Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Aug. 31 - Sun, Sep. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Possession$17,732,480--2,816--$6,297$17,732,4801Lionsgate
2Lawless$10,001,982--2,888--$3,463$12,144,4291Weinstein Company
3The Expendables 2$9,030,381-33%3,334-21$2,709$66,389,2863Lionsgate
4The Bourne Legacy$7,232,610-23%3,131-523$2,310$96,231,0504Universal
5ParaNorman$6,572,820-24%3,085-370$2,131$38,052,0063Focus
6The Odd Life of Timothy Green$6,276,654-12%2,63537$2,382$36,154,0123Disney
7The Dark Knight Rises$6,116,335-15%2,187-419$2,797$431,430,2857Warner Bros.
8The Campaign$5,710,234-24%2,941-361$1,942$73,284,8984Warner Bros.
92016: Obama's America$5,611,077-14%1,747656$3,212$18,778,1078Rocky Mountain Pictures
10Hope Springs (2012)$4,697,097-18%2,44139$1,924$52,053,6044Sony / Columbia
11Premium Rush$3,971,312-34%2,2550$1,761$12,326,5092Sony / Columbia
12Hit and Run$2,586,456-43%2,8700$901$10,055,8462Open Road
13Marvel's The Avengers$1,910,7011557%1,7051582$1,121$619,760,59418Disney
14Sparkle (2012)$1,779,776-55%1,257-987$1,416$21,706,6213Sony / TriStar
15Brave$1,427,002176%1,7081256$835$231,801,17911Disney
16Diary of a Wimpy Kid: Dog Days$1,418,738-37%1,204-761$1,178$45,186,3265Fox
17Ice Age: Continental Drift$1,299,628-26%1,036-514$1,254$155,635,4428Fox
18The Oogieloves in The BIG Balloon Adventure$443,901--2,160--$206$669,4891Kenn Viselman Presents

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man$924,77688%50183$1,846$259,524,8339Sony / Columbia
2Total Recall (2012)$868,526-51%756-820$1,149$56,738,1515Sony / Columbia
3Ted (2012)$810,645-14%561-222$1,445$215,975,55010Universal
4Celeste and Jesse Forever$718,090149%586471$1,225$1,873,9225Sony Pictures Classics
5Robot & Frank$692,318144%14498$4,808$1,140,5633IDP/Samuel Goldwyn
6The Apparition$632,262-78%8100$781$4,251,1212Warner Bros.
7Madagascar 3: Europe's Most Wanted$630,2094%505131$1,248$214,539,65813Paramount / DreamWorks
8Beasts of the Southern Wild$528,16714%26755$1,978$9,618,10610Fox Searchlight
9The Intouchables$379,8268%175-19$2,170$11,016,63315Weinstein Company
10Moonrise Kingdom$342,370-15%197-135$1,738$44,205,43815Focus
11Step Up Revolution$288,586-42%236-192$1,223$34,170,9086Lionsgate / Summit
12The Watch$228,206-1%195-55$1,170$33,762,4066Fox
13Men in Black 3$188,572-21%186-46$1,014$178,792,77015Sony / Columbia
14Tyler Perry's Madea's Witness Protection$183,785206%17973$1,027$65,254,18310Lionsgate
15Magic Mike$158,066-31%268-87$590$113,390,93010Warner Bros.
16Snow White and the Huntsman$104,390-33%143-51$730$155,081,78514Universal
17The Best Exotic Marigold Hotel$99,3687%105-7$946$45,927,36418Fox Searchlight
18The Hunger Games$58,343-49%145-44$402$407,981,65224Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Sleepwalk With Me$322,677369%2928$11,127$411,8932IFC Films
2The Queen of Versailles$163,772-14%87-9$1,882$1,800,8207Magnolia Pictures
3To the Arctic 3D$158,08916%520$3,040$8,231,65520Warner Bros. / IMAX
4To Rome with Love$146,330-25%94-127$1,557$16,124,01611Sony Pictures Classics
5For A Good Time, Call...$143,935--23--$6,258$143,9351Focus
6Searching For Sugar Man$140,67416%323$4,396$693,9756Sony Pictures Classics
7Samsara$139,40783%97$15,490$257,6562Oscilloscope
8Joker$105,865--74--$1,431$105,8651UTV Communications
9Flying Swords of Dragon Gate$95,452--15--$6,363$95,4521Indomina Releasing
102 Days In New York$90,968-5%421$2,166$417,8444Magnolia Pictures
11Ruby Sparks$89,597-45%78-57$1,149$2,269,6876Fox Searchlight
12Cosmopolis$89,049-42%652$1,370$606,1373Entertainment One Films
13The Imposter$78,101-3%317$2,519$496,5728Indomina Releasing
14Farewell, My Queen$59,108-26%36-28$1,642$1,185,9058Cohen Media Group
15Mugamoodi$55,501--21--$2,643$56,6031UTV Communications
16Compliance$54,14121%198$2,850$165,5993Magnolia Pictures
17Red Hook Summer$52,859-34%4112$1,289$245,1064Variance Films
18Born to Be Wild 3D$48,8714%330$1,481$20,766,51574Warner Bros. / IMAX
19Savages$46,335-45%82-35$565$47,294,8409Universal
20Abraham Lincoln: Vampire Hunter$46,052-13%49-26$940$37,465,45211Fox
21Prometheus$45,847-21%55-36$834$126,376,36013Fox
22The Bullet Vanishes$43,444--14--$3,103$43,4441China Lion Film
23Little White Lies$43,03568%129$3,586$80,3362MPI Media
24Hubble 3D$42,73524%142$3,053$34,333,818129Warner Bros. / IMAX
25Safety Not Guaranteed$39,693-17%48-6$827$3,820,08313FilmDistrict
26Bernie$26,302-42%26-26$1,012$9,158,55719Millennium Entertainment
27The Well-Digger's Daughter$24,44832%144$1,746$242,9637Kino Lorber
28Under the Sea 3D$23,569-8%71$3,367$32,321,128186Warner Bros. / IMAX
29Ai Weiwei: Never Sorry$17,257-50%18-18$959$422,2726IFC Films
30Sea Rex: Journey To A Prehistoric World$16,293-33%100$1,629$6,069,9941213D Entertainment
31Side By Side$16,087543%42$4,022$28,5923Tribeca Film
32Nitro Circus The Movie 3D$15,154-80%31-99$489$3,340,8434ARC Entertainment
33Beloved (2012)$14,221-8%6-1$2,370$77,2993IFC Films
34The Ambassador$13,046--4--$3,262$14,8271Drafthouse Films
35Chicken With Plums$11,21672%31$3,739$100,0923Sony Pictures Classics
36Oslo, August 31st$10,6211096%76$1,517$88,34315Strand Releasing
37The Day$10,121--12--$843$12,8441Anchor Bay Films
38Neighboring Sounds$9,500-25%20$4,750$29,2952Cinema Guild
39The Awakening (2012)$8,822--13--$679$169,6793Cohen Media Group
40Hara-Kiri: Death of A Samurai 3D$7,818--4--$1,955$60,2017Tribeca Film
41Deep Sea 3D$7,335-50%20$3,668$44,968,601340Warner Bros. / IMAX
42Take This Waltz$6,341-27%9-8$705$1,206,55910Magnolia Pictures
43Neil Young Journeys$6,0315%11-2$548$186,13510Sony Pictures Classics
44A Cat In Paris$5,63610%3-3$1,879$310,05514GKIDS
45Teddy Bear$4,680-13%1-1$4,680$14,6182Film Movement
46Little Birds$4,574--1--$4,574$6,9141Millenium Entertainment
47360$4,458-40%3-9$1,486$85,2795Magnolia Pictures
48Monsieur Lazhar$3,20175%2-1$1,601$1,999,88245Music Box Films
49Union Square (2012)$3,191321%20$1,596$44,8308Dada Films
50The Good Doctor$3,180--2--$1,590$3,1801Magnolia Pictures
51Unforgivable$2,592-27%1-1$2,592$121,43810Strand Releasing
52Marina Abramovic: The Artist is Present$2,574210%1-2$2,574$78,84012Music Box Films
53Somewhere Between$2,512-68%10$2,512$14,0482Long Shot Factory
54Easy Money (2012)$2,375-72%2-3$1,188$187,0768Weinstein Company
55Painted Skin: The Resurrection$1,861-71%1-3$1,861$37,9383Well Go USA
56Elena (2012)$1,74035%21$870$210,91416Zeitgeist Films
57Kumare$1,678-64%3-3$559$107,54711Kino Lorber
58Klown$1,6307%2-1$815$65,5496Drafthouse Films
59The Magic of Belle Isle$1,516-36%2-5$758$100,6499Magnolia Pictures
60Hysteria$1,450-72%4-4$363$1,774,47716Sony Pictures Classics
61Where Do We Go Now?$1,410-43%2-4$705$530,61717Sony Pictures Classics
62Hermano$1,318-93%8-41$165$28,3232Music Box Films
63You've Been Trumped$1,18249%3-2$394$15,2805International Film Circuit
64Breathing$949--1--$949$9491Kino Lorber
65Turn Me On, Dammit!$684-27%10$684$122,96723New Yorker Films
66The Invisible War$123-94%1-3$123$57,74211Cinedigm