Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Aug. 2 - Sun, Aug. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
12 Guns$27,059,130--3,025--$8,945$27,059,1301Universal
2The Wolverine$21,324,890-60%3,9240$5,434$94,638,7402Fox
3The Smurfs 2$17,548,389--3,866--$4,539$27,109,2601Sony / Columbia
4The Conjuring$13,027,154-41%3,11593$4,182$107,956,9073Warner Bros. / New Line
5Despicable Me 2$10,134,120-38%3,207-269$3,160$326,411,5855Universal
6Grown Ups 2$7,945,069-32%3,075-183$2,584$116,195,2754Sony / Columbia
7Turbo$6,228,816-55%2,985-824$2,087$69,307,4593Fox / DreamWorks Animation
8Red 2$5,556,294-40%2,755-261$2,017$45,059,4333Lionsgate / Summit
9The Heat$4,623,895-33%2,074-310$2,229$149,464,9576Fox
10Pacific Rim$4,490,326-42%1,803-799$2,490$92,881,0444Warner Bros.
11The Way, Way Back$2,730,326-21%1,001115$2,728$13,552,6535Fox Searchlight
12Fruitvale Station$2,600,552-43%1,08622$2,395$10,852,4564Weinstein Company
13R.I.P.D.$2,409,855-60%1,703-1147$1,415$30,482,0953Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1World War Z$1,808,231-35%912-528$1,983$195,882,1937Paramount
2Monsters University$1,403,547-51%879-591$1,597$258,565,2387Disney
3The Lone Ranger$660,645-61%553-714$1,195$86,765,3525Disney
4The To Do List$632,101-60%585-6$1,081$3,094,9652CBS Films
5White House Down$511,217-44%353-323$1,448$71,589,1706Sony / Columbia
6Star Trek Into Darkness$478,35391%300120$1,595$226,222,38012Paramount
7Man of Steel$466,574-38%304-197$1,535$287,681,3978Warner Bros.
8This Is The End$319,393-37%168-102$1,901$96,219,8158Sony / Columbia
9Now You See Me$307,8697%206-9$1,495$115,476,00510Lionsgate / Summit
1020 Feet from Stardom$297,406-20%135-12$2,203$3,493,7358RADiUS-TWC
11Kevin Hart: Let Me Explain$248,103-66%214-284$1,159$32,009,5465Lionsgate / Summit
12Iron Man 3$239,573105%376252$637$407,676,35914Disney
13Fast & Furious 6$228,860-26%230-37$995$238,019,99011Universal
14Epic$226,256-28%255-34$887$106,648,83311Fox
15The Great Gatsby (2013)$178,714-33%228-43$784$144,512,21513Warner Bros.
16The Internship$174,154-14%172-25$1,013$44,221,6669Fox
17Before Midnight$160,24242%226148$709$7,814,79211Sony Pictures Classics
18The Croods$140,922-21%162-32$870$186,651,13320Fox / DreamWorks Animation
19After Earth$124,930-25%146-21$856$60,273,47010Sony / Columbia
20The Purge$89,745-24%132-25$680$64,423,6509Universal
21The Hangover Part III$81,47622%103-44$791$112,142,86011Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$1,858,696204%5044$37,174$2,845,1152Sony Pictures Classics
2Blackfish$268,09555%5534$4,874$666,0523Magnolia Pictures
3The Spectacular Now$197,415--4--$49,354$197,4151A24
4I'm So Excited$124,487-13%9923$1,257$1,101,7456Sony Pictures Classics
5Still Mine$95,3671%417$2,326$808,9114IDP / Samuel Goldwyn
6The Attack$93,577-12%440$2,127$1,204,5107Cohen Media Group
7Unfinished Song$85,395-25%68-14$1,256$1,406,7027Weinstein Company
8Hubble 3D$84,4223%13-3$6,494$39,949,935177Warner Bros. / IMAX
9Bhaag Milkha Bhaag$79,952-46%42-18$1,904$1,572,6904Reliance Entertainment
10The Hunt$75,444-29%477$1,605$383,8114Magnolia Pictures
11Mud$60,814-22%62-11$981$21,472,04715Roadside Attractions
12Much Ado About Nothing (2013)$54,224-27%58-19$935$4,099,0659Roadside Attractions
13The Act of Killing$50,24021%1714$2,955$159,6213Drafthouse Films
14Only God Forgives$48,891-58%45-36$1,086$697,2423RADiUS-TWC
15Girl Most Likely$38,442-80%36-191$1,068$1,346,6033Roadside Attractions
16Hannah Arendt$36,48747%150$2,432$487,87110Zeitgeist Films
17Space Station 3D$32,986-5%20$16,493$88,707,092590IMAX
18Fill the Void$27,472-33%33-9$832$1,696,24511Sony Pictures Classics
19To the Arctic 3D$24,0579%12-2$2,005$13,331,66068Warner Bros. / IMAX
20Frances Ha$23,358-27%22-1$1,062$3,974,39212IFC Films
21The Bling Ring$22,993-54%395$590$5,773,3538A24
22Europa Report$22,243--3--$7,414$22,2431Magnolia / Magnet
23Crystal Fairy$19,394-29%201$970$147,3704IFC Films
24Under the Sea 3D$17,398-23%6-3$2,900$33,386,942234Warner Bros. / IMAX
25When Comedy Went to School$17,001--5--$3,400$26,4991International Film Circuit
26Born to Be Wild 3D$15,146-14%13-5$1,165$22,816,604122Warner Bros. / IMAX
27The East$13,395-35%13-7$1,030$2,268,29610Fox Searchlight
28The Canyons$13,351--1--$13,351$13,3511IFC Films
29Stories We Tell$13,029176%173$766$1,555,44913Roadside Attractions
30Deep Sea 3D$12,877-48%101$1,288$45,772,334388Warner Bros. / IMAX
31Love Is All You Need$12,24261%134$942$1,572,80214Sony Pictures Classics
32Computer Chess$11,901-36%6-2$1,984$66,4023Kino Lorber
33Drug War$10,01969%43$2,505$19,6472Variance Films / Well Go USA
34Terms and Conditions May Apply$9,457475%64$1,576$26,3954Variance Films
35Kon-Tiki$8,783-36%9-5$976$1,511,79815Weinstein Company
36Pain and Gain$8,756-41%20-15$438$49,786,46215Paramount
37Museum Hours$8,347-46%6-1$1,391$205,5746Cinema Guild
38Rising From Ashes$7,298--3--$2,433$7,2981First Run Features
39A Hijacking$6,488-64%7-12$927$368,5017Magnolia Pictures
40Smash & Grab: The Story of the Pink Panthers$4,794--1--$4,794$7,5001Doppelgänger Releasing
41Copperhead$3,97243%20$1,986$167,2966Brainstorm Media
42Bajatey Raho$3,868-90%440$88$54,2072Eros International
43The Rooftop$3,723-70%5-1$745$85,7553Well Go USA
44Tiny Times$3,575-71%30$1,192$21,4402China Lion Film
45Dirty Wars$3,156-54%8-5$395$365,6049IFC Films
46Big Star: Nothing Can Hurt Me$2,874-58%6-2$479$90,5165Magnolia Pictures
47Pandora's Promise$2,68732%1-1$2,687$66,6438Abramorama
48More Than Honey$2,395-14%20$1,198$59,0718Kino Lorber
49Free the Mind$2,375-22%2-1$1,188$93,27014International Film Circuit
50Deceptive Practices: The Mysteries and Mentors of Ricky Jay$2,188-59%2-2$1,094$146,55016Kino Lorber
51The Wall$1,41978%21$710$24,01910Music Box Films
52Downloaded$1,316--1--$1,316$6,7227Abramorama
53Augustine$1,28819%1-1$1,288$100,14412Music Box Films
54Byzantium$1,138-65%61$190$84,2936IFC Films
55Storm Surfers 3D$728-91%1-3$728$111,28315XLrator Media
56A Band Called Death$710-69%3-3$237$113,7636Drafthouse Films
57No Place on Earth$577-72%2-1$289$199,65918Magnolia Pictures
58Stuck in Love$387-75%10$387$73,2015Millennium Entertainment
59√Čvocateur: The Morton Downey Jr. Movie$280-35%10$280$15,5659Magnolia Pictures
60Searching For Sugar Man$256-28%1-1$256$3,692,86654Sony Pictures Classics
61Far Out Isn't Far Enough: The Tomi Ungerer Story$145--2--$73$27,0168First Run Features