Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Mar. 15 - Sun, Mar. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$41,252,702-48%3,9120$10,545$144,056,3262Disney
2The Call$17,118,745--2,507--$6,828$17,118,7451Sony / TriStar
3The Incredible Burt Wonderstone$10,177,257--3,160--$3,221$10,177,2571Warner Bros. / New Line
4Jack the Giant Slayer$6,314,262-36%3,357-168$1,881$54,007,6353Warner Bros. / New Line
5Identity Thief$4,419,310-30%2,842-160$1,555$123,606,1756Universal
6Snitch (2013)$3,504,618-31%2,35313$1,489$37,261,8954Lionsgate / Summit
721 And Over$2,669,967-48%2,424-347$1,101$21,918,7403Relativity Media
8Silver Linings Playbook$2,525,603-30%1,602-125$1,577$124,551,78218Weinstein Company
9Safe Haven$2,453,229-35%2,206-335$1,112$66,911,0395Relativity Media
10Escape From Planet Earth$2,339,419-27%2,211-338$1,058$52,178,0005Weinstein Company
11Dead Man Down$2,126,029-60%2,1880$972$9,373,3692FilmDistrict
12The Last Exorcism Part II$1,276,070-60%1,575-1125$810$14,381,1743CBS Films
13A Good Day to Die Hard$1,157,499-45%1,117-608$1,036$65,471,6465Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$1,224,692-22%646-25$1,896$121,344,82617Fox
2Quartet$936,699-25%688-27$1,361$14,833,59110Weinstein Company
3Emperor$625,518-38%31150$2,011$2,028,5812Roadside Attractions
4Warm Bodies$569,290-44%659-393$864$64,580,2007Lionsgate / Summit
5Dark Skies$544,605-57%703-802$775$16,647,1164Weinstein / Dimension
6Side Effects (2013)$543,568-37%402-200$1,352$30,482,7816Open Road
7Argo$509,207-50%540-201$943$135,178,25123Warner Bros.
8Zero Dark Thirty$431,558-36%450-72$959$95,314,28113Sony / Columbia
9Lincoln$395,881-8%46634$850$181,408,46719Disney / DreamWorks
10The Hobbit: An Unexpected Journey$317,818-16%305-32$1,042$302,393,02114Warner Bros. / New Line
11Wreck-It Ralph$309,557-23%277-37$1,118$188,440,22620Disney
12Django Unchained$282,744-35%266-70$1,063$161,583,27112Weinstein Company
13Les Miserables (2012)$196,415-36%241-45$815$148,478,39012Universal
14Rise of The Guardians$174,629-23%213-62$820$103,005,66517Paramount / DreamWorks
15Parental Guidance$153,005-8%2223$689$76,543,90012Fox
16Mama$142,805-7%204-10$700$71,325,3309Universal
17Amour$102,949-45%129-76$798$6,497,14713Sony Pictures Classics
18Hansel and Gretel: Witch Hunters$98,262-42%130-95$756$54,679,1068Paramount
19The Impossible$84,063-14%105-9$801$18,614,62413Lionsgate / Summit
20Jack Reacher$79,530-41%130-64$612$80,033,64313Paramount
21Beautiful Creatures (2013)$72,407-59%125-156$579$19,173,8925Warner Bros.
22Phantom (2013)$55,475-9%317-90$175$1,034,5893RCR Media Group

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Stoker$264,861132%9477$2,818$645,6573Fox Searchlight
2Spring Breakers$263,002--3--$87,667$263,0021A24
3The Gatekeepers$227,401-4%8619$2,644$1,332,8147Sony Pictures Classics
4No (2013)$181,04020%4813$3,772$725,6455Sony Pictures Classics
5Lore$98,48946%5122$1,931$388,0696Music Box Films
6Monsters, Inc. 3D$71,374-10%58-12$1,231$33,680,84913Disney
7Parker$58,488258%9258$636$17,536,3448FilmDistrict
8Hubble 3D$58,07713%230$2,525$36,878,841157Warner Bros. / IMAX
9From Up on Poppy Hill$57,585--2--$28,793$57,5851GKIDS
10To the Arctic 3D$57,07516%520$1,098$11,689,88548Warner Bros. / IMAX
11The Lost Medallion: The Adventures of Billy Stone$54,670-20%45-11$1,215$311,8853Methinx Entertainment
12Bless Me, Ultima$47,800-15%45-7$1,062$1,465,1324Arenas Entertainment
13Hava Nagila (The Movie)$45,78536%2411$1,908$147,5463International Film Circuit
14Kai Po Che$44,065-54%42-29$1,049$1,080,3844UTV Motion Pictures
15Ginger & Rosa$42,838--3--$14,279$42,8381A24
16Born to Be Wild 3D$39,41560%300$1,314$22,206,827102Warner Bros. / IMAX
17Searching For Sugar Man$35,855-19%34-5$1,055$3,521,52334Sony Pictures Classics
18Gangster Squad$33,282-42%50-40$666$45,920,38010Warner Bros.
19Like Someone in Love$30,235121%1812$1,680$141,6645IFC Films
20Upside Down$28,722--11--$2,611$28,7221Millennium Entertainment
21West of Memphis$28,0897%3915$720$237,09912Sony Pictures Classics
22Happy People: A Year in the Taiga$26,011-10%21-1$1,239$254,3928Music Box Films
23Camp (2013)$25,70394%1511$1,714$64,8764Freestyle Releasing
24Beyond the Hills$23,63462%1411$1,688$45,8672IFC Films
25A Royal Affair$23,00115%196$1,211$1,444,40719Magnolia Pictures
26Hyde Park on Hudson$22,366-40%31-8$721$6,336,68315Focus
27Koch$20,21013%166$1,263$269,2027Zeitgeist Films
28Under the Sea 3D$17,40558%92$1,934$32,650,307214Warner Bros. / IMAX
29Beasts of the Southern Wild$17,169-51%21-11$818$12,784,39738Fox Searchlight
30Space Station 3D$16,213-5%51$3,243$87,396,356570IMAX
31Girl Rising$14,970-82%5-16$2,994$378,8762Gathr Films
3256 Up$14,239-47%20-5$712$604,04311First Run Features
33A Place at the Table$13,538-57%19-16$713$181,3943Magnolia Pictures
34Somebody Up There Likes Me (2013)$12,310-64%10$12,310$47,4872Tribeca Film
35Rust and Bone$11,05018%15-6$737$2,041,20617Sony Pictures Classics
36The Attacks of 26/11$10,613-75%510$208$244,8213Eros International
37Harvest of Empire$10,321--2--$5,161$57,56625Onyx Films
38The Oscar Nominated Short Films 2013$10,200-34%10-5$1,020$2,134,2067ShortsHD
39Don't Stop Believin': Everyman's Journey$9,900-61%19-4$521$46,6262Cinedigm
40Sound City$8,156-48%11-4$741$370,4017Variance Films
41A Fierce Green Fire$7,928--5--$1,586$9,6863First Run Features
42Reality (2013)$7,072--1--$7,072$7,0721Oscilloscope
43The Girl (2013)$6,871-38%75$982$20,8322Brainstorm Media / Vitagraph
44War Witch$6,4965%53$1,299$28,3123Tribeca Film
45M (2013 re-issue)$6,123--1--$6,123$6,1231Kino Lorber
46John Dies at the End$5,990-43%13-6$461$127,6258Magnolia / Magnet
47The We and the I$5,852-46%21$2,926$20,2482Paladin/108 Media
48Deep Sea 3D$5,55311%3-1$1,851$45,459,986368Warner Bros. / IMAX
49Broken City$5,150-52%12-12$429$19,676,7589Fox
50The Waiting Room$4,883102%50$977$220,62925International Film Circuit
51The Silence$4,783-40%42$1,196$16,4012Music Box Films
52Leviathan (2013)$4,604-26%20$2,302$29,3953Cinema Guild
53If I Were You$3,889--14--$278$3,8891Kino Lorber
54The ABC's of Death$3,784-63%14-5$270$15,4702Magnet / Drafthouse
55The End of Love$3,595--3--$1,198$6,7473Variance Films
56Masquerade (2012)$2,995152%41$749$920,05526CJ Entertainment
57The Kitchen$1,557--2--$779$3,7802Monterey Media
58Escape Fire: The Fight To Rescue American Healthcare$1,2601005%10$1,260$98,63624Roadside Attractions
59Yossi$1,021-93%3-5$340$107,0468Strand Releasing
60Neighboring Sounds$432--1--$432$53,14730Cinema Guild
61Night Across the Street$428-73%10$428$12,7546Cinema Guild
62The Well-Digger's Daughter$355--1--$355$385,40635Kino Lorber
63Leonie$291--1--$291$2911Monterey Media
64Ferlinghetti: A Rebirth of Wonder$287171%10$287$3,4256First Run Features
65Mumia: Long Distance Revolutionary$265-93%2-2$133$28,6467First Run Features
66Orchestra of Exiles$259--1--$259$27,37721First Run Features
675 Broken Cameras$212-46%21$106$101,99642Kino Lorber