Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Dec. 28 - Sun, Dec. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$31,926,068-13%4,1000$7,787$221,626,8823Warner Bros. / New Line
2Django Unchained$30,122,888--3,010--$10,008$63,443,1531Weinstein Company
3Les Miserables (2012)$27,281,735--2,814--$9,695$66,720,1601Universal
4Parental Guidance$14,554,053--3,367--$4,323$29,342,7451Fox
5Jack Reacher$13,604,191-11%3,3520$4,059$44,157,3492Paramount
6This is 40$12,501,0608%2,9141$4,290$36,431,3502Universal
7Lincoln$7,337,36233%1,966-327$3,732$131,867,1598Disney / DreamWorks
8The Guilt Trip$6,547,46224%2,4310$2,693$20,957,8182Paramount
9Monsters, Inc. 3D$6,447,43735%2,6180$2,463$18,573,9012Disney
10Rise of The Guardians$4,892,291-15%2,055-976$2,381$90,139,4216Paramount / DreamWorks
11Skyfall$4,531,824-7%1,637-728$2,768$289,529,9108Sony / Columbia
12Life of Pi$3,780,269-6%1,178-572$3,209$84,650,4536Fox
13The Twilight Saga: Breaking Dawn - Part 2$2,359,289-10%1,191-809$1,981$286,039,0657Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$4,079,314129%745374$5,476$27,330,0367Weinstein Company
2Cirque du Soleil: Worlds Away$2,400,26511%8400$2,857$7,426,9262Paramount
3Wreck-It Ralph$1,855,2132%913-531$2,032$175,505,3329Disney
4Argo$1,003,84912%345-105$2,910$108,425,96012Warner Bros.
5Hotel Transylvania$563,41979%3010$1,872$145,210,31614Sony / Columbia
6Anna Karenina (2012)$525,790-21%218-113$2,412$10,705,8667Focus
7Flight$438,479-35%400-342$1,096$91,873,2369Paramount
8Red Dawn (2012)$391,000-51%425-586$920$43,393,7526FilmDistrict
9Hitchcock$378,745-35%349-186$1,085$4,985,6796Fox Searchlight
10Here Comes the Boom$331,65952%252-39$1,316$43,532,08912Sony / Columbia
11Dabangg 2$323,897-68%1660$1,951$2,177,2842Eros International
12Taken 2$243,12719%232-43$1,048$138,897,49413Fox
13Pitch Perfect$158,29521%183-31$865$64,403,57814Universal
14Frankenweenie$132,33690%1780$743$34,704,95813Disney
15Playing For Keeps (2012)$125,047-71%268-583$467$12,687,6774FilmDistrict
16The Perks of Being A Wallflower$92,98821%125-16$744$17,311,82915Lionsgate / Summit
17End of Watch$92,04327%162-10$568$40,754,64615Open Road
18Khiladi 786$1,165-23%1150$10$383,9774Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$429,69411%84-2$5,115$1,737,9964Focus
2Zero Dark Thirty$316,415-24%50$63,283$1,368,9862Sony / Columbia
3The Impossible$182,57627%150$12,172$482,9232Lionsgate / Summit
4Promised Land (2012)$173,915--25--$6,957$173,9151Focus
5Hubble 3D$140,380171%120$11,698$35,755,605146Warner Bros. / IMAX
6To the Arctic 3D$127,240172%520$2,447$10,496,12837Warner Bros. / IMAX
7Rust and Bone$118,811-6%26-1$4,570$591,8346Sony Pictures Classics
8The Sessions$73,913-19%80-18$924$5,514,70111Fox Searchlight
9Amour$62,044-9%30$20,681$219,8192Sony Pictures Classics
10A Late Quartet$55,00814%37-2$1,487$1,267,1549Entertainment One / RKO
11Not Fade Away$54,795186%1916$2,884$95,8072Paramount Vantage
12Born to Be Wild 3D$48,046164%300$1,602$21,623,58591Warner Bros. / IMAX
13Killing Them Softly$43,188-62%68-81$635$14,830,6215Weinstein Company
14Ice Age: Continental Drift$41,48061%62-10$669$161,130,05625Fox
15Sinister$40,15643%82-11$490$48,056,94012Lionsgate / Summit
16Looper$40,12217%84-16$478$66,468,31514Sony / TriStar
17Finding Nemo 3D$37,678110%360$1,047$41,038,87416Disney
18Alex Cross$36,94535%77-17$480$25,863,91511Lionsgate / Summit
19Searching For Sugar Man$32,686108%283$1,167$3,010,16023Sony Pictures Classics
20Cloud Atlas$26,820-33%45-5$596$26,781,80610Warner Bros.
21The Central Park Five$23,04728%16-3$1,440$253,8566IFC Films
22The Other Son$21,470--17--$1,263$1,160,77310Cohen Media Group
23A Royal Affair$21,014-22%32-4$657$624,5128Magnolia Pictures
24The Odd Life of Timothy Green$20,855106%490$426$51,814,67420Disney
25Paranormal Activity 4$20,75271%500$415$53,884,82111Paramount
26Deep Sea 3D$20,203211%30$6,734$45,231,776357Warner Bros. / IMAX
27Chasing Mavericks$18,248298%2810$652$5,940,99210Fox
28The Intouchables$16,99791%114$1,545$13,126,94132Weinstein Company
29Talaash$15,169-57%16-9$948$2,851,1445Reliance Entertainment
30The Polar Express (2012 re-issue)$14,507-86%150$967$665,4266Warner Bros.
31The Collection$13,510-83%17-95$795$6,842,0585LD Entertainment
32The Master$13,44416%130$1,034$15,956,66216Weinstein Company
33West of Memphis$13,360--5--$2,672$22,3561Sony Pictures Classics
34Brave$12,59271%390$323$237,259,58028Disney
35ParaNorman$8,88066%22-2$404$55,994,55720Focus
36Any Day Now$8,454-64%9-10$939$109,8303Music Box Films
37A Werewolf Boy$8,245-72%3-6$2,748$328,2315CJ Entertainment
38Under the Sea 3D$6,82756%3-3$2,276$32,490,728203Warner Bros. / IMAX
39Arbitrage$6,16072%72$880$7,908,73316Roadside Attractions
40The Flat$3,58743%71$512$460,00011IFC Films
41Django (2012 re-issue)$3,047-50%7-1$435$13,3742Rialto Pictures
42My Worst Nightmare$2,922--2--$1,461$10,91511Strand Releasing
43Brooklyn Castle$2,179-36%20$1,090$194,42611Producers Distribution Agency
44Back to 1942$2,138-77%1-4$2,138$308,8715China Lion Film
45North Sea Texas$1,987303%10$1,987$23,9639Strand Releasing
46Deadfall (2012)$1,678-59%6-2$280$61,9684Magnolia Pictures
47Now, Forager$1,471169%10$1,471$9,22813Argot Pictures
485 Broken Cameras$1,260--3--$420$75,60731Kino Lorber
49Starlet$1,250392%10$1,250$78,8168Music Box Films
50The Well-Digger's Daughter$1,135-57%1-2$1,135$382,15824Kino Lorber
51Smashed$890-58%50$178$373,63412Sony Pictures Classics
52Gregory Crewdson: Brief Encounters$70459%20$352$29,7649Zeitgeist Films
53Beware of Mr. Baker$608-26%10$608$52,4675SnagFilms
54Nothing But a Man (2012 re-issue)$477--1--$477$6,5378APD/Cinema Conservancy
55Somewhere Between$468237%10$468$179,72619Long Shot Factory
56The Man Who Shook the Hand of Vicente Fernandez$385--1--$385$5,9944Indican Pictures
57The Waiting Room$268--1--$268$175,74114International Film Circuit
58All Together$184-68%10$184$38,87011Kino Lorber / Tribeca Film