Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Jan. 25 - Sun, Jan. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hansel and Gretel: Witch Hunters$19,690,956--3,372--$5,840$19,690,9561Paramount
2Mama$13,088,145-54%2,68235$4,880$48,875,5852Universal
3Zero Dark Thirty$9,700,132-39%2,929-17$3,312$69,803,9796Sony / Columbia
4Silver Linings Playbook$9,444,039-12%2,641118$3,576$68,908,66611Weinstein Company
5Parker$7,008,222--2,224--$3,151$7,008,2221FilmDistrict
6Django Unchained$4,946,932-36%2,007-509$2,465$146,236,7585Weinstein Company
7Movie 43$4,805,878--2,023--$2,376$4,805,8781Relativity Media
8Gangster Squad$4,278,235-50%2,590-513$1,652$39,725,1023Warner Bros.
9Les Miserables (2012)$4,221,055-44%2,210-369$1,910$137,546,2055Universal
10Broken City$4,019,558-51%2,6222$1,533$15,289,5472Fox
11Lincoln$3,863,689-29%1,909-265$2,024$167,051,52312Disney / DreamWorks
12The Hobbit: An Unexpected Journey$3,385,361-45%1,675-648$2,021$293,323,8317Warner Bros. / New Line
13A Haunted House$3,244,017-60%2,002-158$1,620$35,439,9983Open Road
14Parental Guidance$2,502,684-41%1,736-601$1,442$70,845,4975Fox
15The Last Stand$2,150,562-66%2,9130$738$10,684,5072Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$2,587,148-23%941-315$2,749$103,427,50810Fox
2The Impossible$1,935,638-22%782-104$2,475$13,297,3936Lionsgate / Summit
3Argo$1,812,358-20%635-121$2,854$117,568,78516Warner Bros.
4Quartet$1,159,032281%163131$7,111$1,699,8613Weinstein Company
5Race 2$884,757--153--$5,783$884,7571UTV Motion Pictures
6Jack Reacher$820,389-63%888-819$924$78,173,4826Paramount
7Skyfall$791,239-18%456-51$1,735$302,044,12612Sony / Columbia
8Wreck-It Ralph$731,879-44%588-724$1,245$182,484,64013Disney
9This is 40$719,935-65%507-725$1,420$66,323,7256Universal
10Monsters, Inc. 3D$385,041-49%322-243$1,196$32,488,0706Disney
11Rise of The Guardians$371,328-34%305-169$1,217$100,212,85710Paramount / DreamWorks
12Hotel Transylvania$350,870-4%228-9$1,539$147,615,10418Sony / Columbia
13The Guilt Trip$268,464-56%352-290$763$36,239,9186Paramount
14Hyde Park on Hudson$257,600-39%144-50$1,789$5,311,9698Focus
15The Twilight Saga: Breaking Dawn - Part 2$220,734-34%216-90$1,022$291,075,68911Lionsgate / Summit
16Flight$213,387-26%263-37$811$93,451,12813Paramount
17Here Comes the Boom$166,870-16%191-18$874$44,912,74416Sony / Columbia
18Red Dawn (2012)$150,184-30%205-44$733$44,537,47010FilmDistrict
19Texas Chainsaw 3D$136,257-89%285-1189$478$33,993,9644Lionsgate
20Rust and Bone$121,542-46%116-52$1,048$1,702,52010Sony Pictures Classics
21Taken 2$65,953-37%124-32$532$139,761,28417Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$467,15325%6428$7,299$1,801,0616Sony Pictures Classics
2Beasts of the Southern Wild$158,3236%62-9$2,554$11,697,92831Fox Searchlight
3Anna Karenina (2012)$110,256-33%98-19$1,125$12,433,44511Focus
4Cirque du Soleil: Worlds Away$93,328-57%96-169$972$12,376,2446Paramount
5A Royal Affair$73,03548%402$1,826$853,94112Magnolia Pictures
6The Master$70,422304%3723$1,903$16,128,16720Weinstein Company
7To the Arctic 3D$63,715-13%520$1,225$10,979,72141Warner Bros. / IMAX
8Hubble 3D$51,3140%192$2,701$36,089,515150Warner Bros. / IMAX
9Frankenweenie$49,613-31%84-16$591$35,233,31517Disney
10Hitchcock$43,657-36%90-32$485$5,857,51710Fox Searchlight
11The Sessions$43,045-1%620$694$5,861,58915Fox Searchlight
12Pitch Perfect$42,765-38%91-34$470$64,966,85818Universal
1356 Up$37,35217%117$3,396$186,3374First Run Features
14Chasing Ice$36,159--27--$1,339$1,065,13012Submarine Deluxe
15Searching For Sugar Man$31,8088%26-1$1,223$3,182,61927Sony Pictures Classics
16The Perks of Being A Wallflower$29,782-42%56-17$532$17,713,83819Lionsgate / Summit
17Born to Be Wild 3D$29,536-9%300$985$21,827,49195Warner Bros. / IMAX
18Beware of Mr. Baker$25,798--15--$1,720$79,7069SnagFilms
19West of Memphis$22,176179%145$1,584$82,0785Sony Pictures Classics
20LUV$19,836-76%21-24$945$138,9782Indomina Media
21Ice Age: Continental Drift$19,015-16%33-7$576$161,299,49229Fox
22Space Station 3D$15,329-15%3-1$5,110$87,035,763563IMAX
23A Late Quartet$14,425-24%10-4$1,443$1,471,80513Entertainment One / RKO
24Deep Sea 3D$12,989-11%40$3,247$45,332,564361Warner Bros. / IMAX
25John Dies at the End$12,467--1--$12,467$12,4671Magnolia / Magnet
26Yossi$12,287--2--$6,144$12,2871Strand Releasing
27Happy People: A Year in the Taiga$10,481--1--$10,481$10,4811Music Box Films
28Under the Sea 3D$9,70672%70$1,387$32,525,203207Warner Bros. / IMAX
29Playing For Keeps (2012)$8,502-52%35-23$243$12,952,5848FilmDistrict
30Any Day Now$8,04555%136$619$170,0917Music Box Films
31Diana Vreeland: The Eye Has To Travel$6,776-18%81$847$996,24219IDP/Samuel Goldwyn
32The Other Son$4,010--6--$668$1,243,24214Cohen Media Group
33The Waiting Room$3,45066%52$690$185,35218International Film Circuit
34The Pirogue$3,444--1--$3,444$4,1321ArtMattan Productions
35In Another Country$3,120--2--$1,560$19,99412Kino Lorber
36Gregory Crewdson: Brief Encounters$2,83888%21$1,419$47,52613Zeitgeist Films
375 Broken Cameras$2,56044%21$1,280$81,49935Kino Lorber
38Killing Them Softly$2,261-64%3-9$754$14,960,1159Weinstein Company
39The House I Live In$2,027-84%1-4$2,027$207,42817Abramorama
40Brooklyn Castle$1,92849%1-2$1,928$211,32815Producers Distribution Agency
41Greenwich Village: Music That Defined a Generation$1,821-67%10$1,821$10,9402Kino Lorber
42Starlet$1,738--5--$348$86,16412Music Box Films
43The Revisionaries$1,142--1--$1,142$21,73117Kino Lorber
44Wagner & Me$1,1367%10$1,136$34,1788First Run Features
45Somewhere Between$1,073-82%1-2$1,073$210,97523Long Shot Factory
46The Man in the White Suit (2012 re-issue)$861--1--$861$8,26511Rialto Pictures
47My Worst Nightmare$790--2--$395$19,44615Strand Releasing
48Port of Shadows (2012 re-issue)$781--1--$781$17,81820Rialto Pictures
49Django (2012 re-issue)$535-55%20$268$22,2456Rialto Pictures
50A Dark Truth$363-14%10$363$5,7504Magnolia Pictures
51The Invisible War$313-77%40$78$64,65532Cinedigm
52Escape Fire: The Fight To Rescue American Healthcare$200--1--$200$92,72017Roadside Attractions