Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Apr. 26 - Sun, Apr. 28

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pain and Gain$20,244,505--3,277--$6,178$20,244,5051Paramount
2Oblivion (2013)$17,803,425-52%3,7929$4,695$65,090,9252Universal
342 (2013)$10,657,443-40%3,405155$3,130$69,011,8153Warner Bros.
4The Big Wedding$7,591,663--2,633--$2,883$7,591,6631Lionsgate
5The Croods$6,726,918-27%3,283-152$2,049$163,151,7016Fox / DreamWorks Animation
6G.I. Joe: Retaliation$3,701,825-36%2,707-468$1,368$116,477,9685Paramount
7Scary Movie 5$3,434,451-44%2,733-669$1,257$27,471,3873Weinstein / Dimension
8Olympus Has Fallen$2,863,345-36%2,334-304$1,227$93,171,8176FilmDistrict
9The Place Beyond the Pines$2,727,243-45%1,58442$1,722$16,252,1145Focus
10Jurassic Park 3D$2,374,685-41%1,848-482$1,285$42,065,0604Universal
11Evil Dead$1,986,168-52%2,186-637$909$51,853,9264Sony / TriStar
12Oz: The Great and Powerful$1,810,606-40%1,610-435$1,125$226,258,7458Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$2,215,891--363--$6,104$2,215,8911Roadside Attractions
2The Company You Keep$1,152,905191%807723$1,429$2,251,0504Sony Pictures Classics
3Tyler Perry's Temptation$1,096,599-51%942-463$1,164$50,630,9225Lionsgate
4Filly Brown$557,850-62%25971$2,154$2,302,9412Lionsgate / Pantelion
5Home Run$460,871-71%370-11$1,246$2,290,1712IDP/Samuel Goldwyn
6Jack the Giant Slayer$420,831100%365110$1,153$63,733,9389Warner Bros. / New Line
7The Host (2013)$379,907-62%611-745$622$25,866,9935Open Road
8Identity Thief$350,610-28%425-55$825$133,160,99012Universal
9The Call$324,055-63%513-464$632$50,727,6887Sony / TriStar
10Silver Linings Playbook$197,626-64%361-506$547$131,422,96824Weinstein Company
11Snitch (2013)$187,024132%25291$742$42,325,85510Lionsgate / Summit
12The Lords of Salem$183,155-72%280-75$654$1,038,4482Anchor Bay Films
13The Sapphires$179,558-30%12612$1,425$1,415,7226Weinstein Company
14Escape From Planet Earth$161,78612%28343$572$55,050,33311Weinstein Company
15Safe Haven$134,035-36%259-66$518$71,088,72311Relativity Media
16Admission$114,603-66%279-206$411$17,692,9046Focus
17Trance$113,194-72%157-286$721$2,119,9914Fox Searchlight
18Arthur Newman$112,788--248--$455$112,7881Cinedigm
19Warm Bodies$101,202-33%190-50$533$66,267,98513Lionsgate / Summit
20Quartet$82,237-47%130-46$633$18,005,35116Weinstein Company
21Life of Pi$80,301-50%131-62$613$124,666,51323Fox
22The Incredible Burt Wonderstone$67,296-57%185-80$364$22,465,8057Warner Bros. / New Line
2321 And Over$67,18471%13686$494$25,594,1659Relativity Media
24Side Effects (2013)$47,956-84%108-537$444$31,994,08912Open Road
25A Good Day to Die Hard$47,404-50%122-48$389$67,234,78111Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Renoir$122,998-13%637$1,952$853,0535IDP / Samuel Goldwyn
2To the Wonder$71,430-34%6011$1,191$381,4593Magnolia Pictures
3No (2013)$68,857-41%74-14$931$2,137,08411Sony Pictures Classics
4To the Arctic 3D$57,15724%520$1,099$12,297,04154Warner Bros. / IMAX
5From Up on Poppy Hill$54,846-26%44-4$1,247$800,7577GKIDS
6Hubble 3D$51,808-13%15-1$3,454$37,832,092163Warner Bros. / IMAX
7Spring Breakers$51,493-50%72-50$715$13,941,2517A24
8Upstream Color$48,530-30%4313$1,129$293,5864ERBP
9Camp (2013)$47,679-3%28-4$1,703$293,35510Freestyle Releasing
10The Lost Medallion: The Adventures of Billy Stone$44,610--25--$1,784$515,5169Methinx Entertainment
11Wreck-It Ralph$35,847-32%80-34$448$189,412,67726Disney
12The Angels' Share$34,76610%2611$1,337$107,1243IFC Films
13Monsters, Inc. 3D$32,610-8%26-3$1,254$34,034,16819Disney
14The Reluctant Fundamentalist$30,920--3--$10,307$30,9201IFC Films
15In the House$29,028-8%96$3,225$74,9432Cohen Media Group
16Dark Skies$27,730-59%63-28$440$17,343,77510Weinstein / Dimension
17King's Faith$27,648--6--$4,608$27,6481Waking Giants Entertainment
18Born to Be Wild 3D$24,52743%300$818$22,531,773108Warner Bros. / IMAX
19Parental Guidance$24,155-57%61-29$396$77,221,85718Fox
20Kon-Tiki$22,168--2--$11,084$22,1681Weinstein Company
21Blancanieves$20,676-26%12-15$1,723$191,8055Cohen Media Group
22Room 237$20,026-25%21-6$954$223,6985IFC Midnight
23Ek Thi Daayan$19,986-70%470$425$103,3032Eros International
24Starbuck$19,199-26%27-2$711$3,725,9666eOne Films US
25Lore$17,963-23%17-10$1,057$856,60512Music Box Films
26Under the Sea 3D$17,623-2%192$928$32,850,881220Warner Bros. / IMAX
27No Place on Earth$16,458-3%2711$610$98,5984Magnolia Pictures
28At Any Price$16,095--4--$4,024$22,2871Sony Pictures Classics
29Django Unchained$14,660-62%38-39$386$162,789,43218Weinstein Company
30Girl Rising$14,240-86%72-98$198$1,006,6978Gathr Films
31Space Station 3D$13,234-35%30$4,411$87,735,916576IMAX
32Graceland$13,059--15--$871$13,0591Drafthouse Films
33Tai Chi Hero$12,624--7--$1,803$12,6241Well Go USA
34The Gatekeepers$12,272-59%22-28$558$2,342,24813Sony Pictures Classics
35Ginger & Rosa$12,045-51%20-28$602$785,2267A24
36Fists of Legend$11,368-55%8-10$1,421$126,7713CJ Entertainment
37An Oversimplification of Her Beauty$10,055--2--$5,028$10,0551Variance Films
38Deceptive Practices: The Mysteries and Mentors of Ricky Jay$9,527-31%10$9,527$34,8562Kino Lorber
39Hava Nagila (The Movie)$7,62076%7-2$1,089$267,9559International Film Circuit
40Emperor$7,599-71%26-38$292$3,295,6288Roadside Attractions
41Storm Surfers 3D$7,299--2--$3,650$7,2991XLrator Media
42Paradise: Love$6,014--2--$3,007$6,0141Strand Releasing
43Un Flic (2013 re-issue)$5,841-44%10$5,841$24,3332Rialto Pictures
44Searching For Sugar Man$5,287-36%8-5$661$3,648,14540Sony Pictures Classics
45On the Road$4,830-63%17-16$284$717,75319IFC Films
4656 Up$4,810-12%61$802$686,32617First Run Features
47Deep Sea 3D$4,69555%42$1,174$45,518,944374Warner Bros. / IMAX
48Ain't In It for My Health: A Film About Levon Helm$4,626-42%10$4,626$18,0772Kino Lorber
49Simon Killer$3,02459%53$605$21,3034IFC Films
50Amour$2,999-62%10-9$300$6,731,55219Sony Pictures Classics
51Not Today$2,813-86%3-17$938$147,6993Freestyle Releasing
52Gimme the Loot$2,809-38%70$401$90,8776IFC Films
535 Broken Cameras$2,785--1--$2,785$106,90248Kino Lorber
54Wrong$2,658598%51$532$43,3115Drafthouse Films
55Stoker$2,450-76%9-19$272$1,698,8959Fox Searchlight
56Leonie$2,086-48%3-6$695$44,2887Monterey Media
57Le Petit Soldat (2013 re-issue)$1,994--1--$1,994$18,0028Rialto Pictures
58Settai$1,827-56%1-1$1,827$87,2604UTV Motion Pictures
59A Royal Affair$1,733-73%5-1$347$1,545,72625Magnolia Pictures
60Sound City$1,701--2--$851$404,63513Variance Films
61Happy People: A Year in the Taiga$1,652-73%5-4$330$334,02114Music Box Films
62Violeta Went to Heaven$1,580-41%1-2$1,580$17,8025Kino Lorber
63Koch$1,389-46%1-1$1,389$336,32413Zeitgeist Films
64A Place at the Table$1,014-80%7-4$145$221,1129Magnolia Pictures
65Bert Stern: Original Mad Man$982-78%2-2$491$20,4194First Run Features
66Hunky Dory$814--2--$407$18,0856Variance Films
67The Well-Digger's Daughter$774--1--$774$386,36841Kino Lorber
68If I Were You$700233%10$700$9,2227Kino Lorber
69Kai Po Che$534-42%20$267$1,122,52710UTV Motion Pictures
70Leviathan (2013)$423-75%1-3$423$53,9579Cinema Guild
71Wagner & Me$413--1--$413$37,74521First Run Features
72Herman's House$385-89%21$193$4,5082First Run Features
73The Silence$232-69%1-2$232$78,3638Music Box Films
74Eddie: The Sleepwalking Cannibal$227--1--$227$1,5214Music Box Films
75The Pirogue$165--1--$165$11,16514ArtMattan Productions
76La Playa D.C.$144--1--$144$1441ArtMattan Productions
77A Fierce Green Fire$82-96%1-3$82$26,7899First Run Features