Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Mar. 15 - Sun, Mar. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$41,252,702-48%3,9120$10,545$144,056,3262Disney
2The Call$17,118,745--2,507--$6,828$17,118,7451Sony / TriStar
3The Incredible Burt Wonderstone$10,177,257--3,160--$3,221$10,177,2571Warner Bros. / New Line
4Jack the Giant Slayer$6,314,262-36%3,357-168$1,881$54,007,6353Warner Bros. / New Line
5Identity Thief$4,419,310-30%2,842-160$1,555$123,606,1756Universal
6Snitch (2013)$3,504,618-31%2,35313$1,489$37,261,8954Lionsgate / Summit
721 And Over$2,669,967-48%2,424-347$1,101$21,918,7403Relativity Media
8Silver Linings Playbook$2,525,603-30%1,602-125$1,577$124,551,78218Weinstein Company
9Safe Haven$2,453,229-35%2,206-335$1,112$66,911,0395Relativity Media
10Escape From Planet Earth$2,339,419-27%2,211-338$1,058$52,178,0005Weinstein Company
11Dead Man Down$2,126,029-60%2,1880$972$9,373,3692FilmDistrict
12The Last Exorcism Part II$1,276,070-60%1,575-1125$810$14,381,1743CBS Films
13A Good Day to Die Hard$1,157,499-45%1,117-608$1,036$65,471,6465Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$1,224,692-22%646-25$1,896$121,344,82617Fox
2Quartet$936,699-25%688-27$1,361$14,833,59110Weinstein Company
3Emperor$625,518-38%31150$2,011$2,028,5812Roadside Attractions
4Warm Bodies$569,290-44%659-393$864$64,580,2007Lionsgate / Summit
5Dark Skies$544,605-57%703-802$775$16,647,1164Weinstein / Dimension
6Side Effects (2013)$543,568-37%402-200$1,352$30,482,7816Open Road
7Argo$509,207-50%540-201$943$135,178,25123Warner Bros.
8Zero Dark Thirty$431,558-36%450-72$959$95,314,28113Sony / Columbia
9Lincoln$395,881-8%46634$850$181,408,46719Disney / DreamWorks
10The Hobbit: An Unexpected Journey$317,818-16%305-32$1,042$302,393,02114Warner Bros. / New Line
11Wreck-It Ralph$309,557-23%277-37$1,118$188,440,22620Disney
12Django Unchained$282,744-35%266-70$1,063$161,583,27112Weinstein Company
13Les Miserables (2012)$196,415-36%241-45$815$148,478,39012Universal
14Rise of The Guardians$174,629-23%213-62$820$103,005,66517Paramount / DreamWorks
15Parental Guidance$153,005-8%2223$689$76,543,90012Fox
16Mama$142,805-7%204-10$700$71,325,3309Universal
17Amour$102,949-45%129-76$798$6,497,14713Sony Pictures Classics
18Hansel and Gretel: Witch Hunters$98,262-42%130-95$756$54,679,1068Paramount
19The Impossible$84,063-14%105-9$801$18,614,62413Lionsgate / Summit
20Jack Reacher$79,530-41%130-64$612$80,033,64313Paramount
21Beautiful Creatures (2013)$72,407-59%125-156$579$19,173,8925Warner Bros.
22Phantom (2013)$55,475-9%317-90$175$1,034,5893RCR Media Group

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Stoker$264,861132%9477$2,818$645,6573Fox Searchlight
2Spring Breakers$263,002--3--$87,667$263,0021A24
3The Gatekeepers$227,401-4%8619$2,644$1,332,8147Sony Pictures Classics
4No (2013)$181,04020%4813$3,772$725,6455Sony Pictures Classics
5Lore$98,48946%5122$1,931$388,0696Music Box Films
6Monsters, Inc. 3D$71,374-10%58-12$1,231$33,680,84913Disney
7Parker$58,488258%9258$636$17,536,3448FilmDistrict
8Hubble 3D$58,07713%230$2,525$36,878,841157Warner Bros. / IMAX
9From Up on Poppy Hill$57,585--2--$28,793$57,5851GKIDS
10To the Arctic 3D$57,07516%520$1,098$11,689,88548Warner Bros. / IMAX
11The Lost Medallion: The Adventures of Billy Stone$54,670-20%45-11$1,215$311,8853Methinx Entertainment
12Bless Me, Ultima$47,800-15%45-7$1,062$1,465,1324Arenas Entertainment
13Hava Nagila (The Movie)$45,78536%2411$1,908$147,5463International Film Circuit
14Kai Po Che$44,065-54%42-29$1,049$1,080,3844UTV Motion Pictures
15Ginger & Rosa$42,838--3--$14,279$42,8381A24
16Born to Be Wild 3D$39,41560%300$1,314$22,206,827102Warner Bros. / IMAX
17Searching For Sugar Man$35,855-19%34-5$1,055$3,521,52334Sony Pictures Classics
18Gangster Squad$33,282-42%50-40$666$45,920,38010Warner Bros.
19Like Someone in Love$30,235121%1812$1,680$141,6645IFC Films
20Upside Down$28,722--11--$2,611$28,7221Millennium Entertainment
21West of Memphis$28,0897%3915$720$237,09912Sony Pictures Classics
22Happy People: A Year in the Taiga$26,011-10%21-1$1,239$254,3928Music Box Films
23Camp (2013)$25,70394%1511$1,714$64,8764Freestyle Releasing
24Beyond the Hills$23,63462%1411$1,688$45,8672IFC Films
25A Royal Affair$23,00115%196$1,211$1,444,40719Magnolia Pictures
26Hyde Park on Hudson$22,366-40%31-8$721$6,336,68315Focus
27Koch$20,21013%166$1,263$269,2027Zeitgeist Films
28Under the Sea 3D$17,40558%92$1,934$32,650,307214Warner Bros. / IMAX
29Beasts of the Southern Wild$17,169-51%21-11$818$12,784,39738Fox Searchlight
30Space Station 3D$16,213-5%51$3,243$87,396,356570IMAX
31Girl Rising$14,970-82%5-16$2,994$378,8762Gathr Films
3256 Up$14,239-47%20-5$712$604,04311First Run Features
33A Place at the Table$13,538-57%19-16$713$181,3943Magnolia Pictures
34Somebody Up There Likes Me (2013)$12,310-64%10$12,310$47,4872Tribeca Film
35Rust and Bone$11,05018%15-6$737$2,041,20617Sony Pictures Classics
36The Attacks of 26/11$10,613-75%510$208$244,8213Eros International
37Harvest of Empire$10,321--2--$5,161$57,56625Onyx Films
38The Oscar Nominated Short Films 2013$10,200-34%10-5$1,020$2,134,2067ShortsHD
39Don't Stop Believin': Everyman's Journey$9,900-61%19-4$521$46,6262Cinedigm
40Sound City$8,156-48%11-4$741$370,4017Variance Films
41A Fierce Green Fire$7,928--5--$1,586$9,6863First Run Features
42Reality$7,072--1--$7,072$7,0721Oscilloscope
43The Girl (2013)$6,871-38%75$982$20,8322Brainstorm Media / Vitagraph
44War Witch$6,4965%53$1,299$28,3123Tribeca Film
45M (2013 re-issue)$6,123--1--$6,123$6,1231Kino Lorber
46John Dies at the End$5,990-43%13-6$461$127,6258Magnolia / Magnet
47The We and the I$5,852-46%21$2,926$20,2482Paladin/108 Media
48Deep Sea 3D$5,55311%3-1$1,851$45,459,986368Warner Bros. / IMAX
49Broken City$5,150-52%12-12$429$19,676,7589Fox
50The Waiting Room$4,883102%50$977$220,62925International Film Circuit
51The Silence$4,783-40%42$1,196$16,4012Music Box Films
52Leviathan (2013)$4,604-26%20$2,302$29,3953Cinema Guild
53If I Were You$3,889--14--$278$3,8891Kino Lorber
54The ABC's of Death$3,784-63%14-5$270$15,4702Magnet / Drafthouse
55The End of Love$3,595--3--$1,198$6,7473Variance Films
56Masquerade (2012)$2,995152%41$749$920,05526CJ Entertainment
57The Kitchen$1,557--2--$779$3,7802Monterey Media
58Escape Fire: The Fight To Rescue American Healthcare$1,2601005%10$1,260$98,63624Roadside Attractions
59Yossi$1,021-93%3-5$340$107,0468Strand Releasing
60Neighboring Sounds$432--1--$432$53,14730Cinema Guild
61Night Across the Street$428-73%10$428$12,7546Cinema Guild
62The Well-Digger's Daughter$355--1--$355$385,40635Kino Lorber
63Leonie$291--1--$291$2911Monterey Media
64Ferlinghetti: A Rebirth of Wonder$287171%10$287$3,4256First Run Features
65Mumia: Long Distance Revolutionary$265-93%2-2$133$28,6467First Run Features
66Orchestra of Exiles$259--1--$259$27,37721First Run Features
675 Broken Cameras$212-46%21$106$101,99642Kino Lorber