'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Weekend Actuals (Domestic) Fri, Sep. 7 - Sun, Sep. 9

Wide (1000+)

1The Possession$9,317,472-47%2,83418$3,288$33,166,5822Lionsgate
2Lawless$6,007,036-40%3,138250$1,914$23,525,4552Weinstein Company
3The Expendables 2$4,951,899-45%3,260-74$1,519$75,619,0384Lionsgate
4The Words$4,750,894--2,801--$1,696$4,750,8941CBS Films
6The Bourne Legacy$3,969,330-45%2,766-365$1,435$103,628,8255Universal
7The Odd Life of Timothy Green$3,650,158-42%2,71782$1,343$43,007,2084Disney
8The Campaign$3,377,189-41%2,542-399$1,329$79,320,6215Warner Bros.
92016: Obama's America$3,309,422-41%2,017270$1,641$26,115,7179Rocky Mountain Pictures
10The Dark Knight Rises$3,218,189-47%1,987-200$1,620$437,782,4828Warner Bros.
11Hope Springs (2012)$2,800,217-40%2,437-4$1,149$57,519,6565Sony / Columbia
12Premium Rush$2,311,414-42%2,182-73$1,059$16,743,1043Sony / Columbia
13The Cold Light of Day$1,831,588--1,511--$1,212$1,831,5881Lionsgate / Summit
14Hit and Run$1,077,146-58%1,810-1060$595$12,503,7503Open Road
15Marvel's The Avengers$786,181-59%1,209-496$650$621,414,62719Disney

Limited (100 — 999)

1Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$1,673,731--267--$6,269$1,673,7311Paramount
2Ice Age: Continental Drift$834,216-36%763-273$1,093$157,173,6609Fox
3Diary of a Wimpy Kid: Dog Days$817,491-42%931-273$878$46,742,1006Fox
4Sparkle (2012)$780,085-56%873-384$894$23,374,1624Sony / TriStar
6The Amazing Spider-Man$565,880-39%416-85$1,360$260,571,24110Sony / Columbia
7Ted (2012)$548,730-32%515-46$1,065$216,858,06011Universal
8Robot & Frank$505,598-27%20258$2,503$2,014,0274IDP/Samuel Goldwyn
9Total Recall (2012)$467,562-46%502-254$931$57,627,6936Sony / Columbia
10Madagascar 3: Europe's Most Wanted$380,983-40%345-160$1,104$215,240,16514Paramount / DreamWorks
11Beasts of the Southern Wild$358,952-32%2692$1,334$10,272,09111Fox Searchlight
12Celeste and Jesse Forever$352,037-51%441-145$798$2,610,5116Sony Pictures Classics
13The Intouchables$302,504-20%19419$1,559$11,555,46416Weinstein Company
14Branded$240,589--307--$784$240,5891Roadside Attractions
15Moonrise Kingdom$229,830-33%2003$1,149$44,640,04816Focus
16Step Up Revolution$190,638-34%198-38$963$34,484,1027Lionsgate / Summit
17The Apparition$173,841-73%276-534$630$4,739,3623Warner Bros.
18The Watch$149,098-35%135-60$1,104$33,998,9007Fox
19Tyler Perry's Madea's Witness Protection$143,610-22%167-12$860$65,483,07911Lionsgate
20Men in Black 3$128,715-32%173-13$744$179,020,85416Sony / Columbia
21Magic Mike$92,919-41%202-66$460$113,578,73711Warner Bros.
22The Best Exotic Marigold Hotel$82,338-17%1149$722$46,083,01919Fox Searchlight
23The Oogieloves in The BIG Balloon Adventure$43,854-90%281-1879$156$1,029,0502Kenn Viselman Presents

Platform (1 — 99)

1Sleepwalk With Me$280,359-13%7344$3,841$816,3073IFC Films
2For A Good Time, Call...$215,98550%5633$3,857$450,0042Focus
5Searching For Sugar Man$114,455-19%331$3,468$892,5967Sony Pictures Classics
6To Rome with Love$107,252-27%973$1,106$16,316,77612Sony Pictures Classics
7The Queen of Versailles$104,761-36%73-14$1,435$2,011,3668Magnolia Pictures
8To the Arctic 3D$78,788-50%520$1,515$8,395,13521Warner Bros. / IMAX
9The Imposter$68,243-13%27-4$2,528$601,2129Indomina Releasing
10Keep the Lights On$55,574--5--$11,115$55,5741Music Box Films
11Ruby Sparks$54,889-39%76-2$722$2,373,0737Fox Searchlight
122 Days In New York$50,558-44%34-8$1,487$519,6575Magnolia Pictures
13Cosmopolis$43,537-51%45-20$967$702,8424Entertainment One Films
14Farewell, My Queen$37,456-37%360$1,040$1,251,7369Cohen Media Group
15Safety Not Guaranteed$35,010-12%546$648$3,876,51914FilmDistrict
16Compliance$34,300-37%212$1,633$231,3634Magnolia Pictures
17Little White Lies$33,106-23%142$2,365$137,8193MPI Media
19Red Hook Summer$27,837-47%29-12$960$300,4585Variance Films
20The Eye of the Storm$25,785--7--$3,684$25,7851Sycamore Entertainment
21Born to Be Wild 3D$24,731-49%330$749$20,816,62475Warner Bros. / IMAX
22Hello I Must Be Going$23,904--2--$11,952$23,9041Oscilloscope
23The Bullet Vanishes$22,461-48%13-1$1,728$91,1972China Lion Film
24Hubble 3D$21,963-49%173$1,292$34,385,498130Warner Bros. / IMAX
25Toys in the Attic$19,913--27--$738$19,9131Hannover House
26Abraham Lincoln: Vampire Hunter$18,632-60%39-10$478$37,498,90612Fox
27Joker$17,725-83%43-31$412$163,0702UTV Communications
28Detropia$17,414--1--$17,414$17,4141Loki Films
29The Well-Digger's Daughter$16,579-32%13-1$1,275$273,2778Kino Lorber
30Ai Weiwei: Never Sorry$15,562-10%246$648$450,0907IFC Films
31Sea Rex: Journey To A Prehistoric World$14,267-12%100$1,427$6,096,5821223D Entertainment
32Beloved (2012)$14,2290%60$2,372$100,4204IFC Films
33Mugamoodi$13,590-76%17-4$799$90,5762UTV Communications
34Flying Swords of Dragon Gate$13,464-86%3-12$4,488$170,2762Indomina Releasing
35Bernie$13,130-50%18-8$729$9,185,90820Millennium Entertainment
36Unforgivable$12,997401%65$2,166$135,94711Strand Releasing
37Wild Horse, Wild Ride$11,376--5--$2,275$16,2563Screen Media Films
38Nitro Circus The Movie 3D$9,756-36%22-9$443$3,360,7685ARC Entertainment
39Chicken With Plums$9,611-14%52$1,922$115,6924Sony Pictures Classics
40Take This Waltz$7,40717%134$570$1,216,73411Magnolia Pictures
41Girl Model$6,864--1--$6,864$6,8641First Run Features
42Deep Sea 3D$5,869-20%20$2,935$44,978,741341Warner Bros. / IMAX
43Kumare$5,139206%52$1,028$114,09312Kino Lorber
44Hysteria$5,055249%73$722$1,779,16617Sony Pictures Classics
45For Ellen$4,616--1--$4,616$5,7981Tribeca Film
46Neil Young Journeys$4,188-31%10-1$419$193,64211Sony Pictures Classics
47Under the Sea 3D$3,938-83%81$492$32,335,611187Warner Bros. / IMAX
48Painted Skin: The Resurrection$3,897109%32$1,299$44,8884Well Go USA
49The Ambassador$3,773-71%84$472$24,2952Drafthouse Films
50A Cat In Paris$3,543-37%52$709$318,54315GKIDS
51[REC] 3: Genesis$3,001--8--$375$3,0011Magnolia / Magnet
52Neighboring Sounds$2,738-71%1-1$2,738$37,4273Cinema Guild
53Oslo, August 31st$2,215-79%2-5$1,108$97,81116Strand Releasing
54The Awakening (2012)$2,072-77%4-9$518$175,0884Cohen Media Group
55360$2,008-55%52$402$92,7376Magnolia Pictures
56Grand Illusion: 75th Anniversary Restoration$1,434--1--$1,434$148,69118Rialto Pictures
57The Day$1,281-87%2-10$641$20,5022Anchor Bay Films
58Last Ride$1,245--2--$623$5,48011Music Box Films
59Little Birds$1,222-73%10$1,222$11,5012Millenium Entertainment
60How To Grow A Band$1,056--1--$1,056$16,37422International Film Circuit
61Elena (2012)$1,017-42%1-1$1,017$215,50717Zeitgeist Films
62The Invisible War$696466%21$348$58,49212Cinedigm
63Where Do We Go Now?$656-53%31$219$531,81318Sony Pictures Classics
64OC87$634--2--$317$41,58716Fisher Klingenstein Films
65Easy Money (2012)$603-75%20$302$188,8709Weinstein Company
66Klown$571-65%1-1$571$67,5877Drafthouse Films
67Alps$561--1--$561$8,5939Kino Lorber
68Planet of Snail$531--1--$531$9,1317Cinema Guild
69Ballplayer: Pelotero$459--2--$230$44,6899Strand Releasing
70Marina Abramovic: The Artist is Present$444-83%21$222$79,81413Music Box Films
71Hermano$403-69%4-4$101$29,3793Music Box Films
72The Turin Horse$358--1--$358$56,09731Cinema Guild
73Elles$206--1--$206$157,42720Kino Lorber
74Turn Me On, Dammit!$200-71%10$200$123,54324New Yorker Films
75Pink Ribbons, Inc.$129--1--$129$26,55815First Run Features