Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Sep. 21 - Sun, Sep. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1End of Watch$13,152,683--2,730--$4,818$13,152,6831Open Road
2House at the End of the Street$12,287,234--3,083--$3,985$12,287,2341Relativity Media
3Trouble with the Curve$12,162,040--3,212--$3,786$12,162,0401Warner Bros.
4Finding Nemo 3D$9,641,474-42%2,9040$3,320$30,175,4492Disney
5Resident Evil: Retribution$6,701,803-68%3,0164$2,222$33,469,5302Sony / Screen Gems
6Dredd 3D$6,278,491--2,506--$2,505$6,278,4911Lionsgate
7The Possession$2,641,990-54%2,598-262$1,017$45,291,6174Lionsgate
8ParaNorman$2,345,630-24%1,617-709$1,451$52,582,7286Focus
9Lawless$2,286,215-47%2,614-449$875$34,477,1344Weinstein Company
10The Bourne Legacy$1,609,875-44%1,431-739$1,125$110,402,5757Universal
11The Odd Life of Timothy Green$1,543,090-41%1,752-663$881$48,655,8286Disney
12The Expendables 2$1,457,853-54%1,820-1076$801$83,019,8056Lionsgate
13The Campaign$1,205,136-50%1,250-752$964$84,986,2017Warner Bros.
142016: Obama's America$937,524-53%1,216-660$771$32,022,60111Rocky Mountain Pictures
15Hope Springs (2012)$856,228-53%1,147-799$746$62,154,3837Sony / Columbia
16The Words$755,640-74%1,247-1554$606$11,000,2113CBS Films
17Last Ounce of Courage$562,536-65%1,064-343$529$2,765,5352Rocky Mountain Pictures

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Master$4,391,092496%788783$5,572$5,446,9752Weinstein Company
2The Dark Knight Rises$1,266,144-42%948-633$1,336$443,124,01410Warner Bros.
3Arbitrage$1,189,700-41%24447$4,876$3,858,2072Roadside Attractions
4Barfi!$643,260-39%130-2$4,948$1,977,5282UTV Communications
5Ice Age: Continental Drift$540,114-7%420-121$1,286$158,561,29211Fox
6Unconditional$525,192--312--$1,683$525,1921Veracity Moving Pictures
7Marvel's The Avengers$466,320-21%290-152$1,608$622,888,16221Disney
8Heroine$389,901--114--$3,420$389,9011UTV Communications
9Premium Rush$362,338-71%567-772$639$19,665,1025Sony / Columbia
10Diary of a Wimpy Kid: Dog Days$330,919-35%374-217$885$47,779,3188Fox
11Total Recall (2012)$281,7852%32219$875$58,462,9508Sony / Columbia
12The Amazing Spider-Man$247,043-30%253-75$976$261,471,26812Sony / Columbia
13Ted (2012)$244,655-35%293-118$835$217,838,90013Universal
14Sleepwalk With Me$231,079-33%13517$1,712$1,625,6945IFC Films
15Madagascar 3: Europe's Most Wanted$223,659-23%240-66$932$215,896,45116Paramount / DreamWorks
16Robot & Frank$182,222-52%156-52$1,168$2,894,0586IDP/Samuel Goldwyn
17The Intouchables$181,625-29%156-24$1,164$12,253,18318Weinstein Company
18For A Good Time, Call...$147,178-46%105-2$1,402$1,084,2524Focus
19Step Up Revolution$140,477-36%182-86$772$34,960,0689Lionsgate / Summit
20Hit and Run$135,377-63%291-360$465$13,606,2185Open Road
21Moonrise Kingdom$127,879-33%120-37$1,066$45,161,62318Focus
22Sparkle (2012)$126,439-67%206-288$614$24,259,8916Sony / TriStar
23Beasts of the Southern Wild$123,747-49%132-80$937$10,902,97313Fox Searchlight
24The Cold Light of Day$59,543-93%155-1356$384$3,691,3943Lionsgate / Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$228,359--4--$57,090$228,3591Lionsgate / Summit
2Samsara$192,121-20%59-3$3,256$1,150,0615Oscilloscope
3My Uncle Rafael$109,748--14--$7,839$109,7481Rocky Mountain Pictures
4Searching For Sugar Man$93,338-8%384$2,456$1,186,1399Sony Pictures Classics
5To the Arctic 3D$83,779-4%520$1,611$8,657,38223Warner Bros. / IMAX
6Indiana Jones and The Raiders of the Lost Ark: The IMAX Experience$75,114-81%85-237$884$3,055,3033Paramount
710 Years$74,029226%4340$1,722$105,1132Anchor Bay Films
8Diana Vreeland: The Eye Has To Travel$63,700--3--$21,233$63,7001IDP/Samuel Goldwyn
9To Rome with Love$54,441-22%50-35$1,089$16,528,10714Sony Pictures Classics
10The Watch$53,012-40%77-61$688$34,232,6509Fox
11The Queen of Versailles$50,303-37%40-21$1,258$2,225,65810Magnolia Pictures
12Celeste and Jesse Forever$47,092-68%54-98$872$3,017,1538Sony Pictures Classics
13Slaughter Creek$44,415-10%15-1$2,961$116,4872Nocturnal Features
14The Best Exotic Marigold Hotel$41,385-32%47-33$881$46,263,06121Fox Searchlight
15Occupy Unmasked$40,952--4--$10,238$40,9521Magnolia / Magnet
16Liberal Arts$38,58241%2016$1,929$76,3672IFC Films
17Stolen (2012)$34,274-81%99-42$346$289,7732Millennium Entertainment
18Detropia$33,093-21%116$3,008$127,3083Loki Films
19Hubble 3D$30,4313%15-1$2,029$34,494,430132Warner Bros. / IMAX
20How To Survive A Plague$28,250--4--$7,063$28,2501IFC Films
21The Imposter$25,496-58%23-7$1,109$731,70611Indomina Releasing
22Bachelorette$23,410-76%34-26$689$418,2683RADiUS-TWC
23Backwards$23,190--5--$4,638$23,1901Dada Films
24Keep the Lights On$22,889-28%83$2,861$150,1303Music Box Films
25Born to Be Wild 3D$21,1194%330$640$20,885,55377Warner Bros. / IMAX
26Hello I Must Be Going$20,653141%1513$1,377$65,0303Oscilloscope
27Magic Mike$20,557-58%55-60$374$113,709,99213Warner Bros.
28Safety Not Guaranteed$20,130-34%40-6$503$3,958,04516FilmDistrict
29Ruby Sparks$19,811-53%43-27$461$2,478,2549Fox Searchlight
30Chicken With Plums$16,472-25%170$969$167,5316Sony Pictures Classics
31Under the Sea 3D$15,779254%72$2,254$32,362,238189Warner Bros. / IMAX
32Wild Horse, Wild Ride$15,767-50%14-7$1,126$77,5495Screen Media Films
332 Days In New York$14,434-46%18-5$802$584,1757Magnolia Pictures
34Compliance$12,802-36%16-1$800$291,2976Magnolia Pictures
35Somewhere Between$11,43752%21$5,719$40,5655Long Shot Factory
36The Apparition$11,380-75%35-33$325$4,860,4875Warner Bros.
37Step Up to the Plate$10,06778%64$1,678$20,0742Cinema Guild
38Farewell, My Queen$10,058-63%20-8$503$1,316,48611Cohen Media Group
39Toys in the Attic$6,371-45%6-8$1,062$48,5623Hannover House
40Hysteria$6,07895%2-3$3,039$1,799,18719Sony Pictures Classics
41Deep Sea 3D$6,052-8%2-1$3,026$44,996,822343Warner Bros. / IMAX
42Radio Unnameable$5,833--1--$5,833$8,0441Kino Lorber
43Grand Illusion: 75th Anniversary Restoration$4,686-1%21$2,343$158,71120Rialto Pictures
44Husbands In Goa$4,483--7--$640$4,4831UTV Communications
4517 Girls$4,449--10--$445$4,4491Strand Releasing
46Take This Waltz$4,044-48%5-7$809$1,237,51413Magnolia Pictures
47Ai Weiwei: Never Sorry$4,018-66%12-4$335$485,5199IFC Films
48Hellbound?$3,938--4--$985$3,9381Area23a
49The Brooklyn Brothers Beat the Best$3,850--1--$3,850$3,8501Oscilloscope
50The Bullet Vanishes$3,104-53%2-2$1,552$116,0154China Lion Film
51About Cherry$2,760--3--$920$2,7601IFC Midnight
52Cosmopolis$2,609-88%9-22$290$757,5666Entertainment One Films
53Little White Lies$2,581-88%2-12$1,291$183,6625MPI Media
54Mugamoodi$2,347-30%1-2$2,347$101,9114UTV Communications
55Nitro Circus The Movie 3D$2,2279%70$318$3,371,4697ARC Entertainment
56Elena (2012)$1,991-36%20$996$222,49819Zeitgeist Films
57The Well-Digger's Daughter$1,913-63%5-3$383$293,14910Kino Lorber
58Neighboring Sounds$1,52235%20$761$41,8995Cinema Guild
59Monsieur Lazhar$1,46868%31$489$2,005,70148Music Box Films
60[REC] 3: Genesis$1,218-16%3-1$406$6,9343Magnolia / Magnet
61Marina Abramovic: The Artist is Present$1,154-8%2-1$577$85,09015Music Box Films
62360$1,115-67%30$372$99,6038Magnolia Pictures
63Three Stars$1,003--1--$1,003$7,5081First Run Features
64You've Been Trumped$863124%31$288$17,9038International Film Circuit
65Neil Young Journeys$768-84%110$70$203,18813Sony Pictures Classics
66Girl Model$723-88%3-2$241$18,8163First Run Features
67Bangkok Revenge$525-98%4-18$131$35,0932China Lion Film
68Nobody Else But You$466--1--$466$41,96920First Run Features
69Death by China$415-87%1-2$415$22,8446Area23a
70How To Grow A Band$377--2--$189$16,83324International Film Circuit
71Branded$358-98%2-78$179$353,2273Roadside Attractions
72Unforgivable$320-90%1-3$320$143,52313Strand Releasing
73Turn Me On, Dammit!$283-59%20$142$126,08526New Yorker Films
74The Invisible War$155-18%21$78$59,71514Cinedigm
75Snowman's Land$143-78%10$143$1,1252Music Box Films
76Chely Wright: Wish Me Away$16--1--$16$18,28417First Run Features