'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Dec. 21 - Sun, Dec. 23

Wide (1000+)

1The Hobbit: An Unexpected Journey$36,888,365-56%4,10055$8,997$150,041,2652Warner Bros. / New Line
2Jack Reacher$15,210,156--3,352--$4,538$15,210,1561Paramount
3This is 40$11,579,175--2,913--$3,975$11,579,1751Universal
4Rise of The Guardians$5,732,817-20%3,031-356$1,891$79,527,0475Paramount / DreamWorks
5Lincoln$5,525,774-21%2,2938$2,410$116,673,5987Disney / DreamWorks
6The Guilt Trip$5,290,629--2,431--$2,176$7,321,2431Paramount
7Skyfall$4,867,540-26%2,365-559$2,058$279,959,3147Sony / Columbia
8Monsters, Inc. 3D$4,774,686--2,618--$1,824$6,259,6671Disney
9Life of Pi$4,017,237-26%1,750-798$2,296$76,373,4815Fox
10The Twilight Saga: Breaking Dawn - Part 2$2,626,955-49%2,000-1042$1,313$281,632,6896Lionsgate / Summit
11Wreck-It Ralph$1,819,036-43%1,444-805$1,260$171,741,5618Disney
12Red Dawn (2012)$794,880-67%1,011-1239$786$42,626,7835FilmDistrict

Limited (100 — 999)

1Cirque du Soleil: Worlds Away$2,162,993--840--$2,575$2,282,3681Paramount
2Silver Linings Playbook$1,781,196-16%3710$4,801$19,861,2386Weinstein Company
3Dabangg 2$1,019,213--166--$6,140$1,019,2131Eros International
4Argo$899,693-23%450-217$1,999$106,435,36311Warner Bros.
6Anna Karenina (2012)$669,187-35%331-78$2,022$9,639,3746Focus
7Hitchcock$579,676-48%535-26$1,084$4,194,9685Fox Searchlight
8Playing For Keeps (2012)$424,105-87%851-1989$498$12,410,4633FilmDistrict
9Hotel Transylvania$313,892323%301165$1,043$144,264,74013Sony / Columbia
10Here Comes the Boom$218,796168%291141$752$42,936,47711Sony / Columbia
11Taken 2$204,623-29%275-64$744$138,469,72312Fox
12Pitch Perfect$130,545-47%214-118$610$64,124,35813Universal
13Killing Them Softly$113,244-89%149-1278$760$14,736,3314Weinstein Company
14The Collection$80,202-85%112-509$716$6,810,7544LD Entertainment
15The Perks of Being A Wallflower$77,094-12%14116$547$17,146,73014Lionsgate / Summit
16End of Watch$72,466-21%1720$421$40,594,53814Open Road
18Looper$34,437-62%100-90$344$66,396,95413Sony / TriStar
19Khiladi 786$1,516-98%1150$13$380,9823Eros International

Platform (1 — 99)

1Zero Dark Thirty$417,150--5--$83,430$646,1611Sony / Columbia
2Hyde Park on Hudson$387,57932%8650$4,507$916,5713Focus
3The Impossible$143,818--15--$9,588$143,8181Lionsgate / Summit
4Rust and Bone$126,763121%2721$4,695$366,5295Sony Pictures Classics
5The Polar Express (2012 re-issue)$106,72416%151$7,115$621,6815Warner Bros.
6The Sessions$91,222-38%98-53$931$5,375,00910Fox Searchlight
7Amour$68,266--3--$22,755$97,8171Sony Pictures Classics
8Hubble 3D$51,74839%12-2$4,312$35,539,669145Warner Bros. / IMAX
9A Late Quartet$48,093-6%39-7$1,233$1,165,5218Entertainment One / RKO
10To the Arctic 3D$46,81125%520$900$10,307,86436Warner Bros. / IMAX
11Cloud Atlas$39,829-52%50-48$797$26,721,9019Warner Bros.
12On the Road$39,550--4--$9,888$39,5501IFC Films
13Talaash$35,548-79%25-88$1,422$2,801,6654Reliance Entertainment
14A Werewolf Boy$29,804-43%9-11$3,312$295,4004CJ Entertainment
15Sinister$28,154-64%93-91$303$47,988,00311Lionsgate / Summit
16Alex Cross$27,298-63%94-81$290$25,801,29110Lionsgate / Summit
17A Royal Affair$26,774-42%36-20$744$585,8727Magnolia Pictures
18Ice Age: Continental Drift$25,801-44%72-12$358$161,055,79024Fox
19Any Day Now$23,665-42%193$1,246$82,3852Music Box Films
20Not Fade Away$19,182--3--$6,394$19,1821Paramount Vantage
21Born to Be Wild 3D$18,192-7%300$606$21,551,66790Warner Bros. / IMAX
22The Central Park Five$18,003-53%19-3$948$217,2385IFC Films
23Finding Nemo 3D$17,962-72%36-34$499$40,975,99315Disney
24Searching For Sugar Man$15,703-30%25-6$628$2,960,48822Sony Pictures Classics
25Paranormal Activity 4$12,141-79%50-107$243$53,849,88810Paramount
26The Master$11,56824%13-1$890$15,933,45215Weinstein Company
27The Odd Life of Timothy Green$10,124-76%49-56$207$51,778,21619Disney
28Back to 1942$9,414--5--$1,883$300,4644China Lion Film
29The Intouchables$8,901-51%7-18$1,272$13,094,64631Weinstein Company
31Deep Sea 3D$6,490-19%3-1$2,163$45,198,998356Warner Bros. / IMAX
33Django (2012 re-issue)$6,150--8--$769$6,1501Rialto Pictures
35Chasing Mavericks$4,590-76%18-28$255$5,919,2109Fox
36Under the Sea 3D$4,370-1%61$728$32,479,778202Warner Bros. / IMAX
37Deadfall (2012)$4,088-75%8-9$511$58,6013Magnolia Pictures
38Diana Vreeland: The Eye Has To Travel$3,643-20%7-7$520$945,95914IDP/Samuel Goldwyn
39Arbitrage$3,580-45%5-5$716$7,899,16615Roadside Attractions
40Brooklyn Castle$3,383149%20$1,692$190,89610Producers Distribution Agency
41The Well-Digger's Daughter$2,63944%31$880$378,90523Kino Lorber
42The Flat$2,501-83%6-9$417$455,20310IFC Films
43Smashed$2,143-48%5-5$429$372,53711Sony Pictures Classics
44In Another Country$1,7096736%32$570$9,6527Kino Lorber
45Keep the Lights On$1,17944%10$1,179$245,13816Music Box Films
46Wagner & Me$1,136-65%2-2$568$28,2223First Run Features
47California Solo$1,00718%1-1$1,007$12,4644Strand Releasing
48Masquerade (2012)$868-53%10$868$905,10814CJ Entertainment
49Beware of Mr. Baker$822-81%10$822$50,7504SnagFilms
50All Together$58470%10$584$38,48210Kino Lorber / Tribeca Film
51Now, Forager$546--1--$546$7,75712Argot Pictures
52Kumare$497--1--$497$131,41727Kino Lorber
53North Sea Texas$493-61%1-1$493$21,6158Strand Releasing
54Gregory Crewdson: Brief Encounters$443164%21$222$28,2998Zeitgeist Films
55Starlet$254-85%1-3$254$77,0807Music Box Films
56Somewhere Between$139-95%1-1$139$179,11718Long Shot Factory