Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Sep. 27 - Sun, Sep. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$34,017,930--4,001--$8,502$34,017,9301Sony / Columbia
2Prisoners$10,865,262-48%3,29030$3,303$38,549,1942Warner Bros.
3Rush (2013)$10,014,9205247%2,2972292$4,360$10,275,8292Universal
4Baggage Claim$9,031,102--2,027--$4,455$9,031,1021Fox Searchlight
5Don Jon$8,677,009--2,422--$3,583$8,677,0091Relativity Media
6Insidious: Chapter 2$6,552,114-53%3,120-35$2,100$69,349,5093FilmDistrict
7The Family (2013)$3,732,432-47%2,894-197$1,290$31,754,6023Relativity Media
8We're the Millers$2,807,479-38%2,405-598$1,167$142,360,9318Warner Bros. / New Line
9Lee Daniels' The Butler$2,401,793-43%2,062-869$1,165$110,265,8627Weinstein Company
10Battle of the Year$2,023,792-56%2,0080$1,008$7,492,0842Sony / Screen Gems
11Riddick$1,607,145-56%1,826-1196$880$40,056,7104Universal
12Percy Jackson: Sea of Monsters$801,522-55%1,007-466$796$65,380,2738Fox
13Planes$759,290-72%1,426-1020$532$87,681,4498Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$3,465,408-36%948-30$3,655$38,652,8965Lionsgate / Pantelion
2Enough Said$2,098,902802%227223$9,246$2,466,3812Fox Searchlight
3Metallica Through The Never$1,576,561--305--$5,169$1,576,5611Picturehouse
4Despicable Me 2$792,895-42%748-256$1,060$361,774,71513Universal
5Blue Jasmine$624,245-49%528-319$1,182$30,662,23210Sony Pictures Classics
6The Wizard of Oz 3D$557,233-82%305-13$1,827$5,081,0492Warner Bros.
7Grown Ups 2$551,295120%390132$1,414$131,964,54012Sony / Columbia
8Elysium$501,998-66%562-830$893$91,851,0608Sony / TriStar
92 Guns$286,145-56%403-349$710$75,002,5559Universal
10The Wolverine$269,477-41%329-133$819$131,304,65010Fox
11The Smurfs 2$250,441-53%353-243$709$69,915,4189Sony / Columbia
12Turbo$250,026-39%282-51$887$81,963,43811Fox / DreamWorks Animation
13The Conjuring$201,292-52%338-223$596$136,972,05511Warner Bros. / New Line
14The World's End$191,973-73%281-552$683$25,694,5456Focus
15The Mortal Instruments: City of Bones$190,982-71%329-718$580$31,046,2016Sony / Screen Gems
16The Heat$183,109-33%251-59$730$158,948,63614Fox
17Thanks for Sharing$159,812-70%251-18$637$898,4032Roadside Attractions
18Monsters University$158,367-48%178-136$890$266,068,49215Disney
19One Direction: This Is Us$141,289-88%228-1478$620$28,818,9675Sony / TriStar
20This Is The End$122,431-62%205-322$597$101,362,89416Sony / Columbia
21The Spectacular Now$115,175-70%142-429$811$6,656,9549A24
22In a World...$112,729-52%121-23$932$2,597,3868Roadside Attractions
23Pacific Rim$112,099-36%140-62$801$101,624,60212Warner Bros.
24The Grandmaster$105,090-56%143-330$735$6,505,6166Weinstein Company
25Austenland$95,890-59%107-127$896$1,732,5247Sony Pictures Classics
26The Way, Way Back$90,652-58%158-166$574$21,324,65613Fox Searchlight
27World War Z$88,130-53%160-43$551$202,278,85815Paramount
28Salinger$64,581-65%134-4$482$504,5734Weinstein Company
29Red 2$64,410-34%110-68$586$52,869,28711Lionsgate / Summit
30You're Next$30,750-84%112-420$275$18,409,9646Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Generation Iron$150,000-39%8429$1,786$407,0002The Vladar Company
2Inequality for All$140,888--28--$5,032$140,8881RADiUS-TWC
3Alone Yet Not Alone$125,775--11--$11,434$125,7751Enthuse Entertainment
4Wadjda$73,70311%167$4,606$308,3393Sony Pictures Classics
5Phata Poster Nikla Hero$73,688-72%940$784$390,2072Eros International
6The Lone Ranger$60,725-36%89-49$682$89,237,14813Disney
7Short Term 12$58,391-55%55-20$1,062$811,5966Cinedigm
8On the Job$56,098--29--$1,934$56,0981Well Go USA
9Young Detective Dee: Rise of the Sea Dragon$32,795--35--$937$32,7951AMC Entertainment
10Haute Cuisine$32,202109%1411$2,300$55,3052Weinstein Company
11Hubble 3D$29,980-25%151$1,999$40,803,709185Warner Bros. / IMAX
12Jobs$27,384-70%84-68$326$16,117,4437Open Road
13Getaway$25,111-87%74-441$339$10,494,4945Warner Bros.
14Fruitvale Station$24,272-44%42-61$578$16,011,61012Weinstein Company
1520 Feet from Stardom$21,745--30--$725$4,651,65916RADiUS-TWC
16Wedding Palace$19,908--6--$3,318$19,9081GoGoGo Entertainment
17Blue Caprice$19,85959%2516$794$56,6743IFC Films
18Paranoia$19,152-69%66-22$290$7,376,0277Relativity Media
19Grand Masti$18,706-74%640$292$404,7893Eros International
20Space Station 3D$18,54634%52$3,709$89,054,813598IMAX
21The Ultimate Life$17,020-82%47-137$362$1,311,2354High Top Releasing
22Good Ol' Freda$15,245-18%176$897$80,6414Magnolia Pictures
23Museum Hours$14,642-54%16-3$915$491,31114Cinema Guild
24Muscle Shoals$13,901--1--$13,901$13,9011Magnolia Pictures
25We Are What We Are (2013)$13,727--2--$6,864$13,7271eOne Films US
26Blackfish$13,4003%22-6$609$2,043,69111Magnolia Pictures
27Populaire$12,985-53%244$541$130,0884Weinstein Company
28You Will Be My Son$12,066-59%17-4$710$187,1317Cohen Media Group
29GMO OMG$12,031--9--$1,337$41,9023Submarine Deluxe
30The Citizen$11,654--3--$3,885$12,6014Monterey Media
31Still Mine$10,694-32%16-3$668$1,127,45812IDP / Samuel Goldwyn
32Drinking Buddies$9,880-73%22-11$449$320,0516Magnolia Pictures
33Born to Be Wild 3D$9,66712%90$1,074$22,983,103130Warner Bros. / IMAX
34To the Arctic 3D$9,574-4%10-1$957$13,554,04576Warner Bros. / IMAX
35Unfinished Song$9,565-24%19-4$503$1,697,29415Weinstein Company
36Under the Sea 3D$9,29348%7-1$1,328$33,619,887242Warner Bros. / IMAX
37Chennai Express$8,388-62%9-11$932$5,306,7298UTV Motion Pictures
38Ip Man: The Final Fight$7,165-54%6-8$1,194$29,4692Well Go USA
39The Trials of Muhammad Ali$6,734838%98$748$19,0416Kino Lorber
40Jewtopia$6,628-75%8-8$829$42,2932Le Petit Canyon Productions
41Ain't Them Bodies Saints$6,581-61%21-22$313$387,6067IFC Films
42The Hunt$6,475112%113$589$610,96812Magnolia Pictures
43The Attack$6,375-61%9-6$708$1,714,71015Cohen Media Group
44My Lucky Star$5,988-87%7-16$855$61,2562China Lion Film
45The Wicker Man: The Final Cut$5,493--1--$5,493$5,4931Rialto Pictures
46C.O.G.$5,438-83%9-11$604$49,6912Screen Media / Focus World
47The Short Game$5,326-81%8-12$666$38,8562Phase 4 Films / Samuel Goldwyn
48Zaytoun$5,01822%53$1,004$11,6352Strand Releasing
49Much Ado About Nothing (2013)$4,460-59%8-10$558$4,319,24317Roadside Attractions
50Mademoiselle C$4,423-57%3-4$1,474$44,7963Cohen Media Group
51Antoine and Antoinette (2013 re-issue)$4,147--1--$4,147$5,6741Rialto Pictures
52Computer Chess$4,0901014%31$1,363$99,14911Kino Lorber
53Adore$3,641-81%9-23$405$317,1254Exclusive Media
54The Patience Stone$3,544-71%9-6$394$115,6327Sony Pictures Classics
55I Used to Be Darker$3,533--1--$3,533$3,5331Strand Releasing
56Deep Sea 3D$3,412-27%20$1,706$45,884,461396Warner Bros. / IMAX
57Before Midnight$3,350-41%6-4$558$8,102,19619Sony Pictures Classics
58Hannah Arendt$3,304-71%3-3$1,101$688,07518Zeitgeist Films
59Free the Mind$3,166557%43$792$131,01822International Film Circuit
60When Comedy Went to School$3,106-48%7-1$444$166,8569International Film Circuit
61Morning$2,876--4--$719$2,8761Anchor Bay Films
62Prince Avalanche$2,64410%92$294$186,5018Magnolia Pictures
63Hotel Normandy$2,552--1--$2,552$2,5521Rialto Premieres
64Fill the Void$2,4281%4-5$607$1,774,63919Sony Pictures Classics
65Touchy Feely$2,306-47%3-2$769$30,5684Magnolia Pictures
66The Act of Killing$2,2161%10-1$222$438,05511Drafthouse Films
67A Hijacking$1,9051069%53$381$413,27615Magnolia Pictures
68Shepard & Dark$1,226--1--$1,226$2,8951Music Box Films
69Informant$1,21673%31$405$7,6373Music Box Films
70Love Is All You Need$1,05022%2-1$525$1,631,30622Sony Pictures Classics
71Rising From Ashes$658-68%1-2$658$33,4019First Run Features
72Satyagraha$649-88%2-7$325$738,5255UTV Motion Pictures
73I'm So Excited$560-74%2-7$280$1,357,09114Sony Pictures Classics
74Il Futuro$52061%10$520$9,3354Strand Releasing
75Europa Report$44893%21$224$123,2639Magnolia / Magnet
76Stories We Tell$447-55%4-1$112$1,598,11421Roadside Attractions
77Leviathan (2013)$42161%10$421$75,21531Cinema Guild
78Our Nixon$370-24%1-1$370$18,5735Cinedigm
79You Ain't Seen Nothin' Yet$325--2--$163$18,45517Kino Lorber
80Deceptive Practices: The Mysteries and Mentors of Ricky Jay$166-55%10$166$151,38924Kino Lorber
81Hava Nagila (The Movie)$95--1--$95$368,72431International Film Circuit
82Night Across the Street$50--1--$50$16,77834Cinema Guild
83I Declare War$28-84%1-2$28$14,7725Drafthouse Films