Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Weekend Actuals (Domestic) Fri, Aug. 3 - Sun, Aug. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$35,737,330-42%4,242-162$8,425$353,935,0943Warner Bros.
2Total Recall (2012)$25,577,758--3,601--$7,103$25,577,7581Sony / Columbia
3Diary of a Wimpy Kid: Dog Days$14,623,599--3,391--$4,312$14,623,5991Fox
4Ice Age: Continental Drift$8,609,040-36%3,542-327$2,431$132,071,8994Fox
5The Watch$6,527,915-49%3,1680$2,061$25,541,1182Fox
6Step Up Revolution$5,927,462-49%2,60639$2,275$23,724,6112Lionsgate / Summit
7Ted (2012)$5,644,680-23%2,767-362$2,040$203,579,9156Universal
8The Amazing Spider-Man$4,400,315-34%2,425-735$1,815$250,740,6485Sony / Columbia
9Brave$2,986,214-31%2,110-441$1,415$223,420,2547Disney
10Magic Mike$1,414,372-46%1,202-873$1,177$110,928,6776Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,240,083-14%687-166$1,805$40,779,12711Focus
2Beasts of the Southern Wild$1,154,76825%318110$3,631$5,883,5606Fox Searchlight
3Savages$978,635-47%704-710$1,390$46,078,6455Universal
4To Rome with Love$824,223-18%382-110$2,158$14,304,6407Sony Pictures Classics
5Tyler Perry's Madea's Witness Protection$731,828-44%737-374$993$64,142,2536Lionsgate
6Men in Black 3$654,529256%326139$2,008$176,626,90711Sony / Columbia
7Madagascar 3: Europe's Most Wanted$587,512-35%504-304$1,166$210,852,3429Paramount / DreamWorks
8The Intouchables$566,1309%1940$2,918$8,648,79111Weinstein Company
9The Hunger Games$429,366-17%291-19$1,475$406,697,22420Lionsgate
10Marvel's The Avengers$417,065-19%300-73$1,390$616,768,48714Disney
11Snow White and the Huntsman$316,710-20%309-46$1,025$153,829,95510Universal
12The Best Exotic Marigold Hotel$310,484-7%230-46$1,350$45,014,05514Fox Searchlight
13Katy Perry: Part of Me 3D$202,023-63%277-329$729$24,789,0975Paramount
14Prometheus$167,824-18%198-31$848$125,826,9429Fox
15Safety Not Guaranteed$160,998-5%121-28$1,331$3,464,5519FilmDistrict
16People Like Us$127,76813%19732$649$12,242,6076Disney / DreamWorks
17Abraham Lincoln: Vampire Hunter$126,848-20%165-32$769$37,014,0757Fox
18Dark Shadows$108,838-62%132-90$825$79,628,02413Warner Bros.
19Rock of Ages$68,229-58%145-157$471$38,452,3338Warner Bros. / New Line
20The Pirates! Band of Misfits$66,732-18%112-39$596$31,051,12615Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ruby Sparks$395,913181%6451$6,186$638,6832Fox Searchlight
2The Queen of Versailles$270,37798%6744$4,035$557,2663Magnolia Pictures
3To the Arctic 3D$205,6668%520$3,955$6,855,60116Warner Bros. / IMAX
4Farewell, My Queen$187,22241%5623$3,343$624,1764Cohen Media Group
5Bernie$130,709-3%97-2$1,348$8,799,90615Millennium Entertainment
6Celeste and Jesse Forever$107,785--4--$26,946$107,7851Sony Pictures Classics
7Ai Weiwei: Never Sorry$72,91777%2621$2,805$138,3872IFC Films
8Born to Be Wild 3D$63,45912%330$1,923$20,339,95170Warner Bros. / IMAX
9Take This Waltz$55,007-35%51-13$1,079$1,083,8836Magnolia Pictures
10Hubble 3D$42,250-19%132$3,250$33,947,790125Warner Bros. / IMAX
11Searching For Sugar Man$38,74341%74$5,535$82,0932Sony Pictures Classics
12Your Sister's Sister$37,592-25%52-10$723$1,504,4698IFC Films
13The Imposter$35,671194%86$4,459$104,6594Indomina Releasing
142016: Obama's America$34,133-13%104$3,413$192,7564Rocky Mountain Pictures
15The Well-Digger's Daughter$32,8935%132$2,530$100,4793Kino Lorber
16Under the Sea 3D$29,88617%92$3,321$32,060,430182Warner Bros. / IMAX
17Girlfriend Boyfriend - GF BF$29,016--16--$1,814$29,0161China Lion Film
18The Three Stooges$27,495-38%32-7$859$44,297,66317Fox
19Soldiers of Fortune$24,978--50--$500$24,9781Roadside Attractions
20Trishna$24,056-55%23-15$1,046$209,5304IFC Films
21Easy Money (2012)$21,550-2%61$3,592$114,2344Weinstein Company
22Cocktail (2012)$21,288-64%960$222$1,218,6954Eros International
23Deep Sea 3D$18,0121%20$9,006$44,865,089336Warner Bros. / IMAX
24Runaway Slave$17,47627%62$2,913$47,8135Rocky Mountain Pictures
25For Greater Glory$15,635-57%34-55$460$5,654,16510ARC Entertainment
26Monsieur Lazhar$14,71494%103$1,471$1,967,82541Music Box Films
27Red Lights (2012)$14,613965%1817$812$35,5934Millennium Entertainment
28Neil Young Journeys$13,537-26%14-2$967$136,0716Sony Pictures Classics
29360$12,186--2--$6,093$12,1861Magnolia Pictures
30Klown$11,769-40%1613$736$40,3782Drafthouse Films
31Sea Rex: Journey To A Prehistoric World$11,246-14%100$1,125$5,885,3021173D Entertainment
32A Cat In Paris$10,95919%142$783$274,08810GKIDS
33Kumare$10,722284%97$1,191$78,2357Kino Lorber
34Headhunters$9,269-12%10-1$927$1,187,26415Magnolia Pictures
35Shut Up and Play the Hits$8,092-65%6-9$1,349$493,3543Oscilloscope
36Elena (2012)$7,82971%50$1,566$196,54112Zeitgeist Films
37Dark Horse$7,703-52%9-1$856$141,6379Vitagraph
38The Magic of Belle Isle$7,498-26%7-3$1,071$78,3935Magnolia Pictures
39Chimpanzee$7,233-48%27-13$268$28,965,45916Disneynature
40Mirror Mirror$6,734-55%39-17$173$64,890,59519Relativity Media
41Hysteria$6,482-25%15-4$432$1,737,72212Sony Pictures Classics
42Darling Companion$5,701139%70$814$787,72016Sony Pictures Classics
43The Babymakers$5,215--10--$522$5,2151Millennium Entertainment
44Mosquita Y Mari$5,070--1--$5,070$5,0701The Film Collaborative
45Where Do We Go Now?$4,932-48%124$411$518,22213Sony Pictures Classics
46I Wish$4,527-33%62$755$141,65413Magnolia Pictures
47You've Been Trumped$4,497--1--$4,497$4,4971International Film Circuit
48Sacrifice$4,293-72%3-8$1,431$27,8992IDP/Samuel Goldwyn
49Jiro Dreams of Sushi$4,25847%62$710$2,541,85822Magnolia Pictures
50Nobody Else But You$3,733973%21$1,867$28,85013First Run Features
51The Deep Blue Sea (2011)$3,138-38%20$1,569$1,123,56120Music Box Films
52Dreams of A Life$3,085--1--$3,085$3,0851Strand Releasing
53Marley$2,929-4%41$732$1,408,10216Magnolia Pictures
54Planet of Snail$2,1276%10$2,127$6,5852Cinema Guild
55Oslo, August 31st$1,98418%2-1$992$71,43711Strand Releasing
56Bonsai$1,905291%32$635$20,04013Strand Releasing
57Free Radicals: A History of Experimental Film$1,350--1--$1,350$1,3501Kino Lorber
58The Invisible War$1,154477%32$385$50,8537Cinedigm
59Union Square (2012)$1,000-70%2-1$500$34,7034Dada Films
60Turn Me On, Dammit!$90017%20$450$119,82219New Yorker Films
615 Broken Cameras$89223%21$446$63,10010Kino Lorber
62Marina Abramovic: The Artist is Present$890-35%2-1$445$67,4758Music Box Films
63Gerhard Richter Painting$863--1--$863$238,35421Kino Lorber
64Lost Bohemia$751--2--$376$20,51864Impact Partners
65Whores' Glory$603--1--$603$30,61515Kino Lorber
66Crazy Wisdom$579-75%1-1$579$86,20237Alive Mind Cinema
67OC87$53012%10$530$38,21311Fisher Klingenstein Films
68Sushi: The Global Catch$516--1--$516$5161Alive Mind Cinema
69The Color Wheel$310-4%10$310$17,00212Cinema Conservancy
70Pink Ribbons, Inc.$299-86%1-2$299$24,78410First Run Features
71Damsels in Distress$268-98%2-15$134$1,006,11318Sony Pictures Classics
72How To Grow A Band$120--1--$120$13,70317International Film Circuit
73FOLLOW ME: The Yoni Netanyahu Story$45-97%1-1$45$112,67914International Film Circuit