Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Weekend Actuals (Domestic) Fri, Aug. 30 - Sun, Sep. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1One Direction: This Is Us$15,815,497--2,735--$5,783$15,815,4971Sony / TriStar
2Lee Daniels' The Butler$14,878,286-10%3,330220$4,468$74,143,3923Weinstein Company
3We're the Millers$12,715,243-3%3,4450$3,691$109,667,1614Warner Bros. / New Line
4Planes$7,751,705-10%3,259-119$2,379$70,839,3754Disney
5Elysium$6,438,868-7%2,539-374$2,536$78,542,5974Sony / TriStar
6The Mortal Instruments: City of Bones$5,475,416-41%3,1180$1,756$22,929,6002Sony / Screen Gems
7The World's End$5,036,312-43%1,5532$3,243$16,845,5462Focus
8Getaway$4,503,892--2,130--$2,115$4,503,8921Warner Bros.
9Percy Jackson: Sea of Monsters$4,481,327-15%2,393-337$1,873$55,021,3464Fox
10You're Next$4,091,822-42%2,4370$1,679$13,431,5302Lionsgate
11Blue Jasmine$3,986,5680%1,179-104$3,381$20,453,0366Sony Pictures Classics
12Despicable Me 2$2,760,4606%1,284-118$2,150$354,699,2509Universal
132 Guns$2,638,570-21%1,411-430$1,870$69,348,4755Universal
14Kick-Ass 2$1,950,525-55%1,646-1299$1,185$26,479,5703Universal
15The Smurfs 2$1,948,376-30%1,366-486$1,426$66,102,6125Sony / Columbia
16Monsters University$1,566,639301%1,8891646$829$263,568,95311Disney
17World War Z$1,262,720301%1,2471008$1,013$200,286,55111Paramount
18Jobs$1,203,026-58%1,302-1079$924$14,467,3463Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$7,846,426--348--$22,547$7,846,4261Lionsgate / Pantelion
2The Grandmaster$2,477,7921768%749742$3,308$2,673,8362Weinstein Company
3Closed Circuit$2,464,931--870--$2,833$2,976,7771Focus
4The Wolverine$1,713,346-31%988-461$1,734$127,822,2286Fox
5The Conjuring$1,423,322-31%903-452$1,576$133,896,2327Warner Bros. / New Line
6The Spectacular Now$1,127,17182%385231$2,928$3,469,4505A24
7Grown Ups 2$795,748-12%471-149$1,689$130,188,4478Sony / Columbia
8Pacific Rim$789,39696%401141$1,969$100,166,4478Warner Bros.
9Star Trek Into Darkness$784,350637%958814$819$228,225,16016Paramount
10Turbo$755,40117%438-32$1,725$79,802,8847Fox / DreamWorks Animation
11The Way, Way Back$744,07483%654352$1,138$19,564,6479Fox Searchlight
12The Heat$679,84925%393-16$1,730$157,305,50610Fox
13The Lone Ranger$403,991115%254113$1,591$88,470,8949Disney
14Now You See Me$383,47014%239-7$1,604$116,981,31514Lionsgate / Summit
15Red 2$367,0146%261-128$1,406$52,113,1107Lionsgate / Summit
16Man of Steel$290,194-18%284-19$1,022$290,650,27612Warner Bros.
17White House Down$243,087-9%206-23$1,180$72,772,84910Sony / Columbia
18R.I.P.D.$228,96011%1812$1,265$33,032,0557Universal
19Fruitvale Station$192,492-30%294-98$655$15,525,6648Weinstein Company
20Iron Man 3$190,470-12%160-13$1,190$408,834,39318Disney
21Paranoia$174,338-87%392-2067$445$7,035,8023Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Satyagraha$412,148--83--$4,966$412,1481UTV Motion Pictures
2In a World...$332,59217%9116$3,655$1,196,0624Roadside Attractions
3Chennai Express$231,990-40%93-51$2,495$5,066,7854UTV Motion Pictures
4Austenland$190,77671%5230$3,669$420,1433Sony Pictures Classics
5This Is The End$102,642125%34-4$3,019$96,907,99612Sony / Columbia
6Fast & Furious 6$92,33576%59-39$1,565$238,664,22515Universal
7Short Term 12$91,96964%1612$5,748$168,4322Cinedigm
8Blackfish$91,556-32%82-17$1,117$1,811,0647Magnolia Pictures
920 Feet from Stardom$83,009-3%58-12$1,431$4,376,72012RADiUS-TWC
10Hubble 3D$68,43716%11-2$6,222$40,550,566181Warner Bros. / IMAX
11Ain't Them Bodies Saints$66,0821%4113$1,612$207,0363IFC Films
12The Attack$57,56295%170$3,386$1,580,78711Cohen Media Group
13The Croods$47,65619%45-24$1,059$187,116,89824Fox / DreamWorks Animation
14Epic$47,656-38%80-35$596$107,431,68315Fox
15Drinking Buddies$45,439133%1210$3,787$74,4862Magnolia Pictures
16Passion$33,545--14--$2,396$33,5451eOne Films US
17You Will Be My Son$28,35049%60$4,725$83,1893Cohen Media Group
18Afternoon Delight$27,352--2--$13,676$27,3521The Film Arcade
19Cutie and the Boxer$23,518-18%120$1,960$101,3343RADiUS-TWC
20Museum Hours$21,7340%143$1,552$357,80710Cinema Guild
21Therese (2013)$20,7984%82$2,600$52,1522MPI Pictures
22Space Station 3D$18,265-17%32$6,088$88,927,248594IMAX
23Born to Be Wild 3D$17,73275%9-2$1,970$22,939,445126Warner Bros. / IMAX
24Under the Sea 3D$17,67311%71$2,525$33,570,396238Warner Bros. / IMAX
25To the Arctic 3D$16,52145%132$1,271$13,494,91972Warner Bros. / IMAX
26When Comedy Went to School$16,12111%12-1$1,343$131,1645International Film Circuit
27Before Midnight$16,036-13%18-31$891$8,046,45015Sony Pictures Classics
28Una Noche$15,671-9%52$3,134$42,9402IFC Films
29Prince Avalanche$15,306-8%235$665$143,3264Magnolia Pictures
30Still Mine$15,00171%151$1,000$1,011,9718IDP / Samuel Goldwyn
31The Internship$14,129-45%20-27$706$44,641,14313Fox
32The Artist and the Model$13,454387%96$1,495$93,0605Cohen Media Group
33Deep Sea 3D$11,97067%90$1,330$45,849,344392Warner Bros. / IMAX
34The Hunt$11,005-51%11-19$1,000$565,0458Magnolia Pictures
35The Act of Killing$9,732-24%150$649$375,8767Drafthouse Films
36Hannah Arendt$9,441-51%8-6$1,180$633,14214Zeitgeist Films
37I Declare War$8,634--14--$617$8,6341Drafthouse Films
38Frances Ha$8,05426%4-4$2,014$4,051,55616IFC Films
39Drug War$8,015-21%7-4$1,145$108,5346Variance Films / Well Go USA
40I'm So Excited$7,939-39%11-11$722$1,325,27710Sony Pictures Classics
41The Servant (2013 re-issue)$7,270112%21$3,635$31,2896Rialto Pictures
42Unfinished Song$6,323-64%17-10$372$1,628,20911Weinstein Company
43Our Nixon$6,090--3--$2,030$6,0901Cinedigm
44The Patience Stone$5,233-16%51$1,047$64,8953Sony Pictures Classics
45Free the Mind$4,5869%40$1,147$114,97218International Film Circuit
46Love Is All You Need$4,422166%30$1,474$1,613,40418Sony Pictures Classics
47Lovelace$4,2741%5-1$855$352,7554RADiUS-TWC
48A Hijacking$3,448-17%5-1$690$400,88911Magnolia Pictures
49Much Ado About Nothing (2013)$3,216-75%13-14$247$4,265,42213Roadside Attractions
50Fill the Void$3,07929%7-3$440$1,760,27415Sony Pictures Classics
51Savannah$2,883-82%5-9$577$24,5332Ketchup Entertainment
52Crystal Fairy$2,718-3%9-4$302$186,9588IFC Films
53Only God Forgives$2,6841%30$895$775,8497RADiUS-TWC
54Far Out Isn't Far Enough: The Tomi Ungerer Story$2,321--2--$1,161$29,47712First Run Features
55Underdogs (2013)$2,304-57%1-1$2,304$32,9123Freestyle Releasing
56Mud$2,142-73%6-10$357$21,587,40419Roadside Attractions
57The Trials of Muhammad Ali$1,984-33%10$1,984$7,1042Kino Lorber
58I Give It a Year$1,890-40%40$473$23,6344Magnolia Pictures
59The Bling Ring$1,871-26%6-1$312$5,836,64812A24
60Inch'Allah$1,6612%20$831$460,3843eOne Films US
61American Made Movie$1,613--2--$807$35,8211Variance Films
62The Silence$1,611--1--$1,611$96,86226Music Box Films
63The Last Flight of the Champion$1,493--15--$100$1,4931High Top Releasing
64Europa Report$1,429-83%3-7$476$114,3595Magnolia / Magnet
65Approaching Midnight$1,119--6--$187$1,1191Monterey Media
66Stories We Tell$946-73%4-2$237$1,585,83617Roadside Attractions
67Paradise: Faith$896-59%2-1$448$4,4162Strand Releasing
68An Oversimplification of Her Beauty$714--1--$714$67,85819Variance Films
69Computer Chess$552-73%1-1$552$92,6137Kino Lorber
70Smash & Grab: The Story of the Pink Panthers$527-75%2-1$264$18,6585Doppelgänger Releasing
71Girl Most Likely$524-44%10$524$1,377,5397Roadside Attractions
72A Band Called Death$499-44%21$250$123,74410Drafthouse Films
73100 Bloody Acres$262--1--$262$6,23410Doppelgänger Releasing
74More Than Honey$228-23%10$228$68,08112Kino Lorber
75Évocateur: The Morton Downey Jr. Movie$170-73%1-4$170$19,23213Magnolia Pictures
76Big Star: Nothing Can Hurt Me$31-96%1-2$31$101,5579Magnolia Pictures