Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Nov. 30 - Sun, Dec. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$17,416,362-60%4,008-62$4,345$254,598,8663Lionsgate / Summit
2Skyfall$16,555,894-53%3,463-63$4,781$245,585,0834Sony / Columbia
3Rise of The Guardians$13,388,852-44%3,67219$3,646$48,836,1052Paramount / DreamWorks
4Lincoln$13,376,696-48%2,0180$6,629$83,566,1694Disney / DreamWorks
5Life of Pi$12,151,853-46%2,9281$4,150$48,512,9942Fox
6Wreck-It Ralph$6,948,550-58%3,087-172$2,251$158,184,8135Disney
7Killing Them Softly$6,812,900--2,424--$2,811$6,812,9001Weinstein Company
8Red Dawn (2012)$6,500,245-54%2,78156$2,337$31,272,9532FilmDistrict
9Flight$4,479,067-47%2,603-35$1,721$81,465,9035Paramount
10The Collection$3,104,269--1,403--$2,213$3,104,2691LD Entertainment
11Argo$2,010,349-48%1,043-212$1,927$100,990,7668Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$3,090,131-30%3714$8,329$10,740,1123Weinstein Company
2Anna Karenina (2012)$2,245,570151%384318$5,848$4,106,9213Focus
3Talaash$1,637,833--174--$9,413$1,637,8331Reliance Entertainment
4Taken 2$467,975-51%496-267$943$137,163,5549Fox
5Pitch Perfect$387,070-46%403-89$960$63,099,24310Universal
6The Sessions$333,315-54%226-289$1,475$4,582,1817Fox Searchlight
7Cloud Atlas$243,338-42%194-64$1,254$26,181,4556Warner Bros.
8Here Comes the Boom$224,797-56%334-156$673$42,352,2508Sony / Columbia
9The Perks of Being A Wallflower$212,501-46%189-53$1,124$16,641,06011Lionsgate / Summit
10Looper$200,410-37%280-13$716$65,915,58510Sony / TriStar
11Hotel Transylvania$134,598-64%248-216$543$143,690,12310Sony / Columbia
12The Man With the Iron Fists$102,575-51%174-31$590$15,386,5205Universal
13Seven Psychopaths$101,54812%16280$627$14,778,0578CBS Films
14Brave$96,382-49%181-9$532$237,070,60224Disney
15The Odd Life of Timothy Green$76,385-43%147-25$520$51,598,37116Disney
16ParaNorman$59,660-38%104-30$574$55,872,82516Focus
17Frankenweenie$57,056-49%100-22$571$34,317,6499Disney
18Alex Cross$52,149-53%114-30$457$25,485,2257Lionsgate / Summit
19Ice Age: Continental Drift$51,840-34%102-7$508$160,884,06921Fox
20Silent Hill: Revelation 3D$51,618-49%124-66$416$17,466,1496Open Road
21Fun Size$48,466-42%116-28$418$9,362,6416Paramount
22House at the End of the Street$44,189-44%108-30$409$31,551,78811Relativity Media
23Trouble with the Curve$34,423-53%100-40$344$35,721,05911Warner Bros.
24Son of Sardaar$18,544-84%1090$170$760,3903Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hitchcock$408,69242%5033$8,174$787,5742Fox Searchlight
2Back to 1942$105,702--20--$5,285$105,7021China Lion Film
3A Late Quartet$93,371-30%74-14$1,262$877,5255Entertainment One / RKO
4Finding Nemo 3D$76,315-26%79-5$966$40,749,90912Disney
5Hecho en Mexico$76,123--12--$6,344$76,1231Lionsgate / Pantelion
6The Polar Express (2012 re-issue)$62,645-15%161$3,915$176,8492Warner Bros.
7The Other Son$57,864-27%405$1,447$877,9336Cohen Media Group
8A Royal Affair$57,591-37%41-3$1,405$373,0004Magnolia Pictures
9To the Arctic 3D$51,268-34%520$986$10,051,32133Warner Bros. / IMAX
10Searching For Sugar Man$46,570-23%5310$879$2,836,18719Sony Pictures Classics
11Chasing Mavericks$42,953-38%7919$544$5,832,0896Fox
12The Dark Knight Rises$40,865-42%80-28$511$448,093,79620Warner Bros.
13Sinister$40,556-56%88-39$461$47,769,8838Lionsgate / Summit
14Born to Be Wild 3D$40,30224%300$1,343$21,432,24487Warner Bros. / IMAX
15Holy Motors$35,242-23%254$1,410$332,5107Indomina Releasing
16Hubble 3D$34,339-38%193$1,807$35,305,155142Warner Bros. / IMAX
17The Central Park Five$33,1488%74$4,735$77,0402IFC Films
18Paranormal Activity 4$26,137-51%70-38$373$53,717,9097Paramount
19Samsara$25,12617%253$1,005$2,525,34615Oscilloscope
20Rust and Bone$24,738-9%20$12,369$65,0592Sony Pictures Classics
21The Flat$24,487-16%19-2$1,289$386,4147IFC Films
22End of Watch$22,715-29%24-10$946$39,226,46311Open Road
23Diary of a Wimpy Kid: Dog Days$22,478-43%52-7$432$48,963,55918Fox
24Arbitrage$20,097-40%35-13$574$7,851,04412Roadside Attractions
25The Master$17,403-41%23-2$757$15,873,23312Weinstein Company
26Diana Vreeland: The Eye Has To Travel$13,553-26%12-3$1,129$912,84011IDP/Samuel Goldwyn
27Beware of Mr. Baker$12,195--1--$12,195$16,7481SnagFilms
28The Waiting Room$11,477--5--$2,295$159,52410International Film Circuit
29Dragon$11,137--14--$796$11,1371RADiUS-TWC
30Starlet$10,402126%93$1,156$55,9564Music Box Films
31Silent Night$9,679--11--$880$9,6791Anchor Bay Films
32Wuthering Heights (2012)$8,936325%104$894$96,8899Oscilloscope
33The Intouchables$8,57711%19-7$451$13,043,10528Weinstein Company
34The Thieves$7,772792%21$3,886$673,0758Well Go USA
35This Must Be the Place$6,584-57%7-1$941$128,3985Weinstein Company
36Brooklyn Castle$6,131-62%4-4$1,533$175,9717Producers Distribution Agency
37The Big Picture (2012)$6,11637%42$1,529$142,3878MPI Media
38The Loneliest Planet$5,406-29%103$541$116,6176IFC Films
39Deep Sea 3D$5,026-67%40$1,257$45,161,384353Warner Bros. / IMAX
40Young & Wild$3,798--2--$1,899$3,7981IFC Films
41Smashed$3,710-72%15-15$247$338,2478Sony Pictures Classics
42Under the Sea 3D$3,602-42%8-1$450$32,461,251199Warner Bros. / IMAX
43California Solo$3,412--1--$3,412$3,4121Strand Releasing
44Masquerade (2012)$3,395-81%3-2$1,132$895,12311CJ Entertainment
45Just 45 Minutes from Broadway$3,322--2--$1,661$80,1489Rainbow Releasing
46Universal Soldier: Day of Reckoning$3,181--3--$1,060$3,1811Magnolia / Magnet
47Somewhere Between$2,83234%20$1,416$164,32715Long Shot Factory
48The Imposter$2,115-57%2-3$1,058$898,31721Indomina Releasing
49The House I Live In$1,84089%10$1,840$168,8899Abramorama
50Grand Illusion: 75th Anniversary Restoration$1,75189%10$1,751$172,88530Rialto Pictures
51Kumare$1,567-29%10$1,567$129,55224Kino Lorber
52Now, Forager$1,558918%43$390$6,7029Argot Pictures
53Citadel$1,378778%76$197$10,9034Cinedigm
5428 Hotel Rooms$1,002-30%30$334$16,0174Oscilloscope
55Chicken With Plums$765-77%7-3$109$252,51916Sony Pictures Classics
56Keep the Lights On$70161%31$234$239,28213Music Box Films
57Gregory Crewdson: Brief Encounters$490-69%2-1$245$25,8715Zeitgeist Films
58Dangerous Liaisons (2012)$480-89%1-3$480$53,7554Well Go USA
59All Together$458--1--$458$35,6137Kino Lorber / Tribeca Film
60Celeste and Jesse Forever$360414%21$180$3,093,80218Sony Pictures Classics
61Wake in Fright (2012 re-issue)$358-58%2-1$179$44,1869Drafthouse Films
62The Well-Digger's Daughter$268-89%1-1$268$370,25420Kino Lorber
63Radio Unnameable$243-33%10$243$19,49811Kino Lorber
64Alps$114--1--$114$15,75921Kino Lorber
65Girl Model$62--1--$62$21,15413First Run Features