Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Jun. 28 - Sun, Jun. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Monsters University$45,607,745-45%4,0040$11,391$170,433,1932Disney
2The Heat$39,115,043--3,181--$12,296$39,115,0431Fox
3World War Z$29,774,625-55%3,6070$8,255$123,696,9192Paramount
4White House Down$24,852,258--3,222--$7,713$24,852,2581Sony / Columbia
5Man of Steel$20,737,490-50%4,131-76$5,020$248,577,5963Warner Bros.
6This Is The End$8,700,827-35%2,710-345$3,211$74,681,8363Sony / Columbia
7Now You See Me$5,612,267-29%2,564-259$2,189$104,792,8585Lionsgate / Summit
8Fast & Furious 6$2,448,995-50%1,550-867$1,580$233,351,7656Universal
9Star Trek Into Darkness$2,130,203-33%1,035-530$2,058$220,591,0707Paramount
10The Internship$1,431,710-58%1,008-908$1,420$41,711,7964Fox
11The Purge$1,228,595-66%1,122-1079$1,095$62,791,3154Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Iron Man 3$1,361,149-38%540-384$2,521$405,393,2059Disney
2The Bling Ring$837,045-58%630-20$1,329$4,350,3503A24
3Epic$820,608-54%774-1220$1,060$103,010,1336Fox
4Before Midnight$635,468-29%290-151$2,191$5,712,7596Sony Pictures Classics
5Much Ado About Nothing (2013)$575,818-24%22216$2,594$2,607,6594Roadside Attractions
6The Croods$467,171-7%307-17$1,522$184,419,44115Fox / DreamWorks Animation
7The Great Gatsby (2013)$387,391-36%255-107$1,519$142,376,0678Warner Bros.
8The Hangover Part III$346,906-52%277-253$1,252$110,707,3356Warner Bros.
9After Earth$323,297-66%331-835$977$58,247,3675Sony / Columbia
10The East$255,504-30%185-10$1,381$1,640,5685Fox Searchlight
11Mud$205,229-34%168-45$1,222$20,570,15410Roadside Attractions
12Raanjhanaa$193,572-53%1020$1,898$756,2332Eros International
1342 (2013)$185,330-28%252-73$735$94,565,75812Warner Bros.
14The Big Wedding$129,68178%101-40$1,284$21,805,33410Lionsgate
15Olympus Has Fallen$102,368-19%165-12$620$98,770,22015FilmDistrict
16Oz: The Great and Powerful$102,214-45%187-46$547$234,770,99617Disney
17Scary Movie 5$88,3366%122-12$724$31,814,07112Weinstein / Dimension
18G.I. Joe: Retaliation$71,983-21%118-21$610$122,400,46614Paramount
19Yeh Jawaani Hai Deewani$54,501-59%1610$339$3,745,2435Eros International
20Escape From Planet Earth$30,425-30%101-37$301$56,852,48420Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
120 Feet from Stardom$232,313260%4438$5,280$415,1923RADiUS-TWC
2Fill the Void$183,237-2%6115$3,004$911,4126Sony Pictures Classics
3Ghanchakkar$143,616--89--$1,614$143,6161UTV Motion Pictures
4The Attack$136,474398%3633$3,791$178,8542Cohen Media Group
5Frances Ha$115,160-34%90-48$1,280$3,437,2687IFC Films
6I'm So Excited$97,328--5--$19,466$97,3281Sony Pictures Classics
7Unfinished Song$92,256259%1917$4,856$131,8232Weinstein Company
8The Kings of Summer$84,548-35%48-17$1,761$925,1785CBS Films
9Hubble 3D$73,68314%150$4,912$39,082,561172Warner Bros. / IMAX
10Copperhead$55,625--59--$943$55,6251Brainstorm Media
11Love Is All You Need$51,129-19%42-2$1,217$1,372,3989Sony Pictures Classics
12A Hijacking$45,36315%158$3,024$105,5432Magnolia Pictures
13Dirty Wars$44,754-1%3111$1,444$275,2244IFC Films
14To the Arctic 3D$39,07458%520$751$12,928,01863Warner Bros. / IMAX
15A Band Called Death$34,839--15--$2,323$34,8391Drafthouse Films
16Renoir$29,15547%20-3$1,458$2,155,96314IDP / Samuel Goldwyn
17Stories We Tell$28,203-33%23-10$1,226$1,385,3448Roadside Attractions
18Kon-Tiki$27,995-40%34-19$823$1,362,63410Weinstein Company
19Hannah Arendt$21,85113%92$2,428$229,3095Zeitgeist Films
20Under the Sea 3D$21,63432%8-2$2,704$33,135,419229Warner Bros. / IMAX
21Born to Be Wild 3D$20,6119%300$687$22,896,869117Warner Bros. / IMAX
22Redemption (2013)$19,977--19--$1,051$19,9771Roadside Attractions
23What Maisie Knew$18,135-43%18-15$1,008$995,8819Millenium Entertainment
24The Company You Keep$17,764-47%41-24$433$5,077,74113Sony Pictures Classics
25SOMM$17,367-38%94$1,930$153,6202IDP / Samuel Goldwyn
26Space Station 3D$16,829-2%3-4$5,610$88,151,618585IMAX
27Byzantium$16,643--6--$2,774$16,6431IFC Films
28The Sapphires$14,998-22%18-11$833$2,393,08215Weinstein Company
29Not Today$11,963270%52$2,393$309,55012Freestyle Releasing
30Ain't In It for My Health: A Film About Levon Helm$11,041676%95$1,227$87,97211Kino Lorber
31Pain and Gain$10,784-56%26-24$415$49,359,97310Paramount
32Lost and Found in Armenia$6,698-12%21$3,349$117,1914High Top Releasing
33Maniac$5,7854%109$579$12,8432IFC Midnight
34Hava Nagila (The Movie)$4,734-5%70$676$352,99318International Film Circuit
35Un Flic (2013 re-issue)$4,690--1--$4,690$32,35811Rialto Pictures
36Deceptive Practices: The Mysteries and Mentors of Ricky Jay$4,539433%20$2,270$117,35811Kino Lorber
37Scatter My Ashes at Bergdorf's$4,412-31%6-2$735$497,8829eOne Films US
38Shadow Dancer$4,239-51%4-6$1,060$87,6745Magnolia Pictures
39Deep Sea 3D$4,161-30%2-4$2,081$45,633,127383Warner Bros. / IMAX
40An Oversimplification of Her Beauty$4,007-6%2-1$2,004$57,92110Variance Films
41At Any Price$3,87676%50$775$361,41810Sony Pictures Classics
42The Iceman$3,863-44%5-7$773$1,930,2829Millennium Entertainment
43Life of Pi$3,4472%10-6$345$124,975,03032Fox
44100 Bloody Acres$3,419--13--$263$3,4191Doppelgänger Releasing
45Free the Mind$3,334595%31$1,111$74,7659International Film Circuit
46The English Teacher$2,698-41%10$2,698$60,1667Cinedigm
47Augustine$2,367-69%4-5$592$62,7617Music Box Films
48Berberian Sound Studio$2,320-61%10-1$232$24,3163IFC Midnight
49Downloaded$1,785-29%20$893$4,7652Abramorama
50The Silence$1,744133%21$872$94,24417Music Box Films
51Pandora's Promise$1,454-60%3-2$485$43,7323Abramorama
52Fukrey$1,438-88%570$25$124,2213Eros International
53Detention of the Dead$1,332--2--$666$1,3321Anchor Bay Films
54Lore$1,146-40%10$1,146$968,87921Music Box Films
55√Čvocateur: The Morton Downey Jr. Movie$1,144-57%3-1$381$11,3894Magnolia Pictures
56Made in Cleveland$1,076-68%3-2$359$9,8742Striped Entertainment
57Bidder 70$1,000--4--$250$4,8097First Run Features
58To the Wonder$940-57%4-1$235$583,98412Magnolia Pictures
59The Wall$843-10%1-1$843$17,0435Music Box Films
60No Place on Earth$780-75%2-1$390$190,39113Magnolia Pictures
61In the Fog$676-63%1-1$676$7,4713Strand Releasing
62Searching For Sugar Man$446-35%1-1$446$3,688,45849Sony Pictures Classics
63The Stroller Strategy$265--1--$265$3,2553Rialto Premieres
64Assaulted: Civil Rights Under Fire$149-97%1-16$149$6,7812High Top Releasing