'San Andreas' Demolishes Expectations with $54.6M Debut; 'Aloha' Arrives with Weak $9.7M Sixth Place StartJune 01, 2015 12:40 PM

by Daniel Garris

Warner's San Andreas demolished expectations in a big way this weekend with a first place start of $54.59 million. The Dwayne Johnson led disaster film proved to be critic proof this weekend and no doubt received an added boost from Johnson's growing fanbase after the recent break-out success of Furious 7. The opening weekend performance of San Andreas was especially impressive when considering the relatively low levels of online buzz the film displayed in the weeks leading up to its release. In addition to outpacing expectations in a big way, San Andreas opened 83 percent stronger than the $29.80 million start of last year's Hercules and just 18 percent below the $66.41 million opening of 2013's World War Z.

San Andreas opened with $18.15 million on Friday (which included an estimated $3.1 million from Thursday evening shows), increased a surprisingly strong 13 percent on Saturday to take in $20.51 million and declined just 22 percent on Sunday to gross $15.93 million. That placed the film's opening weekend to Friday ratio at 3.01 to 1. That is a very encouraging early sign going forward, as is the film's A- rating on CinemaScore (which suggests that the film is going over much better with moviegoers than with critics). However, competition will be especially fierce throughout the month of June, especially from Universal's Jurassic World.

The audience breakdown for San Andreas was nearly evenly split between genders (51 percent female, 49 percent male) and skewed heavily towards moviegoers over the age of 25 (70 percent).

Pitch Perfect 2 placed in a distant second this weekend with $14.82 million. Universal's successful musical comedy sequel starring Anna Kendrick was down a sharp 52 percent from last weekend's three-day frame. While Pitch Perfect 2 continues to be quite front-loaded, the film is still outpacing expectations in a big way with a 17-day take of $147.52 million. That places the film 30 percent ahead of the $113.70 million 17-day take of last year's Neighbors. Pitch Perfect 2 could experience another sizable decline next weekend with both Fox's Spy and Focus's Insidious: Chapter 3 entering the marketplace.

On the heels of last weekend's already lackluster start, Disney's Tomorrowland was down two spots and a troubling 57 percent this weekend to place in third with $14.30 million. Mixed word of mouth and the break-out performance of San Andreas both clearly took a toll on Tomorrowland this weekend. The pricy Brad Bird directed sci-fi film starring George Clooney has grossed $63.69 million in ten days of release. Tomorrowland is currently running 13 percent behind the $73.10 million ten-day start of 2011's Super 8 and will need to stabilize very soon if it is to eventually reach the $100 million domestic mark.

Warner's Mad Max: Fury Road followed closely behind in fourth with $14.18 million. The critically acclaimed action film starring Tom Hardy and Charlize Theron was down 42 percent, which represented a solid hold given the added presence of San Andreas this weekend. Mad Max: Fury Road continues to perform on the high end of expectations with a 17-day take of $116.47 million. That places the film 7 percent ahead of the $108.45 million 17-day gross of 2012's Prometheus.

Avengers: Age of Ultron rounded out the weekend's top five with $11.40 million. The blockbuster superhero sequel from Disney and Marvel fell 47 percent from last weekend. Avengers: Age of Ultron has grossed $427.55 million through 31 days of release. The film surpassed the $424.67 million final gross of 2013's The Hunger Games: Catching Fire this weekend to move into tenth place on the all-time unadjusted domestic chart.

Meanwhile, Sony's Aloha was off to a very soft start this weekend with a sixth place take of just $9.67 million. The Cameron Crowe directed film starring Bradley Cooper, Emma Stone and Rachel McAdams opened below its already scaled back expectations. Unlike San Andreas, which was able to use Johnson's recent success with Furious 7 to its advantage, Aloha was unable to see any type of boost from Cooper's recent success with American Sniper. The one saving grace for Aloha is that the film carried a modest reported production budget of $37 million. Aloha opened 14 percent below the $11.24 million three-day start of 2009's All About Steve.

Aloha started out with $3.49 million on Friday (which included an estimated $0.50 million from Thursday evening shows), increased 6 percent on Saturday to take in $3.69 million and declined 32.5 percent on Sunday to gross $2.49 million. That gave the film an opening weekend to Friday ratio at 2.77 to 1. While a number of Crowe's previous efforts have been able to display very strong holding power, Aloha will have an uphill battle ahead of it given a soft B- rating on CinemaScore, poor critical reviews and the amount of competition it will face throughout June. The audience breakdown for the film skewed towards female moviegoers (64 percent) and towards moviegoers over the age of 30 (57 percent).

Fox's Poltergeist placed in seventh this weekend with $8.06 million. The PG-13 horror remake was down a very sharp 64 percent from last weekend. Poltergeist has grossed $38.53 million in ten days. That is towards the lower end of pre-release expectations and places the film 7 percent behind the $41.53 million ten-day take of 2013's Evil Dead.

Weekend Actuals (Domestic) Fri, Oct. 4 - Sun, Oct. 6

Wide (1000+)

1Gravity$55,785,112--3,575--$15,604$55,785,1121Warner Bros.
2Cloudy with a Chance of Meatballs 2$20,950,192-38%4,0010$5,236$60,006,9182Sony / Columbia
3Runner Runner$7,706,712--3,026--$2,547$7,706,7121Fox
4Prisoners$5,748,464-47%3,236-54$1,776$47,928,4323Warner Bros.
5Rush (2013)$4,477,525-55%2,30811$1,940$18,163,8443Universal
6Don Jon$4,155,261-52%2,4220$1,716$16,072,5782Relativity Media
7Baggage Claim$4,075,011-55%2,0303$2,007$15,135,0922Fox Searchlight
8Insidious: Chapter 2$3,899,566-40%2,607-513$1,496$74,773,1534FilmDistrict
9We're the Millers$1,605,475-43%1,606-799$1,000$144,895,4889Warner Bros. / New Line
10The Family (2013)$1,531,825-59%2,023-871$757$34,637,7284Relativity Media
11Lee Daniels' The Butler$1,227,395-49%1,563-499$785$112,405,1358Weinstein Company

Limited (100 — 999)

1Pulling Strings$2,467,168--387--$6,375$2,467,1681Lionsgate / Pantelion
2Enough Said$2,192,6424%437210$5,017$5,429,2383Fox Searchlight
3Instructions Not Included$1,842,297-47%858-90$2,147$41,258,3936Lionsgate / Pantelion
4Grace Unplugged$998,145--511--$1,953$998,1451Roadside Attractions
5Metallica Through The Never$697,763-56%589284$1,185$2,738,9782Picturehouse
7Battle of the Year$540,397-73%907-1101$596$8,486,8933Sony / Screen Gems
8Despicable Me 2$485,010-39%485-263$1,000$362,435,61014Universal
9Percy Jackson: Sea of Monsters$430,081-46%513-494$838$65,985,4719Fox
10Monsters University$421,057166%25072$1,684$266,530,36616Disney
11Grown Ups 2$384,105-30%335-55$1,147$132,454,09213Sony / Columbia
12Besharam$364,962--217--$1,682$482,1821Reliance Entertainment
13Blue Jasmine$348,197-44%289-239$1,205$31,284,98211Sony Pictures Classics
14Parkland$310,246--257--$1,207$310,2461Exclusive Media
16Turbo$205,233-18%222-60$924$82,220,20012Fox / DreamWorks Animation
17The Wolverine$181,559-33%241-88$753$131,590,01711Fox
18Elysium$168,663-66%222-340$760$92,212,2979Sony / TriStar
19The Wizard of Oz 3D$159,246-71%246-59$647$5,404,2123Warner Bros.
20Red 2$148,922131%20393$734$53,043,40412Lionsgate / Summit
212 Guns$130,050-55%200-203$650$75,247,56510Universal
22The Heat$121,818-33%182-69$669$159,137,89415Fox
23The Conjuring$118,885-41%202-136$589$137,163,05112Warner Bros. / New Line
24The Smurfs 2$111,402-56%156-197$714$70,061,06310Sony / Columbia
25The Mortal Instruments: City of Bones$67,633-65%146-183$463$31,165,4217Sony / Screen Gems
26The World's End$63,197-67%131-150$482$25,838,5787Focus
27The Way, Way Back$33,540-63%131-27$256$21,387,27014Fox Searchlight

Platform (1 — 99)

1The Face Reader$159,720--19--$8,406$159,7201Pan Media & Entertainment
2Inequality for All$139,351-1%4113$3,399$339,0762RADiUS-TWC
3Generation Iron$133,750-11%70-14$1,911$540,9003The Vladar Company
4Wadjda$120,07863%4428$2,729$460,5444Sony Pictures Classics
5Linsanity$99,462--9--$11,051$99,4621Ketchup Entertainment
6Pacific Rim$63,440-43%92-48$690$101,728,53513Warner Bros.
7In a World...$57,663-49%78-43$739$2,705,0959Roadside Attractions
8Austenland$54,228-43%65-42$834$1,833,6698Sony Pictures Classics
9This Is The End$48,496-60%97-108$500$101,470,20217Sony / Columbia
10The Spectacular Now$43,425-62%58-84$749$6,741,31210A24
11World War Z$43,271-51%75-85$577$202,351,61116Paramount
12On the Job$35,308-37%22-7$1,605$133,9072Well Go USA
13Haute Cuisine$33,5184%6046$559$107,3873Weinstein Company
14One Direction: This Is Us$33,232-76%60-168$554$28,873,3746Sony / TriStar
15Short Term 12$32,436-44%36-19$901$871,7977Cinedigm
16Thanks for Sharing$31,767-80%65-186$489$1,010,8093Roadside Attractions
17The Grandmaster$30,334-71%35-108$867$6,566,8407Weinstein Company
18The Lone Ranger$30,163-50%48-41$628$89,289,91014Disney
19Fruitvale Station$23,466-3%7634$309$16,049,37713Weinstein Company
20The Summit$20,904--8--$2,613$20,9041IFC Films
21A Touch of Sin$19,867--2--$9,934$19,8671Kino Lorber
22A.C.O.D.$19,001--3--$6,334$19,0011The Film Arcade
23You Will Be My Son$17,18542%14-3$1,228$203,6368Cohen Media Group
24Muscle Shoals$16,72320%43$4,181$34,1902Magnolia Pictures
25Hubble 3D$15,595-48%11-4$1,418$40,832,623186Warner Bros. / IMAX
26Populaire$14,98915%5834$258$152,3455Weinstein Company
27Space Station 3D$14,172-24%3-2$4,724$89,078,311599IMAX
28Salinger$14,090-78%21-113$671$557,1745Weinstein Company
29Young Detective Dee: Rise of the Sea Dragon$13,528-59%12-23$1,127$69,4662AMC Entertainment
30Blue Caprice$10,332-48%3611$287$76,9344IFC Films
31Zaytoun$9,00279%94$1,000$22,8413Strand Releasing
32You're Next$8,389-73%45-67$186$18,426,9377Lionsgate
33Concussion (2013)$8,313--2--$4,157$8,3131RADiUS-TWC
34We Are What We Are (2013)$8,278-40%86$1,035$25,6672eOne Films US
35Murder 11$8,106--2--$4,053$15,9951Indican Pictures
36Nothing Left to Fear$7,886--5--$1,577$7,8861Anchor Bay Films
37When Comedy Went to School$7,495141%103$750$177,05610International Film Circuit
38The Wicker Man: The Final Cut$6,70922%21$3,355$16,3162Rialto Pictures
39Museum Hours$6,629-55%12-4$552$508,97115Cinema Guild
40Still Mine$6,543-39%160$409$1,142,55013IDP / Samuel Goldwyn
41Born to Be Wild 3D$6,170-36%5-4$1,234$22,994,208131Warner Bros. / IMAX
42To the Arctic 3D$5,798-39%9-1$644$13,563,07277Warner Bros. / IMAX
43I Used to Be Darker$5,69561%21$2,848$9,9852Strand Releasing
44Deep Sea 3D$5,53762%20$2,769$45,891,690397Warner Bros. / IMAX
45Phata Poster Nikla Hero$5,503-93%940$59$408,9943Eros International
46The Patience Stone$5,42053%167$339$122,9058Sony Pictures Classics
47Under the Sea 3D$5,269-43%6-1$878$33,627,423243Warner Bros. / IMAX
48Let the Fire Burn$5,226--1--$5,226$7,7351Zeitgeist Films
49The Citizen$5,007-57%63$835$19,2885Monterey Media
50Good Ol' Freda$4,787-69%14-3$342$94,0315Magnolia Pictures
51All Is Bright$4,556--10--$456$4,5561Anchor Bay Films
52The Trials of Muhammad Ali$4,517-33%90$502$27,9907Kino Lorber
53Bad Milo!$4,503--11--$409$4,5031Magnolia / Magnet
54CBGB$3,909--1--$3,909$3,9091XLrator Media
55Prince Avalanche$3,58836%123$299$191,5459Magnolia Pictures
56The Ultimate Life$3,097-82%9-38$344$1,326,0595High Top Releasing
57Argento's Dracula 3D$3,085--6--$514$3,0851IFC Midnight
58The Institute$3,017--2--$1,509$3,0171Argot Pictures
59Blackfish$2,959-78%11-11$269$2,056,44512Magnolia Pictures
60Much Ado About Nothing (2013)$2,908-35%6-2$485$4,327,76418Roadside Attractions
61Hannah Arendt$2,734-17%30$911$696,09319Zeitgeist Films
62Grand Masti$2,546-86%640$40$413,0754Eros International
63Drinking Buddies$2,358-76%6-16$393$325,5567Magnolia Pictures
64Dislecksia: The Movie$2,213--1--$2,213$2,2131Area23a
65Touchy Feely$2,154-7%41$539$33,5195Magnolia Pictures
66C.O.G.$2,099-61%4-5$525$53,4753Screen Media / Focus World
67Free the Mind$1,787-44%40$447$135,05523International Film Circuit
68The Last Day of August$1,693--1--$1,693$1,6931Striped Entertainment
69Drug War$1,641--3--$547$124,89811Variance Films / Well Go USA
70Ip Man: The Final Fight$1,578-78%1-5$1,578$33,1213Well Go USA
71Europa Report$1,505236%42$376$125,47510Magnolia / Magnet
72Before Midnight$1,356-60%5-1$271$8,108,52720Sony Pictures Classics
73Jewtopia$1,118-83%2-6$559$45,6603Le Petit Canyon Productions
74Terms and Conditions May Apply$1,093--3--$364$48,38813Variance Films
75Stories We Tell$81181%2-2$406$1,599,03822Roadside Attractions
76The Silence$592--2--$296$99,65431Music Box Films
77The Act of Killing$443-80%4-6$111$441,20512Drafthouse Films
78Informant$374-69%30$125$8,3454Music Box Films
79I'm So Excited$360-36%53$72$1,357,97115Sony Pictures Classics
80Computer Chess$237-94%1-2$237$100,59512Kino Lorber
81Men at Lunch$232--1--$232$2,3293First Run Features
82Shepard & Dark$207-83%10$207$4,4172Music Box Films
83Our Nixon$128-65%10$128$19,2496Cinedigm
84I Declare War$113304%21$57$14,9286Drafthouse Films
85Fire in the Blood$112--1--$112$9,5255International Film Circuit
86You Ain't Seen Nothin' Yet$18-94%1-1$18$18,50718Kino Lorber