'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, May. 31 - Sun, Jun. 2

Wide (1000+)

1Fast & Furious 6$35,164,440-64%3,68628$9,540$171,003,9652Universal
2Now You See Me$29,350,389--2,925--$10,034$29,350,3891Lionsgate / Summit
3After Earth$27,520,040--3,401--$8,092$27,520,0401Sony / Columbia
4Star Trek Into Darkness$16,780,895-55%3,585-322$4,681$181,537,3813Paramount
6The Hangover Part III$16,385,254-61%3,56510$4,596$88,540,9082Warner Bros.
7Iron Man 3$8,442,451-56%2,895-529$2,916$385,187,7365Disney
8The Great Gatsby (2013)$6,517,317-52%2,635-455$2,473$128,508,2094Warner Bros.

Limited (100 — 999)

1Yeh Jawaani Hai Deewani$1,568,677--161--$9,743$1,568,6771Eros International
2Mud$1,225,199-37%579-133$2,116$16,884,9906Roadside Attractions
3The Croods$665,624-45%506-502$1,315$180,588,68511Fox / DreamWorks Animation
4Frances Ha$530,493-4%13272$4,019$1,556,3253IFC Films
542 (2013)$512,231-59%501-414$1,022$92,331,6858Warner Bros.
6Oz: The Great and Powerful$419,116-36%330-71$1,270$233,032,31113Disney
7Oblivion (2013)$394,705-55%357-215$1,106$88,067,6707Universal
8G.I. Joe: Retaliation$276,841-37%286-60$968$121,588,60310Paramount
9Escape From Planet Earth$195,323-23%268-78$729$56,322,42716Weinstein Company
10What Maisie Knew$191,16935%10174$1,893$528,6355Millenium Entertainment
11Pain and Gain$160,875-75%207-796$777$49,055,6286Paramount
12Identity Thief$129,000-38%150-37$860$134,455,17517Universal
13The Iceman$124,208-66%123-135$1,010$1,716,6615Millennium Entertainment
14The Call$113,262-27%138-28$821$51,752,09012Sony / TriStar
15Olympus Has Fallen$90,467-44%149-60$607$97,867,13911FilmDistrict
16The Place Beyond the Pines$84,670-47%103-25$822$21,135,65910Focus
17The Big Wedding$74,786-67%126-139$594$21,285,9806Lionsgate
18Jack the Giant Slayer$71,836-33%143-42$502$65,111,33414Warner Bros. / New Line
19Tyler Perry Presents Peeples$67,799-78%121-364$560$9,040,6634Lionsgate

Platform (1 — 99)

1Before Midnight$404,31164%3126$13,042$774,0832Sony Pictures Classics
2Love Is All You Need$167,820-23%718$2,364$706,3325Sony Pictures Classics
3Kon-Tiki$140,512-14%7410$1,899$897,1376Weinstein Company
4Stories We Tell$114,445-11%3913$2,934$901,4244Roadside Attractions
5Renoir$96,649-34%65-10$1,487$1,884,96710IDP / Samuel Goldwyn
6The East$77,031--4--$19,258$77,0311Fox Searchlight
7The Company You Keep$64,974-52%73-23$890$4,881,1859Sony Pictures Classics
8The Kings of Summer$58,962--4--$14,741$58,9621CBS Films
9The Sapphires$56,201-19%58-3$969$2,208,57911Weinstein Company
10Fill the Void$49,416-16%63$8,236$150,0552Sony Pictures Classics
11Hubble 3D$49,332-35%191$2,596$38,508,873168Warner Bros. / IMAX
12Scatter My Ashes at Bergdorf's$43,783-36%381$1,152$388,3345eOne Films US
13Not Today$43,524344%1813$2,418$242,5968Freestyle Releasing
14To the Arctic 3D$33,861-33%520$651$12,693,77559Warner Bros. / IMAX
15Hannah Arendt$31,270--1--$31,270$45,8721Zeitgeist Films
16We Steal Secrets: The Story of WikiLeaks$30,75511%117$2,796$73,5662Focus World
17Ginger & Rosa$23,096-50%461$502$1,005,70012A24
18At Any Price$22,905-68%45-36$509$326,2966Sony Pictures Classics
19The Reluctant Fundamentalist$22,522-63%29-22$777$497,9166IFC Films
20Life of Pi$21,999117%17-9$1,294$124,914,17328Fox
21Scary Movie 5$17,584-74%51-120$345$31,411,3548Weinstein / Dimension
22Space Station 3D$16,484-12%5-8$3,297$87,980,638581IMAX
23Born to Be Wild 3D$14,377-38%300$479$22,724,241113Warner Bros. / IMAX
24Lore$13,41997%4-2$3,355$936,74017Music Box Films
25Under the Sea 3D$13,31210%130$1,024$33,002,016225Warner Bros. / IMAX
26Evil Dead$12,411-42%40-18$310$54,136,8559Sony / TriStar
27No (2013)$11,622-16%17-6$684$2,325,21016Sony Pictures Classics
28Spring Breakers$11,241-55%40-30$281$14,113,34212A24
29In the House$11,056-54%13-8$850$380,0717Cohen Media Group
30Shadow Dancer$10,672--2--$5,336$10,6721Magnolia Pictures
31From Up on Poppy Hill$10,382-43%12-12$865$982,95112GKIDS
32No Place on Earth$10,154440%52$2,031$160,9609Magnolia Pictures
33The Angels' Share$10,102-58%18-5$561$304,3578IFC Films
34Quartet$10,080-60%17-13$593$18,262,05921Weinstein Company
35Deceptive Practices: The Mysteries and Mentors of Ricky Jay$9,30638%52$1,861$96,5137Kino Lorber
36Sightseers$8,377261%108$838$35,7224IFC Films
37Silver Linings Playbook$8,132-54%23-12$354$132,088,91029Weinstein Company
38Hava Nagila (The Movie)$6,740291%30$2,247$328,91114International Film Circuit
39Trance$6,44021%110$585$2,319,1879Fox Searchlight
40To the Wonder$5,812-18%13-3$447$558,4778Magnolia Pictures
41The History of Future Folk$5,775--1--$5,775$5,7751Variance / FilmBuff
42The English Teacher$5,671-60%5-2$1,134$32,9333Cinedigm
44Ain't In It for My Health: A Film About Levon Helm$5,57324%80$697$49,6457Kino Lorber
45One Track Heart: The Story of Krishna Das$5,40725%2-1$2,704$35,4574Zeitgeist Films
46A Wedding Invitation$5,34568%31$1,782$11,0412CJ Entertainment
47Nostalghia (2013 re-issue)$5,233--1--$5,233$5,2331Kino Lorber
48Deep Sea 3D$5,171-34%4-1$1,293$45,574,230379Warner Bros. / IMAX
49Augustine$4,311-59%40$1,078$41,5793Music Box Films
50Girl Rising$4,12093%30-33$137$1,344,34713Gathr Films
51Emperor$4,025-39%6-2$671$3,342,07013Roadside Attractions
52Home Run$3,641-33%6-4$607$2,851,0587IDP/Samuel Goldwyn
53Venus and Serena$3,622-54%6-2$604$43,3534Magnolia Pictures
54Searching For Sugar Man$3,593-1%60$599$3,678,00445Sony Pictures Classics
55Free the Mind$3,410-47%5-1$682$55,1535International Film Circuit
56Pieta$3,28440%4-1$821$17,3143Drafthouse Films
57Something in the Air$3,105-48%9-1$345$71,9215IFC Films
58The Gatekeepers$3,091-17%6-4$515$2,405,74218Sony Pictures Classics
59Dead Man's Burden$2,814-75%30$938$27,4365Cinedigm
60The Wall$2,188--1--$2,188$2,1881Music Box Films
61A Green Story$1,216-78%1-3$1,216$12,5192Indican Pictures
62An Oversimplification of Her Beauty$1,088-79%2-2$544$36,8326Variance Films
63Kiss of the Damned$1,011121%31$337$14,3255Magnolia / Magnet
64A Pig Across Paris (2013 re-issue)$878-91%10$878$17,8242Rialto Pictures
65Axe Giant: The Wrath of Paul Bunyan$775--2--$388$7751Cinema Purgatorio
66The Man Who Shook the Hand of Vicente Fernandez$648-54%10$648$9,89026Indican Pictures
67M (2013 re-issue)$618--1--$618$28,87712Kino Lorber
68Paradise: Love$5551%1-2$555$21,3946Strand Releasing
69Post Tenebras Lux$506-50%21$253$22,3245Strand Releasing
70The Silence$479-81%2-2$240$90,70613Music Box Films
71Greenwich Village: Music That Defined a Generation$477--2--$239$23,12620Kino Lorber
72King's Faith$432-70%1-1$432$75,1966Waking Giants Entertainment
73Triumph of the Wall$430--1--$430$4301First Run Features
74Happy People: A Year in the Taiga$356--1--$356$337,49719Music Box Films
7556 Up$23417%10$234$695,91122First Run Features
76Arthur Newman$169-88%2-1$85$207,7086Cinedigm
77The Painting (2013)$149-98%1-5$149$20,8354GKIDS
78The Condemned (2013)$90--1--$90$3,71814Strand Releasing
79White Elephant$70--1--$70$8,80010Strand Releasing