'Deadpool' Destroys Expectations and Records with $135.0M Launch; 'Kung Fu Panda 3' Takes Second with $19.7M; 'How to Be Single' Solid in Third with $18.8M; 'Zoolander 2' Lackluster in Fourth with $15.7MFebruary 14, 2016 08:54 AM

by Daniel Garris

Fox's Deadpool exploded this weekend with an estimated three-day debut of $135.0 million. The Ryan Reynolds led antihero film not only destroyed expectations, but destroyed the previous all-time R-rated and February opening weekend records as well. Deadpool opened 47 percent ahead of the $91.77 million 2003 debut of previous R-rated record holder The Matrix Reloaded and 58.5 percent ahead of the $85.17 million start of previous February (and Presidents Day weekend) record holder Fifty Shades of Grey. Deadpool also delivered the largest debut ever for a film in the X-Men universe, as it opened 31 percent ahead of the $102.75 million three-day start of 2006's X-Men: The Last Stand. Deadpool opened 49 percent ahead of the $90.82 million three-day debut of last year's X-Men: Days of Future Past, which is especially impressive given that Deadpool didn't have the added advantage of higher priced 3D admissions and opened in 438 fewer locations.

Without adjusting for ticket price inflation, Deadpool registered the 17th largest opening weekend of all-time. The film also claimed the fifth largest debut ever for a Marvel adaptation (behind only 2012's Marvel's The Avengers, last year's Avengers: Age of Ultron, 2013's Iron Man 3 and 2007's Spider-Man 3) and the seventh largest debut ever for a comic book adaption of any kind (behind only 2012's The Dark Knight Rises and 2008's The Dark Knight in addition to the four mentioned Marvel films).

Thanks to a marketing campaign that went over amazingly well with moviegoers, Deadpool had generated strong online activity for months. But the film ultimately performed far stronger than even its online strength had suggested. In addition to the film's marketing striking the perfect chord with comic book fans and general audiences alike, Deadpool was also helped by the popularity of the character among comic book fans, good critical reviews and by Valentine's Day falling on Sunday.

Deadpool opened with $47.46 million on Friday (which included an estimated $12.7 million from Thursday night shows), dipped just 10 percent on Saturday to take in $42.55 million and is estimated to increase 6 percent on Valentine's Day Sunday to gross $45.00 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1, which is very encouraging for a high-profile comic book adaptation (even with Valentine's Day in mind). Deadpool received a strong A rating on CinemaScore and currently boasts a terrific 96 percent audience score on Flixster. With word of mouth this strong, it's very possible that Deadpool will have stronger than expected holding power as well, on top of its already explosive debut. Fox's current four-day estimate for Deadpool is $150.0 million.

Fellow Fox release Kung Fu Panda 3 placed in a distant second with an estimated three-day take of $19.65 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down just 14 percent from last weekend. Kung Fu Panda 3 was helped out this weekend by no new family films entering the marketplace, by the holiday frame and by Super Bowl 50 having deflated last weekend's grosses in general. Kung Fu Panda 3 has grossed $92.46 million in 17 days. That places the film 21 percent behind the $116.94 million 17-day gross of last year's Hotel Transylvania 2 (which fell 38.5 percent in its third weekend to claim $20.42 million). Kung Fu Panda 3 is likely to hold up well throughout the rest of February, thanks in part to no new family films entering the marketplace until the arrival of Disney's Zootopia on March 4. Fox's current four-day estimate for Kung Fu Panda 3 is $26.0 million.

Warner's How to Be Single debuted in third place with an estimated three-day start of $18.75 million. The romantic comedy from New Line and MGM featuring Dakota Johnson opened towards the higher end of pre-release expectations. How to Be Single benefited from Valentine's Day falling on Sunday and from ultimately representing a better alternative choice to Deadpool than Zoolander 2 did. How to Be Single performed 24 percent stronger than the $15.07 million three-day start of 2009's Confessions of a Shopaholic.

How to Be Single opened with $5.25 million on Friday (which included an estimated $700,000 from Thursday night shows), increased 14 percent on Saturday to gross $6.00 million and is estimated to increase 25 percent on Sunday to take in $7.50 million. The film received a respectable B rating on CinemaScore and currently has a 66 percent audience score on Flixster. BoxOffice currently estimates that How to Be Single will take in $21.0 million over the four-day frame.

Meanwhile, Paramount's Zoolander 2 had to settle for a fourth place estimated three-day launch of $15.65 million. The PG-13 rated comedy sequel starring Ben Stiller and Owen Wilson opened well below pre-release expectations. While Zoolander 2 had generated strong online activity levels before its release, that online activity and the film's cult following failed to transfer over to the box office this weekend. Obviously, the break-out performance of Deadpool also significantly limited the potential of Zoolander 2 this weekend. Without taking into account 15 years of ticket price inflation, the three-day start for Zoolander 2 was very similar to the $15.53 million debut of 2001's Zoolander.

Zoolander 2 opened with $4.20 million on Friday (which included an estimated $750,000 from Thursday night shows), increased 11 percent on Saturday to gross $4.67 million and is estimated to increase 45 percent on Sunday to gross $6.78 million. The film received a soft C+ rating on CinemaScore and currently has an audience score of just 37 percent on Flixster. Neither is a good sign for Zoolander 2 going forward. Paramount's current four-day estimate for Zoolander 2 is $18.0 million.

Beyond the top four, other estimated three-day grosses this weekend included $6.90 million for Fox's The Revenant, $6.59 million for Universal's Hail, Caesar!, $6.19 million for Disney's Star Wars: The Force Awakens and $5.25 million for Lionsgate's The Choice. The Revenant (down 1 percent), The Force Awakens (down 11 percent) and The Choice (down 13 percent) all held up extremely well this weekend, while Hail, Caesar! was down a troubling 42 percent. Respective current total grosses stand at $914.84 million for The Force Awakens, at $159.16 million for The Revenant, at $21.35 million for Hail, Caesar! and at $13.26 million for The Choice.

4-Day Weekend Estimates

1. Deadpool -- $150.00M*
2. Kung Fu Panda 3 -- $26.00M*
3. How to Be Single -- $21.00M#
4. Zoolander 2 -- $18.00M*
5. The Revenant -- $8.10M*
6. The Force Awakens -- $7.55M*
7. Hail, Caesar! -- $7.51M*
8. The Choice -- $6.00M*
9. Ride Along 2 -- $4.76M*
10. The Finest Hours -- $3.28M*
11. The Boy -- $3.26M*
12. The 5th Wave -- $3.15M#
13. Pride and Prejudice and Zombies -- $2.85M#
14. Dirty Grandpa -- $2.50M*
15. 13 Hours -- $1.80M*
16. The Big Short -- $1.57M*

* Indicates an official studio estimate.
# Indicates a estimate.

Weekend Actuals (Domestic) Fri, Nov. 2 - Sun, Nov. 4

Wide (1000+)

1Wreck-It Ralph$49,038,712--3,752--$13,070$49,038,7121Disney
3Argo$10,209,103-16%2,774-81$3,680$75,860,2404Warner Bros.
4The Man With the Iron Fists$7,910,980--1,868--$4,235$7,910,9801Universal
5Taken 2$5,919,493-23%2,639-356$2,243$125,586,9295Fox
6Cloud Atlas$5,379,314-44%2,0135$2,672$18,391,7432Warner Bros.
7Hotel Transylvania$4,409,785-53%2,922-354$1,509$137,477,4036Sony / Columbia
8Paranormal Activity 4$4,252,468-50%3,006-406$1,415$49,529,6823Paramount
9Here Comes the Boom$3,528,143-32%2,314-177$1,525$35,500,2234Sony / Columbia
10Silent Hill: Revelation 3D$3,285,113-59%2,9330$1,120$13,880,2702Open Road
11Pitch Perfect$3,064,080-22%1,502-497$2,040$55,633,7036Universal
12Sinister$2,734,446-45%1,882-465$1,453$44,276,8204Lionsgate / Summit
13Fun Size$2,294,636-44%3,0162$761$7,454,5792Paramount
14Alex Cross$1,958,360-62%1,648-893$1,188$23,086,3153Lionsgate / Summit
15Chasing Mavericks$1,228,736-46%2,03028$605$4,358,7522Fox

Limited (100 — 999)

1The Perks of Being A Wallflower$1,241,870-14%622-114$1,997$13,059,2207Lionsgate / Summit
2Looper$1,210,783-42%696-493$1,740$63,661,8046Sony / TriStar
4Seven Psychopaths$739,194-51%459-544$1,610$13,411,7504CBS Films
6The Dark Knight Rises$259,740-2%2910$893$447,521,14716Warner Bros.
8Trouble with the Curve$181,333-40%286-134$634$34,963,1787Warner Bros.
9The Master$180,599-30%138-63$1,309$15,511,3948Weinstein Company
10End of Watch$158,310-52%158-132$1,002$38,853,1897Open Road
11Searching For Sugar Man$149,1148%105-9$1,420$2,410,56615Sony Pictures Classics
12Ice Age: Continental Drift$125,740-11%157-35$801$160,420,83017Fox
13Arbitrage$123,016-27%116-9$1,060$7,537,2848Roadside Attractions
14The Bourne Legacy$105,570-20%153-38$690$113,165,63513Universal
15The Campaign$104,196-20%188-34$554$86,744,50313Warner Bros.
16The Expendables 2$102,612-9%173-5$593$84,855,31312Lionsgate
17The Possession$94,609182%15573$610$48,982,12710Lionsgate
18Resident Evil: Retribution$84,544-31%131-67$645$42,257,8758Sony / Screen Gems
19House at the End of the Street$72,844-58%128-174$569$31,181,2777Relativity Media
20Student of the Year$49,885-62%1060$471$634,4783Eros International

Platform (1 — 99)

1The Sessions$468,312115%6949$6,787$943,2303Fox Searchlight
2The Other Son$153,30922%5212$2,948$330,4232Cohen Media Group
3Luv Shuv Tey Chicken Khurana$95,364--60--$1,589$95,3641UTV Communications
4To the Arctic 3D$77,935-4%520$1,499$9,532,32529Warner Bros. / IMAX
5A Late Quartet$75,279--9--$8,364$75,2791Entertainment One / RKO
6The Flat$72,22496%2314$3,140$160,1063IFC Films
8Diary of a Wimpy Kid: Dog Days$63,173-2%95-21$665$48,737,04714Fox
9Masquerade (2012)$61,446--10--$6,145$748,1537CJ Entertainment
10The Odd Life of Timothy Green$56,635-5%94-21$603$50,792,65112Disney
11Diana Vreeland: The Eye Has To Travel$54,523-5%24-2$2,272$744,5227IDP/Samuel Goldwyn
12The Paperboy$48,416-46%42-34$1,153$628,1985Millennium Entertainment
13Hubble 3D$46,40657%183$2,578$34,924,339138Warner Bros. / IMAX
14The Thieves$43,968-58%18-4$2,443$628,2614Well Go USA
15Atlas Shrugged: Part 2$34,810-62%70-77$497$3,286,3904Atlas Distribution
16English Vinglish$34,575-51%880$393$1,829,4425Eros International
17Smashed$34,097-14%210$1,624$198,6904Sony Pictures Classics
18Born to Be Wild 3D$31,750-12%300$1,058$21,205,20583Warner Bros. / IMAX
19The Intouchables$31,273-15%28-20$1,117$12,937,50424Weinstein Company
20Simon and the Oaks$28,867-1%13-1$2,221$119,0974The Film Arcade
21Brooklyn Castle$27,0682%135$2,082$87,1993Producers Distribution Agency
22The Loneliest Planet$25,96465%119$2,360$44,3922IFC Films
23Hating Breitbart$25,826135%84$3,228$81,4323Rocky Mountain Pictures
24The Big Picture (2012)$22,12624%82$2,766$96,7834MPI Media
25The Bay$19,747--23--$859$19,7471Roadside Attractions
26The Details$18,528--14--$1,323$18,5281RADiUS-TWC
27Holy Motors$15,234--53$3,047$83,6653Indomina Releasing
28Chakravyuh$14,783-85%790$187$145,4992Eros International
29The Imposter$14,584--10--$1,458$857,66117Indomina Releasing
30Sleepwalk With Me$14,297-45%18-14$794$2,244,43911IFC Films
31Tai Chi Zero$13,881-66%13-10$1,068$190,4073Variance / Well Go USA
32The House I Live In$13,546-39%11-1$1,231$132,3485Abramorama
33Won't Back Down$13,079-8%41-24$319$5,285,2076Fox
34Lawless$12,903-55%35-61$369$37,365,76810Weinstein Company
35Escape Fire: The Fight To Rescue American Healthcare$11,595167%40$2,899$69,6245Roadside Attractions
36Deep Sea 3D$11,224-6%51$2,245$45,089,604349Warner Bros. / IMAX
37Beasts of the Southern Wild$9,5101%15-5$634$11,225,46519Fox Searchlight
38Liberal Arts$9,256-36%17-3$544$298,7018IFC Films
39Robot & Frank$9,06616%14-10$648$3,269,93912IDP/Samuel Goldwyn
40Somewhere Between$8,3790%60$1,397$120,07811Long Shot Factory
41This Must Be the Place$7,754--2--$3,877$7,7541Weinstein Company
42Orchestra of Exiles$6,9854%54$1,397$13,7042First Run Features
43District of Corruption$6,220-75%30$2,073$31,9542Rocky Mountain Pictures
44Under the Sea 3D$6,19761%94$689$32,420,027195Warner Bros. / IMAX
45The Queen of Versailles$5,2524%6-2$875$2,390,05916Magnolia Pictures
46Keep the Lights On$5,236-30%50$1,047$226,9359Music Box Films
47The Well-Digger's Daughter$5,205-28%5-1$1,041$351,92316Kino Lorber
48Wuthering Heights (2012)$5,111-49%11-1$465$70,4355Oscilloscope
49The Other Dream Team$4,781-59%5-9$956$128,9776The Film Arcade
50North Sea Texas$4,487--3--$1,496$4,4871Strand Releasing
51Chicken With Plums$4,032-34%187$224$233,22512Sony Pictures Classics
52War of the Buttons (2012)$3,736-31%6-2$623$45,6024Weinstein Company
53V/H/S$3,699-60%8-11$462$97,3485Magnolia / Magnet
54My Worst Nightmare$3,695--2--$1,848$5,4783Strand Releasing
55Just 45 Minutes from Broadway$3,558-29%2-1$1,779$54,8385Rainbow Releasing
56Death by China$3,100147%21$1,550$35,70612Area23a
57Least Among Saints$1,87810%51$376$28,0264Brainstorm Media
58To Rome with Love$1,688-68%5-6$338$16,682,32920Sony Pictures Classics
59Nobody Walks$1,510-72%4-3$378$20,0673Magnolia Pictures
6017 Girls$1,510--1--$1,510$14,0807Strand Releasing
61Gregory Crewdson: Brief Encounters$1,492--1--$1,492$1,4921Zeitgeist Films
62All Together$1,478-80%3-4$493$31,0303Kino Lorber / Tribeca Film
632 Days In New York$1,361-53%4-3$340$629,35913Magnolia Pictures
64The Revisionaries$1,205-75%41$301$17,0115Kino Lorber
65Celeste and Jesse Forever$1,157-70%5-10$231$3,089,50714Sony Pictures Classics
66Trade of Innocents$1,039-20%30$346$15,0595Monterey Media
67Wake in Fright (2012 re-issue)$821-80%2-8$411$35,9625Drafthouse Films
68How To Survive A Plague$677-77%2-7$339$121,2017IFC Films
69The Eye of the Storm$66480%10$664$83,2979Sycamore Entertainment
70Vamps$548--1--$548$5481Anchor Bay Films
71Photographic Memory$412--1--$412$6,3014First Run Features
72Meet The Fokkens$34992%10$349$28,63213Kino Lorber
73Alps$314--3--$105$14,82817Kino Lorber
74Jack and Diane$294--2--$147$2941Magnolia Pictures
75Post Mortem$243--1--$243$9,75030Kino Lorber
76We Won't Grow Old Together$231--1--$231$11,27122The Film Desk
77Radio Unnameable$159--1--$159$18,6167Kino Lorber
78Headshot$28--1--$28$1,3676Kino Lorber