Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Weekend Actuals (Domestic) Fri, Mar. 8 - Sun, Mar. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$79,110,453--3,912--$20,223$79,110,4531Disney
2Jack the Giant Slayer$9,839,135-64%3,5250$2,791$43,630,5042Warner Bros. / New Line
3Identity Thief$6,334,220-35%3,002-228$2,110$116,545,1055Universal
4Dead Man Down$5,345,250--2,188--$2,443$5,345,2501FilmDistrict
5Snitch (2013)$5,098,235-34%2,340-171$2,179$31,853,3623Lionsgate / Summit
621 And Over$5,091,384-42%2,7710$1,837$16,875,3592Relativity Media
7Safe Haven$3,753,384-40%2,541-410$1,477$62,837,4814Relativity Media
8Silver Linings Playbook$3,618,171-37%1,727-109$2,095$120,622,51317Weinstein Company
9Escape From Planet Earth$3,218,923-51%2,549-561$1,263$47,844,1054Weinstein Company
10The Last Exorcism Part II$3,167,040-59%2,7000$1,173$12,129,6392CBS Films
11A Good Day to Die Hard$2,121,030-54%1,725-864$1,230$63,367,4314Fox
12Dark Skies$1,254,261-64%1,505-808$833$15,564,3883Weinstein / Dimension
13Warm Bodies$1,015,996-61%1,052-878$966$63,575,3806Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$1,579,462-34%67145$2,354$119,367,61416Fox
2Quartet$1,254,859-30%715-10$1,755$13,245,6909Weinstein Company
3Emperor$1,014,099--261--$3,885$1,014,0991Roadside Attractions
4Argo$1,010,367-52%741-244$1,364$134,282,92522Warner Bros.
5Side Effects (2013)$869,117-50%602-510$1,444$29,570,7875Open Road
6Zero Dark Thirty$673,810-48%522-200$1,291$94,628,36912Sony / Columbia
7Django Unchained$432,074-56%336-647$1,286$161,100,52611Weinstein Company
8Lincoln$430,380-56%432-220$996$180,834,31118Disney / DreamWorks
9Wreck-It Ralph$404,141-29%314-38$1,287$187,906,93219Disney
10The Hobbit: An Unexpected Journey$378,93642%337127$1,124$301,874,93313Warner Bros. / New Line
11Les Miserables (2012)$307,455-46%286-66$1,075$148,136,22011Universal
12Rise of The Guardians$226,406-22%275-20$823$102,681,33016Paramount / DreamWorks
13Amour$186,413-60%205-128$909$6,310,15112Sony Pictures Classics
14Beautiful Creatures (2013)$178,375-81%281-794$635$19,018,2604Warner Bros.
15Hansel and Gretel: Witch Hunters$170,588-69%225-376$758$54,493,5057Paramount
16Parental Guidance$165,790-20%219-39$757$76,285,22911Fox
17Mama$152,995-55%214-233$715$71,117,1758Universal
18Jack Reacher$134,722-29%194-31$694$79,892,19012Paramount
19The Impossible$98,058-39%114-37$860$18,486,44912Lionsgate / Summit
20Phantom (2013)$61,050-88%407-711$150$815,2602RCR Media Group

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Gatekeepers$236,006-6%6721$3,522$1,012,9766Sony Pictures Classics
2No (2013)$150,44748%3524$4,298$493,6054Sony Pictures Classics
3Stoker$114,326-29%1710$6,725$328,8142Fox Searchlight
4Kai Po Che$94,819-63%71-33$1,335$1,013,7383UTV Motion Pictures
5Girl Rising$81,640--21--$3,888$225,2671Gathr Films
6Monsters, Inc. 3D$78,940-26%70-9$1,128$33,537,41212Disney
7The Lost Medallion: The Adventures of Billy Stone$68,476-52%56-12$1,223$235,6512Methinx Entertainment
8Lore$67,24376%2917$2,319$255,9845Music Box Films
9Gangster Squad$57,345-38%90-48$637$45,857,1019Warner Bros.
10Bless Me, Ultima$56,296-69%52-131$1,083$1,387,0953Arenas Entertainment
11Hubble 3D$51,481-12%23-1$2,238$36,752,230156Warner Bros. / IMAX
12To the Arctic 3D$49,279-18%520$948$11,568,68447Warner Bros. / IMAX
13Greedy Lying Bastards$45,000--50--$900$45,0001Lambert Releasing
14Searching For Sugar Man$44,218-23%390$1,134$3,464,55333Sony Pictures Classics
15The Attacks of 26/11$42,087-74%510$825$223,8292Eros International
16Skyfall$40,701-45%69-32$590$304,360,27718Sony / Columbia
17Hyde Park on Hudson$36,997-27%391$949$6,288,21414Focus
18Beasts of the Southern Wild$35,337-50%32-10$1,104$12,748,00737Fox Searchlight
19Somebody Up There Likes Me (2013)$34,362--1--$34,362$34,3621Tribeca Film
20Hava Nagila (The Movie)$33,729310%1312$2,595$85,1362International Film Circuit
21A Place at the Table$31,727-66%350$906$152,7682Magnolia Pictures
22Happy People: A Year in the Taiga$29,062-27%22-1$1,321$211,1487Music Box Films
2356 Up$26,770-29%25-2$1,071$569,54710First Run Features
24West of Memphis$26,35898%2412$1,098$195,21011Sony Pictures Classics
25Don't Stop Believin': Everyman's Journey$25,573--23--$1,112$25,5731Cinedigm
26Born to Be Wild 3D$24,664-2%300$822$22,123,476101Warner Bros. / IMAX
27A Royal Affair$19,984-26%13-6$1,537$1,410,42618Magnolia Pictures
28Movie 43$18,125262%6346$288$8,828,7717Relativity Media
29Koch$17,896-38%10-6$1,790$241,2476Zeitgeist Films
30Space Station 3D$16,985-28%40$4,246$87,344,128569IMAX
31Parker$16,342-32%34-17$481$17,470,2957FilmDistrict
32Sound City$15,75846%152$1,051$354,7336Variance Films
33The Oscar Nominated Short Films 2013$15,521-79%15-33$1,035$2,111,4726ShortsHD
34Yossi$14,630478%86$1,829$98,7337Strand Releasing
35Beyond the Hills$14,622--3--$4,874$14,6221IFC Films
36Like Someone in Love$13,682-2%6-2$2,280$103,8824IFC Films
37Camp (2013)$13,265118%42$3,316$32,3463Freestyle Releasing
38Bullet to the Head$11,659-72%34-52$343$9,483,8216Warner Bros.
39The Girl (2013)$11,164--2--$5,582$11,1641Brainstorm Media / Vitagraph
40Under the Sea 3D$11,00822%7-1$1,573$32,604,491213Warner Bros. / IMAX
41The We and the I$10,774--1--$10,774$10,7741Paladin/108 Media
42Broken City$10,733-68%24-45$447$19,666,2078Fox
43John Dies at the End$10,56360%194$556$117,3947Magnolia / Magnet
44The ABC's of Death$10,110--19--$532$10,1101Magnet / Drafthouse
45Rust and Bone$9,338-18%21-5$445$2,018,14916Sony Pictures Classics
46Hitchcock$9,190-10%13-6$707$6,002,70816Fox Searchlight
47The Monk$8,418--11--$765$8,4181IDP/ATO Pictures
48The Silence$7,992--2--$3,996$7,9921Music Box Films
49A Late Quartet$6,88366%71$983$1,561,57719Entertainment One / RKO
50Le Petit Soldat (2013 re-issue)$6,848--1--$6,848$6,8481Rialto Pictures
51The Master$6,360-22%3927$163$16,373,89226Weinstein Company
52Leviathan (2013)$6,236-31%21$3,118$20,1362Cinema Guild
53War Witch$6,206-29%20$3,103$19,7222Tribeca Film
54Greenwich Village: Music That Defined a Generation$5,842--1--$5,842$18,0198Kino Lorber
55Deep Sea 3D$5,024-19%4-1$1,256$45,449,241367Warner Bros. / IMAX
56Mumia: Long Distance Revolutionary$3,802-45%40$951$27,7486First Run Features
57The Sessions$3,664-63%130$282$5,997,13421Fox Searchlight
58The Waiting Room$2,41725%52$483$212,01624International Film Circuit
59Gregory Crewdson: Brief Encounters$2,264--2--$1,132$58,97819Zeitgeist Films
60Night Across the Street$1,608--1--$1,608$11,7615Cinema Guild
61Any Day Now$1,502-3%1-2$1,502$188,35513Music Box Films
62Masquerade (2012)$1,189--3--$396$916,44225CJ Entertainment
63All Together$1,124--2--$562$39,65621Kino Lorber / Tribeca Film
64Beware of Mr. Baker$924-47%10$924$116,47615SnagFilms
65Radio Unnameable$798122%21$399$22,00825Kino Lorber
66The Condemned (2013)$780-69%10$780$3,4892Strand Releasing
67The Sweeney$773-96%1-10$773$26,3452eOne Films US
68Little Fugitive (2013 re-issue)$678--1--$678$20,7276APD/Cinema Conservancy
69The Sorcerer and the White Snake$577-23%10$577$18,4455Magnolia / Magnet
705 Broken Cameras$391-77%1-1$391$101,78441Kino Lorber
71The Pirogue$367--1--$367$10,6817ArtMattan Productions
72Planet of Snail$344--1--$344$13,95733Cinema Guild
73Escape Fire: The Fight To Rescue American Healthcare$114-74%10$114$97,31623Roadside Attractions
74Ferlinghetti: A Rebirth of Wonder$106-1%10$106$2,7465First Run Features