Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Weekend Actuals (Domestic) Fri, Nov. 23 - Sun, Nov. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$43,641,448-69%4,0700$10,723$227,366,1182Lionsgate / Summit
2Skyfall$35,502,973-14%3,52621$10,069$221,144,1223Sony / Columbia
3Lincoln$25,676,41322%2,018243$12,724$62,840,7963Disney / DreamWorks
4Rise of The Guardians$23,773,465--3,653--$6,508$32,341,0901Paramount / DreamWorks
5Life of Pi$22,451,514--2,927--$7,670$30,573,1011Fox
6Wreck-It Ralph$16,572,669-11%3,259-363$5,085$149,278,6994Disney
7Red Dawn (2012)$14,276,668--2,725--$5,239$21,689,1621FilmDistrict
8Flight$8,451,144-4%2,63826$3,204$74,718,9904Paramount
9Argo$3,865,158-4%1,255-955$3,080$98,062,3097Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$4,383,669890%367351$11,945$6,209,7672Weinstein Company
2Taken 2$950,043-55%763-1300$1,245$136,477,0038Fox
3The Sessions$724,025-20%515-1$1,406$3,929,9996Fox Searchlight
4Pitch Perfect$715,865-44%492-630$1,455$62,571,9289Universal
5Jab Tak Hai Jaan$536,918-58%1644$3,274$3,047,5392Yash Raj Films
6Here Comes the Boom$507,814-57%490-860$1,036$42,037,2407Sony / Columbia
7Cloud Atlas$422,095-55%258-662$1,636$25,788,8575Warner Bros.
8The Perks of Being A Wallflower$392,766-33%242-269$1,623$16,323,53710Lionsgate / Summit
9Hotel Transylvania$377,389-60%464-784$813$143,500,1309Sony / Columbia
10Looper$320,43855%29379$1,094$65,587,0559Sony / TriStar
11The Man With the Iron Fists$209,115-71%205-705$1,020$15,201,9104Universal
12Brave$187,165-16%190-30$985$236,943,84323Disney
13The Odd Life of Timothy Green$133,816-12%172-37$778$51,489,66315Disney
14Son of Sardaar$115,332-66%1090$1,058$715,4942Eros International
15Frankenweenie$112,788-3%122-55$924$34,238,1278Disney
16Alex Cross$111,912-60%144-391$777$25,404,4036Lionsgate / Summit
17Silent Hill: Revelation 3D$100,828-53%190-266$531$17,376,1015Open Road
18ParaNorman$96,817-17%134-46$723$55,796,57215Focus
19Sinister$91,621-80%127-662$721$47,705,7037Lionsgate / Summit
20Fun Size$83,646-39%144-244$581$9,297,7825Paramount
21Ice Age: Continental Drift$79,010-9%109-23$725$160,818,56420Fox
22House at the End of the Street$78,650-23%138-37$570$31,488,67410Relativity Media
23Trouble with the Curve$73,022-43%140-132$522$35,662,43910Warner Bros.
24The Dark Knight Rises$70,463-24%108-52$652$448,034,36219Warner Bros.
25Paranormal Activity 4$52,915-86%108-742$490$53,676,7116Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$896,258179%6650$13,580$1,534,8322Focus
2Hitchcock$287,715--17--$16,924$287,7151Fox Searchlight
3A Late Quartet$132,908-16%88-12$1,510$733,8784Entertainment One / RKO
4Finding Nemo 3D$103,785--84--$1,236$40,646,08311Disney
5A Royal Affair$91,27817%4412$2,075$271,1313Magnolia Pictures
6Seven Psychopaths$90,402-43%82-89$1,102$14,631,3237CBS Films
7Chasing Ice$90,26612%177$5,310$220,8113Submarine Deluxe
8The Other Son$79,252-14%35-13$2,264$793,7845Cohen Media Group
9To the Arctic 3D$78,1374%520$1,503$9,957,97132Warner Bros. / IMAX
10The Polar Express (2012 re-issue)$73,514--15--$4,901$107,3331Warner Bros.
11Chasing Mavericks$69,415-61%60-138$1,157$5,771,4535Fox
12Searching For Sugar Man$60,434-12%43-11$1,405$2,766,19418Sony Pictures Classics
13Hubble 3D$55,45416%16-1$3,466$35,233,469141Warner Bros. / IMAX
14Holy Motors$45,953-5%21-2$2,188$268,7536Indomina Releasing
15Diary of a Wimpy Kid: Dog Days$39,358-4%59-13$667$48,936,98717Fox
16Arbitrage$33,605-38%48-32$700$7,816,90711Roadside Attractions
17Born to Be Wild 3D$32,430-11%300$1,081$21,375,29586Warner Bros. / IMAX
18End of Watch$32,020-39%34-41$942$39,191,43110Open Road
19The Central Park Five$30,570--3--$10,190$30,5701IFC Films
20The Master$29,675-41%25-27$1,187$15,842,50011Weinstein Company
21The Flat$29,165-18%21-5$1,389$351,1786IFC Films
22Rust and Bone$27,154--2--$13,577$27,1541Sony Pictures Classics
23Samsara$21,562-31%22-9$980$2,488,48914Oscilloscope
24Diana Vreeland: The Eye Has To Travel$18,291-13%150$1,219$890,48610IDP/Samuel Goldwyn
25Masquerade (2012)$18,104-15%5-2$3,621$885,64510CJ Entertainment
26Brooklyn Castle$16,004-8%8-1$2,001$162,9066Producers Distribution Agency
27This Must Be the Place$15,336-44%8-7$1,917$116,2504Weinstein Company
28Deep Sea 3D$15,32866%40$3,832$45,149,953352Warner Bros. / IMAX
29Smashed$13,082-48%30-9$436$325,4017Sony Pictures Classics
30The Intouchables$7,755-42%262$298$13,030,13527Weinstein Company
31The Loneliest Planet$7,6514%70$1,093$106,7235IFC Films
32Under the Sea 3D$6,25821%92$695$32,455,539198Warner Bros. / IMAX
33Detropia$5,872--5--$1,174$356,17212Loki Films
34Lawless$5,5351%11-8$503$37,397,29113Weinstein Company
35The Imposter$4,962--5--$992$892,40920Indomina Releasing
36Atlas Shrugged: Part 2$4,76616%3520$136$3,333,8237Atlas Distribution
37Starlet$4,602-54%6-3$767$43,6463Music Box Films
38Dangerous Liaisons (2012)$4,558-65%4-2$1,140$50,9313Well Go USA
39The Big Picture (2012)$4,454-24%2-3$2,227$134,3337MPI Media
40Chicken With Plums$3,31110%10-1$331$249,19615Sony Pictures Classics
41The Law in These Parts$2,8270%10$2,827$8,7402Cinema Guild
42The Well-Digger's Daughter$2,41883%2-1$1,209$369,81319Kino Lorber
43Robot & Frank$2,233-43%3-3$744$3,298,42815IDP/Samuel Goldwyn
44Kumare$2,205--1--$2,205$125,78023Kino Lorber
45Somewhere Between$2,120-77%2-2$1,060$151,49614Long Shot Factory
46Wuthering Heights (2012)$2,103-54%6-3$351$87,4338Oscilloscope
47Hitler's Children$1,972-33%10$1,972$6,9232Film Movement
48Price Check$1,886-32%21$943$6,2402IFC Films
49Orchestra of Exiles$1,660-39%1-2$1,660$23,6195First Run Features
50Gregory Crewdson: Brief Encounters$1,584-59%30$528$23,6934Zeitgeist Films
5128 Hotel Rooms$1,424-54%30$475$13,9433Oscilloscope
52English Vinglish$1,234-77%880$14$1,867,3588Eros International
53Tai Chi Zero$1,090-59%1-2$1,090$212,0946Variance / Well Go USA
54The House I Live In$971-63%1-2$971$166,4398Abramorama
55Grand Illusion: 75th Anniversary Restoration$928-75%10$928$171,13429Rialto Pictures
56The Thieves$871-51%1-1$871$664,8697Well Go USA
57Wake in Fright (2012 re-issue)$859-52%30$286$43,1428Drafthouse Films
58Keep the Lights On$435-44%2-1$218$238,28612Music Box Films
59Gottfried Helnwein and The Dreaming Child$402--1--$402$4021First Run Features
60Radio Unnameable$360--1--$360$19,25510Kino Lorber
61Step Up to the Plate$343--1--$343$40,26711Cinema Guild
62Citadel$157-91%1-3$157$9,4863Cinedigm
63Now, Forager$153--1--$153$5,1448Argot Pictures
64Celeste and Jesse Forever$70-90%1-2$70$3,093,40717Sony Pictures Classics
65Breathing$31-56%10$31$4,25813Kino Lorber