'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Weekend Actuals (Domestic) Fri, Jun. 7 - Sun, Jun. 9

Wide (1000+)

1The Purge$34,058,360--2,536--$13,430$34,058,3601Universal
2Fast & Furious 6$19,626,885-44%3,77185$5,205$202,812,5803Universal
3Now You See Me$19,040,890-35%3,02095$6,305$60,914,9142Lionsgate / Summit
4The Internship$17,325,307--3,366--$5,147$17,325,3071Fox
6Star Trek Into Darkness$11,425,755-32%3,152-433$3,625$199,866,1944Paramount
7After Earth$10,712,240-61%3,4010$3,150$46,103,8092Sony / Columbia
8The Hangover Part III$7,343,414-55%3,242-323$2,265$102,337,3703Warner Bros.
9Iron Man 3$5,753,661-32%2,351-544$2,447$394,283,3266Disney
10The Great Gatsby (2013)$4,222,409-35%2,160-475$1,955$136,167,5275Warner Bros.

Limited (100 — 999)

1Mud$1,162,258-5%5801$2,004$18,589,7537Roadside Attractions
2Yeh Jawaani Hai Deewani$803,206-49%1610$4,989$2,855,6312Eros International
3The Croods$724,9699%414-92$1,751$181,649,00712Fox / DreamWorks Animation
4Frances Ha$545,7153%233101$2,342$2,333,2814IFC Films
5Oz: The Great and Powerful$374,964-11%322-8$1,164$233,671,83214Disney
642 (2013)$364,175-29%370-131$984$92,924,9549Warner Bros.
7Oblivion (2013)$247,475-37%298-59$830$88,473,9258Universal
8Love Is All You Need$208,63424%10130$2,066$984,8376Sony Pictures Classics
9Olympus Has Fallen$196,851118%23687$834$98,110,71212FilmDistrict
10G.I. Joe: Retaliation$181,092-35%236-50$767$121,900,11911Paramount
11What Maisie Knew$152,217-20%12221$1,248$774,3036Millenium Entertainment
12Escape From Planet Earth$107,144-45%182-86$589$56,548,35517Weinstein Company
13Pain and Gain$100,101-38%175-32$572$49,215,8397Paramount
14Evil Dead$94,073658%171131$550$54,239,85610Sony / TriStar
15The Place Beyond the Pines$72,647-14%13431$542$21,255,48111Focus
16Tyler Perry Presents Peeples$60,026-11%1309$462$9,123,8345Lionsgate
17Quartet$34,373241%11497$302$18,302,12922Weinstein Company

Platform (1 — 99)

1Before Midnight$526,41930%5221$10,123$1,460,1033Sony Pictures Classics
2The East$228,561197%4137$5,575$336,0022Fox Searchlight
3The Kings of Summer$212,873261%4440$4,838$294,4812CBS Films
4Much Ado About Nothing (2013)$171,942--5--$34,388$171,9431Roadside Attractions
5Stories We Tell$142,25724%7031$2,032$1,091,6605Roadside Attractions
6Kon-Tiki$113,057-20%751$1,507$1,076,5407Weinstein Company
7Fill the Void$78,30358%137$6,023$260,0143Sony Pictures Classics
8The Call$68,402-40%91-47$752$51,872,37813Sony / TriStar
9The Iceman$67,013-46%67-56$1,000$1,852,0746Millennium Entertainment
10Renoir$64,061-34%57-8$1,124$2,003,71111IDP / Samuel Goldwyn
11Dirty Wars$63,504--4--$15,876$63,5041IFC Films
12Hubble 3D$55,37912%212$2,637$38,640,762169Warner Bros. / IMAX
13The Big Wedding$50,538-32%92-34$549$21,373,9537Lionsgate
14Lost and Found in Armenia$49,829--9--$5,537$49,8291High Top Releasing
15The Company You Keep$43,743-33%51-22$858$4,953,24910Sony Pictures Classics
16The Sapphires$40,027-29%55-3$728$2,276,23712Weinstein Company
17Hannah Arendt$36,45617%54$7,291$104,0822Zeitgeist Films
18We Steal Secrets: The Story of WikiLeaks$36,24118%2514$1,450$128,6913Focus World
19To the Arctic 3D$35,5055%520$683$12,754,47360Warner Bros. / IMAX
20Jack the Giant Slayer$27,016-62%58-85$466$65,171,86015Warner Bros. / New Line
21Wish You Were Here (2013)$25,937--11--$2,358$25,9371eOne Films US
22Scatter My Ashes at Bergdorf's$25,148-43%29-9$867$441,7766eOne Films US
23Not Today$22,707-48%191$1,195$278,5049Freestyle Releasing
24Under the Sea 3D$16,66525%11-2$1,515$33,035,146226Warner Bros. / IMAX
25Space Station 3D$14,447-12%4-1$3,612$88,020,512582IMAX
26Scary Movie 5$14,245-19%510$279$31,433,8519Weinstein / Dimension
27Born to Be Wild 3D$12,958-10%300$432$22,760,241114Warner Bros. / IMAX
28Shadow Dancer$12,46717%64$2,078$27,2732Magnolia Pictures
29Life of Pi$11,252-49%258$450$124,929,34629Fox
30The Reluctant Fundamentalist$11,230-50%21-8$535$519,5357IFC Films
31Tiger Eyes$10,874--17--$640$10,8741Freestyle Releasing
32Violet & Daisy$9,982--17--$587$9,9821Cinedigm
33Deep Sea 3D$8,03155%62$1,339$45,590,232380Warner Bros. / IMAX
34At Any Price$7,614-67%18-27$423$345,3177Sony Pictures Classics
35Lore$7,303-46%3-1$2,434$952,65618Music Box Films
36Free the Mind$7,217112%4-1$1,804$64,1066International Film Circuit
37Deceptive Practices: The Mysteries and Mentors of Ricky Jay$6,252-33%72$893$106,7698Kino Lorber
38The English Teacher$6,0797%3-2$2,026$41,8354Cinedigm
39Hello Herman$5,985--15--$399$5,9851Freestyle Releasing
40The Prey$5,889--5--$1,178$5,8891Cohen Media Group
41You Ain't Seen Nothin' Yet$5,343--2--$2,672$5,3431Kino Lorber
42No (2013)$5,098-56%14-3$364$2,338,43017Sony Pictures Classics
43From Up on Poppy Hill$4,931-53%10-2$493$993,51013GKIDS
44No Place on Earth$4,876-52%4-1$1,219$172,62810Magnolia Pictures
45Ain't In It for My Health: A Film About Levon Helm$4,793-14%4-4$1,198$58,8708Kino Lorber
46Post Tenebras Lux$4,643818%64$774$27,3826Strand Releasing
47To the Wonder$4,622-20%12-1$385$566,0479Magnolia Pictures
48Hava Nagila (The Movie)$4,270-37%63$712$337,29615International Film Circuit
49Évocateur: The Morton Downey Jr. Movie$3,936--5--$787$3,9361Magnolia Pictures
50An Oversimplification of Her Beauty$3,920260%31$1,307$41,6527Variance Films
51In the House$3,304-70%8-5$413$388,0448Cohen Media Group
52Home Run$3,241-11%5-1$648$2,859,9558IDP/Samuel Goldwyn
53Nostalghia (2013 re-issue)$2,690-49%10$2,690$12,4472Kino Lorber
54Searching For Sugar Man$2,384-34%4-2$596$3,682,13746Sony Pictures Classics
55Camp (2013)$2,219--1--$2,219$319,35016Freestyle Releasing
56The History of Future Folk$2,148-63%10$2,148$8,7212Variance / FilmBuff
57The Wall$1,578-28%10$1,578$5,5042Music Box Films
58The Gatekeepers$1,498-52%4-2$375$2,407,46919Sony Pictures Classics
59Emperor$1,334-67%5-1$267$3,345,31914Roadside Attractions
60Augustine$1,332-69%2-2$666$45,6654Music Box Films
61Sound City$1,312--1--$1,312$416,62419Variance Films
62Axe Giant: The Wrath of Paul Bunyan$1,14247%31$381$2,5122Cinema Purgatorio
63Spring Breakers$1,023-91%5-35$205$14,123,77313A24
64Pieta$929-72%2-2$465$20,1994Drafthouse Films
65Venus and Serena$798-78%2-4$399$46,3375Magnolia Pictures
66Bert Stern: Original Mad Man$647--3--$216$32,86410First Run Features
67Dead Man's Burden$541-81%1-2$541$29,2156Cinedigm
68Syrup$301--1--$301$3011Magnolia Pictures
69Paradise: Love$266-52%10$266$22,2577Strand Releasing
70White Elephant$42-40%10$42$8,86311Strand Releasing
71Herman's House$14--1--$14$4,6698First Run Features