Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Jan. 18 - Sun, Jan. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mama$28,402,310--2,647--$10,730$28,402,3101Universal
2Zero Dark Thirty$15,797,612-35%2,9469$5,362$54,142,3695Sony / Columbia
3Silver Linings Playbook$10,752,836114%2,5231713$4,262$54,712,10610Weinstein Company
4Gangster Squad$8,640,540-49%3,1030$2,785$31,750,6002Warner Bros.
5Broken City$8,268,908--2,620--$3,156$8,268,9081Fox
6A Haunted House$8,170,023-55%2,1600$3,782$29,783,2002Open Road
7Django Unchained$7,755,800-30%2,516-496$3,083$137,874,5354Weinstein Company
8Les Miserables (2012)$7,491,995-22%2,579-348$2,905$130,050,0154Universal
9The Last Stand$6,281,433--2,913--$2,156$6,281,4331Lionsgate
10The Hobbit: An Unexpected Journey$6,176,941-33%2,323-689$2,659$287,166,6826Warner Bros. / New Line
11Lincoln$5,475,263-14%2,174147$2,519$160,611,34211Disney / DreamWorks
12Parental Guidance$4,252,418-30%2,337-620$1,820$66,277,5724Fox
13Life of Pi$3,351,62524%1,256499$2,668$99,188,9309Fox
14Jack Reacher$2,237,947-54%1,707-1000$1,311$76,415,2805Paramount
15This is 40$2,032,805-54%1,232-1088$1,650$64,913,8055Universal
16Wreck-It Ralph$1,302,47498%1,312836$993$180,809,77812Disney
17Texas Chainsaw 3D$1,269,949-76%1,474-1185$862$33,462,8873Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Impossible$2,476,238-2%88678$2,795$10,192,8035Lionsgate / Summit
2Argo$2,262,94780%756135$2,993$114,784,50115Warner Bros.
3Skyfall$969,241-38%507-316$1,912$300,856,31511Sony / Columbia
4Monsters, Inc. 3D$752,545-56%565-562$1,332$31,693,0605Disney
5The Guilt Trip$605,194-68%642-964$943$35,697,7785Paramount
6Rise of The Guardians$560,742-47%474-431$1,183$99,497,1059Paramount / DreamWorks
7Hyde Park on Hudson$419,693-30%194-52$2,163$4,861,2267Focus
8Hotel Transylvania$364,3433%237-15$1,537$147,078,98117Sony / Columbia
9The Twilight Saga: Breaking Dawn - Part 2$333,772-49%306-236$1,091$290,713,79510Lionsgate / Summit
10Flight$286,60294%300150$955$93,091,05712Paramount
11Rust and Bone$223,76520%16889$1,332$1,461,3079Sony Pictures Classics
12Red Dawn (2012)$215,05299%24924$864$44,287,9909FilmDistrict
13Cirque du Soleil: Worlds Away$214,958-53%265-165$811$12,164,9645Paramount
14Here Comes the Boom$198,237-7%209-19$949$44,646,00215Sony / Columbia
15Anna Karenina (2012)$164,220-29%117-27$1,404$12,234,11410Focus
16Promised Land (2012)$122,042-90%134-1513$911$7,534,1284Focus
17Taken 2$105,395-28%156-34$676$139,653,87116Fox
18Frankenweenie$71,841-16%100-27$718$35,146,78916Disney
19Pitch Perfect$69,365-32%125-29$555$64,896,59317Universal
20Hitchcock$68,735-27%122-5$563$5,773,9909Fox Searchlight
21Dabangg 2$1,107-72%1660$7$2,505,3475Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$373,58645%3621$10,377$1,145,2815Sony Pictures Classics
2Quartet$304,263546%3230$9,508$376,3402Weinstein Company
3Beasts of the Southern Wild$149,9692266%7167$2,112$11,455,00530Fox Searchlight
4LUV$83,194--45--$1,849$83,1941Indomina Media
5To the Arctic 3D$73,6236%520$1,416$10,860,83140Warner Bros. / IMAX
6The Perks of Being A Wallflower$51,430-23%73-27$705$17,659,36918Lionsgate / Summit
7Hubble 3D$51,42636%171$3,025$35,989,914149Warner Bros. / IMAX
8A Royal Affair$49,334291%389$1,298$751,59511Magnolia Pictures
9The Sessions$43,360-25%628$699$5,793,78514Fox Searchlight
10Born to Be Wild 3D$32,37935%300$1,079$21,774,36094Warner Bros. / IMAX
1156 Up$32,03581%42$8,009$91,5013First Run Features
12Cloud Atlas$29,838-59%58-104$514$27,093,69613Warner Bros.
13Searching For Sugar Man$29,35412%275$1,087$3,135,74626Sony Pictures Classics
14Ice Age: Continental Drift$22,734-20%40-8$568$161,269,08728Fox
15A Late Quartet$18,868-38%14-3$1,348$1,444,79812Entertainment One / RKO
16Space Station 3D$18,06037%42$4,515$87,004,334562IMAX
17Playing For Keeps (2012)$17,773-45%58-49$306$12,935,5097FilmDistrict
18The Master$17,426-21%14-2$1,245$16,044,36119Weinstein Company
19Deep Sea 3D$14,66633%41$3,667$45,308,573360Warner Bros. / IMAX
20The House I Live In$12,551435%53$2,510$199,25416Abramorama
21The Rabbi's Cat$10,333--7--$1,476$17,3137GKIDS
22Diana Vreeland: The Eye Has To Travel$8,29334%70$1,185$984,20418IDP/Samuel Goldwyn
23West of Memphis$7,962182%97$885$55,8064Sony Pictures Classics
24Not Fade Away$6,937-83%56-121$124$605,7475Paramount Vantage
25Killing Them Softly$6,270-66%12-19$523$14,953,9868Weinstein Company
26Somewhere Between$6,108-1%32$2,036$203,55322Long Shot Factory
27Under the Sea 3D$5,64849%74$807$32,513,828206Warner Bros. / IMAX
28Greenwich Village: Music That Defined a Generation$5,530--1--$5,530$5,5301Kino Lorber
29Any Day Now$5,203-42%7-8$743$157,8136Music Box Films
30Let My People Go!$3,59461%32$1,198$7,0832Zeitgeist Films
31Brief Reunion$3,085--2--$1,543$3,0851Striped Entertainment
32Robot & Frank$2,311-82%10-16$231$3,324,42823IDP/Samuel Goldwyn
33The Waiting Room$2,077293%32$692$179,33817International Film Circuit
345 Broken Cameras$1,777--1--$1,777$77,38434Kino Lorber
35Orchestra of Exiles$1,640--1--$1,640$26,35013First Run Features
36Gregory Crewdson: Brief Encounters$1,512-66%1-1$1,512$42,82212Zeitgeist Films
37The Invisible War$1,361--4--$340$64,01031Cinedigm
38Deadfall (2012)$1,322812%21$661$65,8047Magnolia Pictures
39Brooklyn Castle$1,292-41%31$431$207,71214Producers Distribution Agency
40Django (2012 re-issue)$1,181222%20$591$20,3525Rialto Pictures
41Officer Down$1,061--1--$1,061$1,0611Anchor Bay Films
42Wagner & Me$1,058-35%1-1$1,058$31,8857First Run Features
43The Law in These Parts$748--1--$748$11,97610Cinema Guild
44Nothing But a Man (2012 re-issue)$566-2%10$566$7,74011APD/Cinema Conservancy
45A Dark Truth$424-78%1-2$424$4,4423Magnolia Pictures
46California Solo$294-81%10$294$15,3288Strand Releasing
47The Man Who Shook the Hand of Vicente Fernandez$205-20%10$205$6,8597Indican Pictures
48North Sea Texas$75--1--$75$25,59312Strand Releasing
49Storage 24$72--1--$72$721Magnolia / Magnet
50Neighboring Sounds$32--1--$32$48,00622Cinema Guild