Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Oct. 18 - Sun, Oct. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$30,027,161-30%3,820160$7,861$169,563,2913Warner Bros.
2Captain Phillips$16,413,093-36%3,0200$5,435$52,443,3282Sony / Columbia
3Carrie (2013)$16,101,552--3,157--$5,100$16,101,5521Sony / Screen Gems
4Escape Plan$9,885,732--2,883--$3,429$9,885,7321Lionsgate / Summit
5Cloudy with a Chance of Meatballs 2$9,672,791-30%3,602-272$2,685$92,709,5594Sony / Columbia
6Prisoners$2,064,235-43%2,160-695$956$57,258,3935Warner Bros.
7The Fifth Estate$1,673,351--1,769--$946$1,673,3511Disney / DreamWorks
8Runner Runner$1,665,242-56%2,011-1015$828$17,576,5603Fox
9Insidious: Chapter 2$1,499,842-45%1,665-491$901$80,890,0836FilmDistrict
10Rush (2013)$1,261,115-47%1,197-933$1,054$24,623,2945Universal
11Machete Kills$1,203,135-69%2,5380$474$6,402,3742Open Road
12Don Jon$1,182,410-50%1,114-882$1,061$22,479,5774Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Enough Said$1,750,519-8%757151$2,312$10,737,9665Fox Searchlight
2Baggage Claim$1,100,374-46%865-455$1,272$20,001,0294Fox Searchlight
3I'm in Love with a Church Girl$971,826--457--$2,127$971,8261High Top Releasing
4We're the Millers$744,255-32%881-269$845$147,710,41611Warner Bros. / New Line
5Pulling Strings$607,966-52%43810$1,388$5,163,7523Lionsgate / Pantelion
6Instructions Not Included$538,588-48%475-236$1,134$43,542,1388Lionsgate / Pantelion
7Despicable Me 2$485,850-4%395-39$1,230$363,741,08016Universal
8Lee Daniels' The Butler$387,473-38%602-378$644$114,282,70010Weinstein Company
9Monsters University$307,919-14%230-5$1,339$267,497,03718Disney
10Percy Jackson: Sea of Monsters$300,021-15%350-54$857$66,921,92711Fox
11Grace Unplugged$234,392-55%313-189$749$2,177,7303Roadside Attractions
12Romeo and Juliet (2013)$221,128-57%4610$480$938,2012Relativity Media
13The Family (2013)$215,410-63%483-567$446$36,295,4456Relativity Media
14Grown Ups 2$208,797-23%223-38$936$133,123,82015Sony / Columbia
15The Smurfs 2$199,131-21%242-26$823$70,630,58612Sony / Columbia
16Blue Jasmine$188,718-18%152-38$1,242$31,972,04513Sony Pictures Classics
17The Wolverine$152,564-15%207-20$737$132,078,65113Fox
18Planes$151,963-35%210-170$724$88,711,67411Disney
19Inequality for All$127,946-16%10323$1,242$778,0734RADiUS-TWC
20Turbo$120,102-25%149-38$806$82,628,80814Fox / DreamWorks Animation
21Riddick$117,500-54%253-177$464$41,885,6457Universal
222 Guns$91,740-21%135-31$680$75,573,30012Universal
23The Inevitable Defeat of Mister and Pete$84,268-67%1470$573$441,0732Lionsgate / Codeblack Films
24The Heat$77,246-20%103-36$750$159,403,24417Fox
25The Conjuring$43,032-37%113-32$381$137,344,44114Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
112 Years a Slave$923,715--19--$48,617$923,7151Fox Searchlight
2Wadjda$140,92434%6619$2,135$800,6496Sony Pictures Classics
3The Saratov Approach$132,476-3%241$5,520$450,3442Purdie Distribution
4Muscle Shoals$95,44389%3622$2,651$219,3254Magnolia Pictures
5All Is Lost$93,583--6--$15,597$93,5831Roadside Attractions
6The Face Reader$68,802-41%18-1$3,822$484,1123Pan Media & Entertainment
7Elysium$55,621-37%93-47$598$92,468,06611Sony / TriStar
8Generation Iron$55,230-27%33-1$1,674$696,7155The Vladar Company
9Kill Your Darlings$53,452--4--$13,363$69,2751Sony Pictures Classics
10A.C.O.D.$45,99235%4224$1,095$121,3403The Film Arcade
11Battle of the Year$43,392-69%86-124$505$8,888,3555Sony / Screen Gems
12Hubble 3D$42,65430%130$3,281$40,985,570188Warner Bros. / IMAX
13The Summit$42,189-1%7036$603$144,8073IFC Films
14Austenland$37,236-11%47-5$792$1,958,05510Sony Pictures Classics
15In a World...$36,761-18%47-7$782$2,837,65311Roadside Attractions
16Seasons of Gray$31,953--24--$1,331$31,9531EchoLight Studios
17Parkland$30,598-67%32-101$956$614,6223Exclusive Media
18Space Station 3D$25,682-11%41$6,421$89,206,530601IMAX
19The Spectacular Now$22,44116%5421$416$6,811,44512A24
20Haute Cuisine$20,176-18%21-9$961$190,7565Weinstein Company
21Escape From Tomorrow$18,322-71%11-19$1,666$118,3332Producers Distribution Agency
22The Way, Way Back$17,876-23%38-25$470$21,456,09216Fox Searchlight
23Linsanity$16,697-68%9-7$1,855$227,9083Ketchup Entertainment
24The World's End$14,215-56%40-33$355$25,934,3259Focus
25Concussion (2013)$13,897--25--$556$38,3613RADiUS-TWC
26Short Term 12$12,705-33%22-8$578$931,2389Cinedigm
27Shahid$12,153--16--$760$12,1531UTV Motion Pictures
28Broadway Idiot$11,522109%65$1,920$18,2682FilmBuff
29Thanks for Sharing$9,37531%14-2$670$1,045,0385Roadside Attractions
30A Touch of Sin$9,043-51%60$1,507$69,6543Kino Lorber
31To the Arctic 3D$8,1308%9-1$903$13,590,50979Warner Bros. / IMAX
32We Are What We Are (2013)$7,907-51%12-1$659$64,0434eOne Films US
3320 Feet from Stardom$7,881--17--$464$4,698,37619RADiUS-TWC
34Fruitvale Station$7,870-31%20-21$394$16,086,92315Weinstein Company
35As I Lay Dying$5,841-18%21$2,921$15,0092Millenium Entertainment
36Born to Be Wild 3D$5,290-39%8-1$661$23,026,394133Warner Bros. / IMAX
37Camille Claudel 1915$5,106--1--$5,106$6,6401Kino Lorber
38Torn$4,881--1--$4,881$4,8811The Film Collective
39Museum Hours$4,78244%6-1$797$526,80417Cinema Guild
40The Trials of Muhammad Ali$4,694337%3-3$1,565$35,9549Kino Lorber
41Under the Sea 3D$4,497-19%5-1$899$33,643,674245Warner Bros. / IMAX
42Blackfish$4,43824%163$277$2,070,05314Magnolia Pictures
43Populaire$4,349-19%14-7$311$175,2567Weinstein Company
44When Comedy Went to School$4,074-63%6-6$679$202,45412International Film Circuit
45Zaytoun$3,889259%42$972$30,7435Strand Releasing
46Deep Sea 3D$3,857-40%1-1$3,857$45,908,186399Warner Bros. / IMAX
47The Grandmaster$3,583-54%9-7$398$6,594,1369Weinstein Company
48Drinking Buddies$3,50887%136$270$333,4969Magnolia Pictures
49Good Ol' Freda$3,268-51%8-3$409$110,3367Magnolia Pictures
50God Loves Uganda$3,154-43%10$3,154$11,9302Variance Films
51The Patience Stone$2,814-27%8-12$352$136,16710Sony Pictures Classics
52Hannah Arendt$2,659--2--$1,330$707,19421Zeitgeist Films
53The Wicker Man: The Final Cut$2,53851%31$846$22,3504Rialto Pictures
54Blue Caprice$2,113-32%6-10$352$91,1266IFC Films
55Young Detective Dee: Rise of the Sea Dragon$2,081-61%20$1,041$87,7834AMC Entertainment
56Let the Fire Burn$2,020--2--$1,010$18,6623Zeitgeist Films
57Bad Milo!$1,901-54%5-4$380$16,3943Magnolia / Magnet
58Design is One: Lella & Massimo Vignelli$1,880-56%10$1,880$8,3662First Run Features
59Le Joli Mai (2013 re-issue)$1,712--1--$1,712$26,1686Icarus Films
60Free the Mind$1,422-13%2-1$711$142,00825International Film Circuit
61Ip Man: The Final Fight$1,343-16%10$1,343$37,8845Well Go USA
62I Used to Be Darker$1,335-13%31$445$16,9874Strand Releasing
63Birth of the Living Dead$1,239--6--$207$1,2391First Run Features
64Drug War$1,099--2--$550$127,69513Variance Films / Well Go USA
65On the Job$955-90%1-7$955$164,6204Well Go USA
66Prince Avalanche$879-36%73$126$195,19611Magnolia Pictures
67The Citizen$605-31%2-2$303$23,2727Monterey Media
68The Act of Killing$51717%2-2$259$445,09214Drafthouse Films
69Cassadaga$397-76%30$132$2,2412Archstone Distribution
70Shepard & Dark$379-69%1-1$379$7,7924Music Box Films
71Viola$316--1--$316$20,66915Cinema Guild
72Leviathan (2013)$235-69%10$235$76,20234Cinema Guild
73Antoine and Antoinette (2013 re-issue)$230--1--$230$9,4874Rialto Pictures
74Touchy Feely$204-74%1-2$204$35,9667Magnolia Pictures
75Il Futuro$81--1--$81$9,7227Strand Releasing