Grosses

'Avengers: Age of Ultron' Scores the Second Largest Debut of All-Time with $191.3M LaunchMay 04, 2015 12:46 PM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with a massive $191.27 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 8 percent below The Avengers and 10 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But its opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.42 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 33 percent on Saturday to gross $56.53 million and fell just 11 percent on Sunday to gross $50.32 million. That placed the film's opening weekend to Friday ratio at 2.27 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience.  Teenage moviegoers represented 12 percent of the film's overall audience, which represented a significant drop-off compared to The Avengers (when teens represented 21 percent of the opening weekend audience). 

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Universal's Furious 7, Lionsgate's The Age of Adaline and Sony's Paul Blart: Mall Cop 2.

After leading the box office for each of the past four weekends, Furious 7 fell to second place this weekend with $6.64 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 63 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed $331.07 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

The Age of Adaline placed in third $6.20 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds among wide releases. The Age of Adaline has grossed $23.38 million in ten days. That is on the high end of expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride. With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

Paul Blart: Mall Cop 2 claimed fourth place with $5.88 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 60 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.52 million in 17 days. The film continues to run in line with expectations and is running 13 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Mar. 1 - Sun, Mar. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$27,202,226--3,525--$7,717$27,202,2261Warner Bros. / New Line
2Identity Thief$9,706,145-31%3,2308$3,005$107,433,2504Universal
321 And Over$8,754,168--2,771--$3,159$8,754,1681Relativity Media
4Snitch (2013)$7,768,391-41%2,5110$3,094$24,478,7302Lionsgate / Summit
5The Last Exorcism Part II$7,728,354--2,700--$2,862$7,728,3541CBS Films
6Escape From Planet Earth$6,619,827-38%3,110-243$2,129$43,106,8773Weinstein Company
7Safe Haven$6,278,530-40%2,951-272$2,128$57,072,0133Relativity Media
8Silver Linings Playbook$5,723,0100%1,836-176$3,117$115,302,64916Weinstein Company
9A Good Day to Die Hard$4,572,486-55%2,589-966$1,766$59,696,5273Fox
10Dark Skies$3,468,553-58%2,3130$1,500$13,365,2402Weinstein / Dimension
11Warm Bodies$2,578,256-47%1,930-714$1,336$61,937,9305Lionsgate / Summit
12Side Effects (2013)$1,748,144-48%1,112-958$1,572$28,072,4534Open Road
13Beautiful Creatures (2013)$951,310-74%1,075-1875$885$18,557,7443Warner Bros.
14Phantom (2013)$508,000--1,118--$454$508,0001RCR Media Group

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$2,375,60948%62654$3,795$117,018,62515Fox
2Argo$2,103,34215%985183$2,135$132,659,72721Warner Bros.
3Quartet$1,781,52658%725369$2,457$11,181,3168Weinstein Company
4Zero Dark Thirty$1,300,719-42%722-475$1,802$93,574,80111Sony / Columbia
5Lincoln$985,237-33%652-223$1,511$180,071,29317Disney / DreamWorks
6Django Unchained$976,9301%983324$994$160,268,93710Weinstein Company
7Wreck-It Ralph$572,229-11%352-50$1,626$187,388,93518Disney
8Les Miserables (2012)$572,035-10%352-110$1,625$147,631,64510Universal
9Hansel and Gretel: Witch Hunters$554,326-67%601-824$922$54,092,2436Paramount
10Amour$466,145-35%3335$1,400$5,865,62411Sony Pictures Classics
11Mama$341,955-71%447-716$765$70,874,9057Universal
12Rise of The Guardians$289,557-22%295-10$982$102,386,10715Paramount / DreamWorks
13The Hobbit: An Unexpected Journey$267,754-51%210-178$1,275$301,402,74612Warner Bros. / New Line
14Kai Po Che$258,240-51%104-6$2,483$876,5682UTV Motion Pictures
15Parental Guidance$208,431-30%258-123$808$76,060,89210Fox
16Jack Reacher$190,313170%225125$846$79,682,72611Paramount
17Bless Me, Ultima$182,377-61%183-80$997$1,261,2932Arenas Entertainment
18The Impossible$159,761-45%151-122$1,058$18,322,58811Lionsgate / Summit
19The Twilight Saga: Breaking Dawn - Part 2$113,995-46%180-43$633$292,298,92316Lionsgate / Summit
20A Haunted House$101,138-50%169-133$598$40,041,6838Open Road
21Gangster Squad$92,226-34%138-64$668$45,753,3918Warner Bros.
22The Guilt Trip$83,332-39%133-53$627$37,101,01111Paramount
23Skyfall$73,529-49%101-83$728$304,295,23817Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Gatekeepers$251,05988%4627$5,458$681,1775Sony Pictures Classics
2Stoker$160,547--7--$22,935$160,5471Fox Searchlight
3The Attacks of 26/11$159,619--51--$3,130$159,6191Eros International
4The Lost Medallion: The Adventures of Billy Stone$143,532--68--$2,111$143,5321Methinx Entertainment
5Monsters, Inc. 3D$106,034212%7934$1,342$33,429,46811Disney
6No (2013)$101,41345%115$9,219$308,4443Sony Pictures Classics
7A Place at the Table$92,257--35--$2,636$92,2571Magnolia Pictures
8The Oscar Nominated Short Films 2013$73,705-72%48-198$1,536$2,061,8125ShortsHD
9Beasts of the Southern Wild$70,442-67%42-31$1,677$12,687,67336Fox Searchlight
10To the Arctic 3D$60,4047%520$1,162$11,476,23346Warner Bros. / IMAX
11Hubble 3D$58,3770%24-1$2,432$36,645,223155Warner Bros. / IMAX
12Searching For Sugar Man$57,55277%399$1,476$3,394,46532Sony Pictures Classics
13Hyde Park on Hudson$51,019-20%38-27$1,343$6,215,99413Focus
14Bullet to the Head$40,9335%86-19$476$9,454,4045Warner Bros.
15Happy People: A Year in the Taiga$39,8879%237$1,734$165,7636Music Box Films
16Lore$38,27389%124$3,189$173,3214Music Box Films
1756 Up$37,720-32%27-5$1,397$523,5269First Run Features
18Broken City$33,268-33%69-29$482$19,640,6917Fox
19Koch$28,76937%167$1,798$207,7565Zeitgeist Films
20A Royal Affair$27,047-26%19-6$1,424$1,376,06317Magnolia Pictures
21Born to Be Wild 3D$25,113-8%300$837$22,086,541100Warner Bros. / IMAX
22Parker$24,071-80%51-161$472$17,441,9586FilmDistrict
23Space Station 3D$23,67525%40$5,919$87,298,535568IMAX
24The Sweeney$20,321--11--$1,847$20,3211eOne Films US
25Stand Up Guys$17,362-51%17-24$1,021$3,301,0465Lionsgate / Roadside
26Like Someone in Love$14,005-36%8-1$1,751$82,9453IFC Films
27West of Memphis$13,30121%120$1,108$162,76510Sony Pictures Classics
28Rust and Bone$11,358-44%26-4$437$2,002,27215Sony Pictures Classics
29Sound City$10,762-32%13-4$828$334,0585Variance Films
30Hitchcock$10,262-26%193$540$5,984,41215Fox Searchlight
31The Sessions$9,9724%13-3$767$5,988,95520Fox Searchlight
32Leviathan (2013)$9,050--1--$9,050$9,0501Cinema Guild
33Under the Sea 3D$9,04558%80$1,131$32,588,866212Warner Bros. / IMAX
34War Witch$8,714--2--$4,357$8,7141Tribeca Film
35Hava Nagila (The Movie)$8,218--1--$8,218$46,5031International Film Circuit
36The Master$8,116-76%12-8$676$16,362,26725Weinstein Company
37Mumia: Long Distance Revolutionary$6,918262%41$1,730$23,0045First Run Features
38John Dies at the End$6,592-67%15-2$439$102,9126Magnolia / Magnet
39Deep Sea 3D$6,23257%51$1,246$45,442,085366Warner Bros. / IMAX
40Camp (2013)$6,097-22%21$3,049$15,4122Freestyle Releasing
41Movie 43$5,004-59%17-4$294$8,808,9836Relativity Media
42Let My People Go!$4,700--3--$1,567$16,8618Zeitgeist Films
43A Late Quartet$4,147-24%6-1$691$1,551,84618Entertainment One / RKO
44Welcome to Pine Hill$3,629--1--$3,629$3,6291Oscilloscope
45Brooklyn Castle$3,074--1--$3,074$219,40720Producers Distribution Agency
46Yossi$2,532-72%2-5$1,266$82,4856Strand Releasing
47The Condemned (2013)$2,511--1--$2,511$2,5111Strand Releasing
48The End of Love$1,955--2--$978$1,9551Variance Films
49The Waiting Room$1,926-16%30$642$206,28023International Film Circuit
50Beware of Mr. Baker$1,742-29%10$1,742$114,27114SnagFilms
515 Broken Cameras$1,682-8%20$841$100,57640Kino Lorber
52Any Day Now$1,547--3--$516$186,79912Music Box Films
53Inescapable$1,410-9%75$201$4,0632IFC Films
54A Fierce Green Fire$1,266--1--$1,266$1,2661First Run Features
55ABCD - Any Body Can Dance$867-94%2-7$434$221,9084UTV Motion Pictures
56The Sorcerer and the White Snake$747-24%10$747$17,5504Magnolia / Magnet
57Step Up to the Plate$672--1--$672$47,02725Cinema Guild
5811 Flowers$452-87%20$226$6,0322First Run Features
59Escape Fire: The Fight To Rescue American Healthcare$438--1--$438$96,05222Roadside Attractions
60Radio Unnameable$36058%10$360$20,81924Kino Lorber
61Neighboring Sounds$248--1--$248$52,29028Cinema Guild
62Ferlinghetti: A Rebirth of Wonder$107--1--$107$2,1804First Run Features
63In Another Country$80--1--$80$24,90317Kino Lorber