Grosses

'Avengers: Age of Ultron' Scores the Second Largest Debut of All-Time with $191.3M LaunchMay 04, 2015 12:46 PM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with a massive $191.27 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 8 percent below The Avengers and 10 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But its opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.42 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 33 percent on Saturday to gross $56.53 million and fell just 11 percent on Sunday to gross $50.32 million. That placed the film's opening weekend to Friday ratio at 2.27 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience.  Teenage moviegoers represented 12 percent of the film's overall audience, which represented a significant drop-off compared to The Avengers (when teens represented 21 percent of the opening weekend audience). 

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Universal's Furious 7, Lionsgate's The Age of Adaline and Sony's Paul Blart: Mall Cop 2.

After leading the box office for each of the past four weekends, Furious 7 fell to second place this weekend with $6.64 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 63 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed $331.07 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

The Age of Adaline placed in third $6.20 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds among wide releases. The Age of Adaline has grossed $23.38 million in ten days. That is on the high end of expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride. With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

Paul Blart: Mall Cop 2 claimed fourth place with $5.88 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 60 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.52 million in 17 days. The film continues to run in line with expectations and is running 13 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Nov. 1 - Sun, Nov. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ender's Game$27,017,351--3,407--$7,930$27,017,3511Lionsgate / Summit
2Jackass Presents: Bad Grandpa$20,010,303-38%3,3459$5,982$61,568,6392Paramount
3Last Vegas$16,334,566--3,065--$5,329$16,334,5661CBS Films
4Free Birds$15,805,237--3,736--$4,231$15,805,2371Relativity Media
5Gravity$12,825,346-36%3,024-683$4,241$218,891,3595Warner Bros.
6Captain Phillips$8,407,725-28%3,021-122$2,783$82,458,2324Sony / Columbia
7Cloudy with a Chance of Meatballs 2$4,150,983-34%2,430-681$1,708$106,146,1606Sony / Columbia
8The Counselor$3,379,850-57%3,0440$1,110$13,767,3592Fox
9Carrie (2013)$3,263,524-46%2,252-905$1,449$31,836,4123Sony / Screen Gems
10Escape Plan$2,271,200-50%1,966-917$1,155$21,590,9463Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
112 Years a Slave$4,792,214125%410287$11,688$8,952,5383Fox Searchlight
2Enough Said$1,086,284-32%662-173$1,641$14,809,9647Fox Searchlight
3About Time$1,076,250--175--$6,150$1,076,2501Universal
4Krrish3$1,049,560--208--$5,046$1,049,5601Eros International
5All Is Lost$569,83811%13048$4,383$1,433,5303Roadside Attractions
6Despicable Me 2$423,3408%309-70$1,370$364,774,32518Universal
7We're the Millers$413,159-29%555-231$744$149,221,40513Warner Bros. / New Line
8Insidious: Chapter 2$408,149-54%553-676$738$82,820,5808FilmDistrict
9Prisoners$401,278-62%465-882$863$59,949,8857Warner Bros.
10Rush (2013)$340,910-51%303-374$1,125$26,491,9197Universal
11Planes$264,0559%289-32$914$89,330,81013Disney
12Baggage Claim$240,627-57%294-300$818$21,224,3906Fox Searchlight
13Percy Jackson: Sea of Monsters$209,210-8%251-52$834$67,489,95013Fox
14Lee Daniels' The Butler$193,107-28%312-132$619$115,071,73112Weinstein Company
15I'm in Love with a Church Girl$190,199-62%243-215$783$2,057,2863High Top Releasing
16Monsters University$177,890-15%176-31$1,011$268,019,45820Disney
17Don Jon$170,899-66%181-359$944$23,889,4816Relativity Media
18Machete Kills$163,171-47%263-990$620$7,632,8794Open Road
19Grown Ups 2$118,747-15%148-40$802$133,471,45317Sony / Columbia
20Instructions Not Included$109,885-61%136-165$808$44,132,64010Lionsgate / Pantelion
21Runner Runner$102,109-82%237-732$431$19,156,6325Fox
22The Smurfs 2$79,604-24%135-70$590$70,879,07814Sony / Columbia
23The Wolverine$73,449-29%119-45$617$132,357,10915Fox
24Pulling Strings$69,315-74%109-206$636$5,713,5665Lionsgate / Pantelion
25Man of Tai Chi$61,054--110--$555$61,0541RADiUS-TWC
26The Fifth Estate$33,065-94%111-1658$298$3,187,9963Disney / DreamWorks

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$260,865--9--$28,985$260,8651Focus
2Blue Is the Warmest Color$224,413124%3733$6,065$381,7692IFC Films
3The Saratov Approach$145,476-7%430$3,383$916,8064Purdie Distribution
4Blue Jasmine$111,675-25%94-25$1,188$32,387,32615Sony Pictures Classics
5Wadjda$94,828-23%84-3$1,129$1,140,3088Sony Pictures Classics
6Diana$67,754--38--$1,783$67,7541eOne Films US
7Kill Your Darlings$67,18560%1911$3,536$219,0803Sony Pictures Classics
8Turbo$60,360-19%69-39$875$82,807,21516Fox / DreamWorks Animation
9Muscle Shoals$57,828-30%46-10$1,257$440,5966Magnolia Pictures
10Inequality for All$51,987-37%67-30$776$1,052,2166RADiUS-TWC
11The Family (2013)$47,532-46%87-131$546$36,578,9858Relativity Media
12Grace Unplugged$44,751-63%81-127$552$2,451,2525Roadside Attractions
13Hubble 3D$36,0183%13-1$2,771$41,116,600190Warner Bros. / IMAX
14The Heat$28,620-27%42-38$681$159,511,44019Fox
15Austenland$25,944-16%35-8$741$2,047,04212Sony Pictures Classics
16Elysium$23,878-33%38-23$628$92,572,08513Sony / TriStar
17Space Station 3D$23,0301%4-1$5,758$89,302,892603IMAX
18In a World...$18,786-18%22-10$854$2,906,17313Roadside Attractions
19Big Sur$16,835--13--$1,295$16,8351Ketchup Entertainment
20Spinning Plates$11,513-44%63$1,919$39,1372The Film Arcade
2120 Feet from Stardom$10,58213%9-3$1,176$4,730,87021RADiUS-TWC
22Romeo and Juliet (2013)$9,991-72%22-69$454$1,107,9074Relativity Media
23The Summit$9,839-60%22-31$447$218,4545IFC Films
24The Way, Way Back$9,636-6%15-8$642$21,490,10718Fox Searchlight
25The Pervert's Guide to Ideology$9,165--1--$9,165$9,1651Zeitgeist Films
26Let the Fire Burn$9,128680%97$1,014$32,7125Zeitgeist Films
27The World's End$8,589-28%16-10$537$25,971,35911Focus
28Born to Be Wild 3D$8,315-1%100$832$23,066,614135Warner Bros. / IMAX
29Seasons of Gray$7,569-35%8-6$946$64,8193EchoLight Studios
30A.C.O.D.$7,424-56%15-4$495$172,3445The Film Arcade
31Running From Crazy$6,822--1--$6,822$6,8221Vitagraph Films
32To the Arctic 3D$6,603-21%9-1$734$13,615,64881Warner Bros. / IMAX
33Deep Sea 3D$5,980-13%41$1,495$45,938,522401Warner Bros. / IMAX
34The Wicker Man: The Final Cut$5,872-29%5-9$1,174$45,9026Rialto Pictures
35Escape From Tomorrow$5,491-64%7-4$784$164,6924Producers Distribution Agency
36These Birds Walk$5,454--1--$5,454$5,4541Oscilloscope
37Long Shot: The Kevin Laue Story (2013 re-issue)$5,273-25%10$5,273$17,9162Cinepix
38I Am Divine$5,196--4--$1,299$16,6934The Film Collaborative
39When Comedy Went to School$5,100127%51$1,020$213,34214International Film Circuit
40Parkland$4,886-63%5-15$977$652,3555Exclusive Media
41Short Term 12$4,541-67%8-10$568$962,70211Cinedigm
42Under the Sea 3D$3,90626%4-3$977$33,654,202247Warner Bros. / IMAX
43Prince Avalanche$3,751256%52$750$201,38413Magnolia Pictures
44Good Ol' Freda$3,537-55%7-6$505$128,0999Magnolia Pictures
45God Loves Uganda$3,274--5--$655$22,7204Variance Films
46Bastards$3,163-29%21$1,582$12,2472IFC Films
47Hannah Arendt$3,125325%21$1,563$714,44223Zeitgeist Films
48The Spectacular Now$2,653-63%18-6$147$6,836,90814A24
49In the Name Of$2,635--1--$2,635$3,5701Film Movement
50After Tiller$2,534--4--$634$59,4007Oscilloscope
51Museum Hours$2,02357%3-1$674$534,46519Cinema Guild
52A Touch of Sin$2,00850%42$502$79,3885Kino Lorber
53Linsanity$1,804-86%4-4$451$259,9325Ketchup Entertainment
54The Trials of Muhammad Ali$1,772-41%3-1$591$45,54411Kino Lorber
55Bad Milo!$1,717207%20$859$19,6135Magnolia / Magnet
56Zaytoun$1,697-61%4-2$424$41,2307Strand Releasing
57Mr. Nobody$1,612--4--$403$1,6121Magnolia Pictures
58Mother of George$1,218--4--$305$142,5188Oscilloscope
59Hotel Normandy$1,161--1--$1,161$4,6406Rialto Premieres
60Drinking Buddies$910-44%2-3$455$340,43011Magnolia Pictures
61Hava Nagila (The Movie)$866--1--$866$369,75336International Film Circuit
62Torn$849-90%2-3$425$17,4453The Film Collective
63Broadway Idiot$787295%10$787$26,3114FilmBuff
64The Patience Stone$748-76%4-1$187$143,39812Sony Pictures Classics
65Camille Claudel 1915$696-85%1-1$696$18,2543Kino Lorber
66Guitar Innovators: John Fahey & Nels Cline$417-71%1-1$417$4,87112First Run Features
67A Perfect Man$388--2--$194$3881IFC Films
68Before Midnight$350-62%1-2$350$8,114,50724Sony Pictures Classics
69Birth of the Living Dead$346-79%2-8$173$4,8683First Run Features
70I'm So Excited$260-92%1-4$260$1,367,84619Sony Pictures Classics
71The Citizen$160-10%21$80$24,2969Monterey Media
72I Used to Be Darker$72-97%1-4$72$21,5406Strand Releasing