Grosses

'Avengers: Age of Ultron' Scores the Second Largest Debut of All-Time with $191.3M LaunchMay 04, 2015 12:46 PM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with a massive $191.27 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 8 percent below The Avengers and 10 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But its opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.42 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 33 percent on Saturday to gross $56.53 million and fell just 11 percent on Sunday to gross $50.32 million. That placed the film's opening weekend to Friday ratio at 2.27 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience.  Teenage moviegoers represented 12 percent of the film's overall audience, which represented a significant drop-off compared to The Avengers (when teens represented 21 percent of the opening weekend audience). 

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Universal's Furious 7, Lionsgate's The Age of Adaline and Sony's Paul Blart: Mall Cop 2.

After leading the box office for each of the past four weekends, Furious 7 fell to second place this weekend with $6.64 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 63 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed $331.07 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

The Age of Adaline placed in third $6.20 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds among wide releases. The Age of Adaline has grossed $23.38 million in ten days. That is on the high end of expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride. With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

Paul Blart: Mall Cop 2 claimed fourth place with $5.88 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 60 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.52 million in 17 days. The film continues to run in line with expectations and is running 13 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Jun. 7 - Sun, Jun. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Purge$34,058,360--2,536--$13,430$34,058,3601Universal
2Fast & Furious 6$19,626,885-44%3,77185$5,205$202,812,5803Universal
3Now You See Me$19,040,890-35%3,02095$6,305$60,914,9142Lionsgate / Summit
4The Internship$17,325,307--3,366--$5,147$17,325,3071Fox
5Epic$11,876,003-29%3,594-300$3,304$83,930,5593Fox
6Star Trek Into Darkness$11,425,755-32%3,152-433$3,625$199,866,1944Paramount
7After Earth$10,712,240-61%3,4010$3,150$46,103,8092Sony / Columbia
8The Hangover Part III$7,343,414-55%3,242-323$2,265$102,337,3703Warner Bros.
9Iron Man 3$5,753,661-32%2,351-544$2,447$394,283,3266Disney
10The Great Gatsby (2013)$4,222,409-35%2,160-475$1,955$136,167,5275Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$1,162,258-5%5801$2,004$18,589,7537Roadside Attractions
2Yeh Jawaani Hai Deewani$803,206-49%1610$4,989$2,855,6312Eros International
3The Croods$724,9699%414-92$1,751$181,649,00712Fox / DreamWorks Animation
4Frances Ha$545,7153%233101$2,342$2,333,2814IFC Films
5Oz: The Great and Powerful$374,964-11%322-8$1,164$233,671,83214Disney
642 (2013)$364,175-29%370-131$984$92,924,9549Warner Bros.
7Oblivion (2013)$247,475-37%298-59$830$88,473,9258Universal
8Love Is All You Need$208,63424%10130$2,066$984,8376Sony Pictures Classics
9Olympus Has Fallen$196,851118%23687$834$98,110,71212FilmDistrict
10G.I. Joe: Retaliation$181,092-35%236-50$767$121,900,11911Paramount
11What Maisie Knew$152,217-20%12221$1,248$774,3036Millenium Entertainment
12Escape From Planet Earth$107,144-45%182-86$589$56,548,35517Weinstein Company
13Pain and Gain$100,101-38%175-32$572$49,215,8397Paramount
14Evil Dead$94,073658%171131$550$54,239,85610Sony / TriStar
15The Place Beyond the Pines$72,647-14%13431$542$21,255,48111Focus
16Tyler Perry Presents Peeples$60,026-11%1309$462$9,123,8345Lionsgate
17Quartet$34,373241%11497$302$18,302,12922Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$526,41930%5221$10,123$1,460,1033Sony Pictures Classics
2The East$228,561197%4137$5,575$336,0022Fox Searchlight
3The Kings of Summer$212,873261%4440$4,838$294,4812CBS Films
4Much Ado About Nothing (2013)$171,942--5--$34,388$171,9431Roadside Attractions
5Stories We Tell$142,25724%7031$2,032$1,091,6605Roadside Attractions
6Kon-Tiki$113,057-20%751$1,507$1,076,5407Weinstein Company
7Fill the Void$78,30358%137$6,023$260,0143Sony Pictures Classics
8The Call$68,402-40%91-47$752$51,872,37813Sony / TriStar
9The Iceman$67,013-46%67-56$1,000$1,852,0746Millennium Entertainment
10Renoir$64,061-34%57-8$1,124$2,003,71111IDP / Samuel Goldwyn
11Dirty Wars$63,504--4--$15,876$63,5041IFC Films
12Hubble 3D$55,37912%212$2,637$38,640,762169Warner Bros. / IMAX
13The Big Wedding$50,538-32%92-34$549$21,373,9537Lionsgate
14Lost and Found in Armenia$49,829--9--$5,537$49,8291High Top Releasing
15The Company You Keep$43,743-33%51-22$858$4,953,24910Sony Pictures Classics
16The Sapphires$40,027-29%55-3$728$2,276,23712Weinstein Company
17Hannah Arendt$36,45617%54$7,291$104,0822Zeitgeist Films
18We Steal Secrets: The Story of WikiLeaks$36,24118%2514$1,450$128,6913Focus World
19To the Arctic 3D$35,5055%520$683$12,754,47360Warner Bros. / IMAX
20Jack the Giant Slayer$27,016-62%58-85$466$65,171,86015Warner Bros. / New Line
21Wish You Were Here (2013)$25,937--11--$2,358$25,9371eOne Films US
22Scatter My Ashes at Bergdorf's$25,148-43%29-9$867$441,7766eOne Films US
23Not Today$22,707-48%191$1,195$278,5049Freestyle Releasing
24Under the Sea 3D$16,66525%11-2$1,515$33,035,146226Warner Bros. / IMAX
25Space Station 3D$14,447-12%4-1$3,612$88,020,512582IMAX
26Scary Movie 5$14,245-19%510$279$31,433,8519Weinstein / Dimension
27Born to Be Wild 3D$12,958-10%300$432$22,760,241114Warner Bros. / IMAX
28Shadow Dancer$12,46717%64$2,078$27,2732Magnolia Pictures
29Life of Pi$11,252-49%258$450$124,929,34629Fox
30The Reluctant Fundamentalist$11,230-50%21-8$535$519,5357IFC Films
31Tiger Eyes$10,874--17--$640$10,8741Freestyle Releasing
32Violet & Daisy$9,982--17--$587$9,9821Cinedigm
33Deep Sea 3D$8,03155%62$1,339$45,590,232380Warner Bros. / IMAX
34At Any Price$7,614-67%18-27$423$345,3177Sony Pictures Classics
35Lore$7,303-46%3-1$2,434$952,65618Music Box Films
36Free the Mind$7,217112%4-1$1,804$64,1066International Film Circuit
37Deceptive Practices: The Mysteries and Mentors of Ricky Jay$6,252-33%72$893$106,7698Kino Lorber
38The English Teacher$6,0797%3-2$2,026$41,8354Cinedigm
39Hello Herman$5,985--15--$399$5,9851Freestyle Releasing
40The Prey$5,889--5--$1,178$5,8891Cohen Media Group
41You Ain't Seen Nothin' Yet$5,343--2--$2,672$5,3431Kino Lorber
42No (2013)$5,098-56%14-3$364$2,338,43017Sony Pictures Classics
43From Up on Poppy Hill$4,931-53%10-2$493$993,51013GKIDS
44No Place on Earth$4,876-52%4-1$1,219$172,62810Magnolia Pictures
45Ain't In It for My Health: A Film About Levon Helm$4,793-14%4-4$1,198$58,8708Kino Lorber
46Post Tenebras Lux$4,643818%64$774$27,3826Strand Releasing
47To the Wonder$4,622-20%12-1$385$566,0479Magnolia Pictures
48Hava Nagila (The Movie)$4,270-37%63$712$337,29615International Film Circuit
49√Čvocateur: The Morton Downey Jr. Movie$3,936--5--$787$3,9361Magnolia Pictures
50An Oversimplification of Her Beauty$3,920260%31$1,307$41,6527Variance Films
51In the House$3,304-70%8-5$413$388,0448Cohen Media Group
52Home Run$3,241-11%5-1$648$2,859,9558IDP/Samuel Goldwyn
53Nostalghia (2013 re-issue)$2,690-49%10$2,690$12,4472Kino Lorber
54Searching For Sugar Man$2,384-34%4-2$596$3,682,13746Sony Pictures Classics
55Camp (2013)$2,219--1--$2,219$319,35016Freestyle Releasing
56The History of Future Folk$2,148-63%10$2,148$8,7212Variance / FilmBuff
57The Wall$1,578-28%10$1,578$5,5042Music Box Films
58The Gatekeepers$1,498-52%4-2$375$2,407,46919Sony Pictures Classics
59Emperor$1,334-67%5-1$267$3,345,31914Roadside Attractions
60Augustine$1,332-69%2-2$666$45,6654Music Box Films
61Sound City$1,312--1--$1,312$416,62419Variance Films
62Axe Giant: The Wrath of Paul Bunyan$1,14247%31$381$2,5122Cinema Purgatorio
63Spring Breakers$1,023-91%5-35$205$14,123,77313A24
64Pieta$929-72%2-2$465$20,1994Drafthouse Films
65Venus and Serena$798-78%2-4$399$46,3375Magnolia Pictures
66Bert Stern: Original Mad Man$647--3--$216$32,86410First Run Features
67Dead Man's Burden$541-81%1-2$541$29,2156Cinedigm
68Syrup$301--1--$301$3011Magnolia Pictures
69Paradise: Love$266-52%10$266$22,2577Strand Releasing
70White Elephant$42-40%10$42$8,86311Strand Releasing
71Herman's House$14--1--$14$4,6698First Run Features