'Deadpool' Destroys Expectations and Records with $135.0M Launch; 'Kung Fu Panda 3' Takes Second with $19.7M; 'How to Be Single' Solid in Third with $18.8M; 'Zoolander 2' Lackluster in Fourth with $15.7MFebruary 14, 2016 08:54 AM

by Daniel Garris

Fox's Deadpool exploded this weekend with an estimated three-day debut of $135.0 million. The Ryan Reynolds led antihero film not only destroyed expectations, but destroyed the previous all-time R-rated and February opening weekend records as well. Deadpool opened 47 percent ahead of the $91.77 million 2003 debut of previous R-rated record holder The Matrix Reloaded and 58.5 percent ahead of the $85.17 million start of previous February (and Presidents Day weekend) record holder Fifty Shades of Grey. Deadpool also delivered the largest debut ever for a film in the X-Men universe, as it opened 31 percent ahead of the $102.75 million three-day start of 2006's X-Men: The Last Stand. Deadpool opened 49 percent ahead of the $90.82 million three-day debut of last year's X-Men: Days of Future Past, which is especially impressive given that Deadpool didn't have the added advantage of higher priced 3D admissions and opened in 438 fewer locations.

Without adjusting for ticket price inflation, Deadpool registered the 17th largest opening weekend of all-time. The film also claimed the fifth largest debut ever for a Marvel adaptation (behind only 2012's Marvel's The Avengers, last year's Avengers: Age of Ultron, 2013's Iron Man 3 and 2007's Spider-Man 3) and the seventh largest debut ever for a comic book adaption of any kind (behind only 2012's The Dark Knight Rises and 2008's The Dark Knight in addition to the four mentioned Marvel films).

Thanks to a marketing campaign that went over amazingly well with moviegoers, Deadpool had generated strong online activity for months. But the film ultimately performed far stronger than even its online strength had suggested. In addition to the film's marketing striking the perfect chord with comic book fans and general audiences alike, Deadpool was also helped by the popularity of the character among comic book fans, good critical reviews and by Valentine's Day falling on Sunday.

Deadpool opened with $47.46 million on Friday (which included an estimated $12.7 million from Thursday night shows), dipped just 10 percent on Saturday to take in $42.55 million and is estimated to increase 6 percent on Valentine's Day Sunday to gross $45.00 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1, which is very encouraging for a high-profile comic book adaptation (even with Valentine's Day in mind). Deadpool received a strong A rating on CinemaScore and currently boasts a terrific 96 percent audience score on Flixster. With word of mouth this strong, it's very possible that Deadpool will have stronger than expected holding power as well, on top of its already explosive debut. Fox's current four-day estimate for Deadpool is $150.0 million.

Fellow Fox release Kung Fu Panda 3 placed in a distant second with an estimated three-day take of $19.65 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down just 14 percent from last weekend. Kung Fu Panda 3 was helped out this weekend by no new family films entering the marketplace, by the holiday frame and by Super Bowl 50 having deflated last weekend's grosses in general. Kung Fu Panda 3 has grossed $92.46 million in 17 days. That places the film 21 percent behind the $116.94 million 17-day gross of last year's Hotel Transylvania 2 (which fell 38.5 percent in its third weekend to claim $20.42 million). Kung Fu Panda 3 is likely to hold up well throughout the rest of February, thanks in part to no new family films entering the marketplace until the arrival of Disney's Zootopia on March 4. Fox's current four-day estimate for Kung Fu Panda 3 is $26.0 million.

Warner's How to Be Single debuted in third place with an estimated three-day start of $18.75 million. The romantic comedy from New Line and MGM featuring Dakota Johnson opened towards the higher end of pre-release expectations. How to Be Single benefited from Valentine's Day falling on Sunday and from ultimately representing a better alternative choice to Deadpool than Zoolander 2 did. How to Be Single performed 24 percent stronger than the $15.07 million three-day start of 2009's Confessions of a Shopaholic.

How to Be Single opened with $5.25 million on Friday (which included an estimated $700,000 from Thursday night shows), increased 14 percent on Saturday to gross $6.00 million and is estimated to increase 25 percent on Sunday to take in $7.50 million. The film received a respectable B rating on CinemaScore and currently has a 66 percent audience score on Flixster. BoxOffice currently estimates that How to Be Single will take in $21.0 million over the four-day frame.

Meanwhile, Paramount's Zoolander 2 had to settle for a fourth place estimated three-day launch of $15.65 million. The PG-13 rated comedy sequel starring Ben Stiller and Owen Wilson opened well below pre-release expectations. While Zoolander 2 had generated strong online activity levels before its release, that online activity and the film's cult following failed to transfer over to the box office this weekend. Obviously, the break-out performance of Deadpool also significantly limited the potential of Zoolander 2 this weekend. Without taking into account 15 years of ticket price inflation, the three-day start for Zoolander 2 was very similar to the $15.53 million debut of 2001's Zoolander.

Zoolander 2 opened with $4.20 million on Friday (which included an estimated $750,000 from Thursday night shows), increased 11 percent on Saturday to gross $4.67 million and is estimated to increase 45 percent on Sunday to gross $6.78 million. The film received a soft C+ rating on CinemaScore and currently has an audience score of just 37 percent on Flixster. Neither is a good sign for Zoolander 2 going forward. Paramount's current four-day estimate for Zoolander 2 is $18.0 million.

Beyond the top four, other estimated three-day grosses this weekend included $6.90 million for Fox's The Revenant, $6.59 million for Universal's Hail, Caesar!, $6.19 million for Disney's Star Wars: The Force Awakens and $5.25 million for Lionsgate's The Choice. The Revenant (down 1 percent), The Force Awakens (down 11 percent) and The Choice (down 13 percent) all held up extremely well this weekend, while Hail, Caesar! was down a troubling 42 percent. Respective current total grosses stand at $914.84 million for The Force Awakens, at $159.16 million for The Revenant, at $21.35 million for Hail, Caesar! and at $13.26 million for The Choice.

4-Day Weekend Estimates

1. Deadpool -- $150.00M*
2. Kung Fu Panda 3 -- $26.00M*
3. How to Be Single -- $21.00M#
4. Zoolander 2 -- $18.00M*
5. The Revenant -- $8.10M*
6. The Force Awakens -- $7.55M*
7. Hail, Caesar! -- $7.51M*
8. The Choice -- $6.00M*
9. Ride Along 2 -- $4.76M*
10. The Finest Hours -- $3.28M*
11. The Boy -- $3.26M*
12. The 5th Wave -- $3.15M#
13. Pride and Prejudice and Zombies -- $2.85M#
14. Dirty Grandpa -- $2.50M*
15. 13 Hours -- $1.80M*
16. The Big Short -- $1.57M*

* Indicates an official studio estimate.
# Indicates a estimate.

Weekend Actuals (Domestic) Fri, Nov. 22 - Sun, Nov. 24

Wide (1000+)

1The Hunger Games: Catching Fire$158,074,286--4,163--$37,971$158,074,2861Lionsgate
2Thor: The Dark World$14,196,302-61%3,713-128$3,823$167,917,1233Disney
3The Best Man Holiday$12,490,920-59%2,04117$6,120$50,360,5102Universal
4Delivery Man$7,944,977--3,036--$2,617$7,944,9771Disney / DreamWorks
5Free Birds$5,363,208-34%3,071-439$1,746$48,657,0734Relativity Media
6Last Vegas$4,359,075-48%2,926-311$1,490$53,884,8244CBS Films
7Jackass Presents: Bad Grandpa$3,433,864-54%2,625-565$1,308$95,434,6295Paramount
8Gravity$3,210,155-47%1,845-715$1,740$245,407,7598Warner Bros.
912 Years a Slave$2,833,635-38%1,47463$1,922$29,426,9476Fox Searchlight
10Ender's Game$1,977,106-67%2,035-1201$972$57,195,5794Lionsgate / Summit
11Captain Phillips$1,821,366-58%1,656-970$1,100$100,705,8347Sony / Columbia
12About Time$1,249,500-63%1,050-230$1,190$13,822,5584Universal
13Cloudy with a Chance of Meatballs 2$862,893-56%1,121-524$770$114,228,3189Sony / Columbia

Limited (100 — 999)

1Dallas Buyers Club$2,687,15753%666482$4,035$6,374,0584Focus
2The Christmas Candle$832,9271113%392387$2,125$912,9082EchoLight Studios
3Ram-Leela$467,546-68%2040$2,292$2,269,3582Eros International
4All Is Lost$363,864-60%347-136$1,049$4,944,7026Roadside Attractions
5Despicable Me 2$343,695-18%295-10$1,165$366,375,65021Universal
6Enough Said$244,746-51%233-160$1,050$16,989,90710Fox Searchlight
7Gori Tere Pyaar Mein$199,463--112--$1,781$199,4631Reliance Entertainment
8Blue Is the Warmest Color$183,007-31%14234$1,289$1,447,5055IFC Films
9Escape Plan$134,431-76%267-420$503$24,460,0136Lionsgate / Summit
10Prisoners$129,419-46%255-100$508$60,805,08610Warner Bros.
12We're the Millers$114,156-48%195-108$585$150,208,28516Warner Bros. / New Line
13Percy Jackson: Sea of Monsters$106,884-30%185-30$578$68,062,80716Fox
14Insidious: Chapter 2$105,66512%18518$571$83,312,58711FilmDistrict
15Carrie (2013)$71,253-87%210-723$339$35,266,6196Sony / Screen Gems
16The Counselor$63,084-82%129-352$489$16,797,9195Fox
17The Family (2013)$62,656366%12696$497$36,719,25311Relativity Media
18Lee Daniels' The Butler$56,297-43%124-52$454$115,570,23415Weinstein Company
19Elysium$53,059-55%114-67$465$93,050,11716Sony / TriStar
20Monsters University$50,354-44%117-28$430$268,384,64223Disney
21Krrish3$25,469-82%2080$122$2,179,9484Eros International

Platform (1 — 99)

1The Book Thief$609,65245%7041$8,709$1,307,5123Fox
2Nebraska$325,755132%2824$11,634$515,3682Paramount Vantage
3Frozen (2013)$243,390--1--$243,390$243,3901Disney
4Singh Saab the Great$138,127--54--$2,558$138,1271Eros International
5Philomena$128,435--4--$32,109$128,4351Weinstein Company
6Kill Your Darlings$100,037-16%787$1,283$643,1706Sony Pictures Classics
7Instructions Not Included$58,72689%8033$734$44,305,90313Lionsgate / Pantelion
8The Great Beauty$52,355123%32$17,452$91,0542Janus Films
9I'm in Love with a Church Girl$51,189-57%17-38$3,011$2,380,4056High Top Releasing
10Blue Jasmine$48,385-24%43-9$1,125$32,692,39718Sony Pictures Classics
11The Armstrong Lie$43,0755%3719$1,164$145,6073Sony Pictures Classics
12The Saratov Approach$38,957-57%34-7$1,146$1,325,2197Purdie Distribution
13Hubble 3D$36,511-16%11-1$3,319$41,328,313193Warner Bros. / IMAX
14Don Jon$30,980-49%36-12$861$24,257,0909Relativity Media
15Turbo$30,351-21%46-7$660$82,967,51219Fox / DreamWorks Animation
16Is the Man Who Is Tall Happy?$28,934--3--$9,645$28,9341IFC Films
17The Wolverine$23,982-36%43-22$558$132,517,78118Fox
18Baggage Claim$22,380-62%46-62$487$21,503,6839Fox Searchlight
19Wadjda$19,820-40%24-16$826$1,319,80611Sony Pictures Classics
20Great Expectations (2013)$19,036-75%35-50$544$258,6563Main Street Films
21Space Station 3D$15,28726%3-1$5,096$89,414,509606IMAX
22Muscle Shoals$13,780-69%25-19$551$607,3239Magnolia Pictures
23The Heat$8,761-5%25-2$350$159,557,07022Fox
24Austenland$8,420-41%19-7$443$2,122,03715Sony Pictures Classics
25Diana$8,054-85%26-57$310$331,6354eOne Films US
26Faust$7,826-22%42$1,957$23,9902Leisure Time Features
27Deep Sea 3D$7,603-4%42$1,901$45,979,996404Warner Bros. / IMAX
28Short Term 12$7,166-20%13-2$551$993,93814Cinedigm
29To the Arctic 3D$7,114-20%90$790$13,671,41884Warner Bros. / IMAX
30Runner Runner$6,326-73%38-38$166$19,303,8398Fox
31In a World...$6,272-51%90$697$2,954,64816Roadside Attractions
32Narco Cultura$6,093--1--$6,093$6,0931Cinedigm
33Spinning Plates$5,827-50%5-1$1,165$86,8935The Film Arcade
34The Pervert's Guide to Ideology$5,679-35%3-1$1,893$44,0074Zeitgeist Films
3520 Feet from Stardom$5,308-19%70$758$4,770,41724RADiUS-TWC
36Go for Sisters$5,303-28%31$1,768$23,2273Variance Films
37Inequality for All$5,079-56%13-7$391$1,158,3529RADiUS-TWC
38Bettie Page Reveals All$4,846--1--$4,846$4,8461Music Box Films
39Grace Unplugged$4,792-58%10-19$479$2,505,4408Roadside Attractions
40The World's End$4,40216%6-2$734$25,996,22514Focus
41A Touch of Sin$3,63976%1-4$3,639$91,7148Kino Lorber
42God Loves Uganda$3,599-36%2-1$1,800$41,5987Variance Films
43Romeo and Juliet (2013)$3,413-67%12-17$284$1,153,9387Relativity Media
44Contracted$3,328--3--$1,109$3,3281IFC Midnight
45The Fifth Estate$3,170-81%16-64$198$3,251,9146Disney / DreamWorks
46I Am Divine$2,0077%53$401$42,5507The Film Collaborative
47Reaching for the Moon$1,799-80%1-1$1,799$38,6153Wolfe Releasing
48Born to Be Wild 3D$1,755-68%8-3$219$23,096,076138Warner Bros. / IMAX
49The Wicker Man: The Final Cut$1,733-44%1-2$1,733$58,3419Rialto Pictures
50Under the Sea 3D$1,688-57%5-4$338$33,671,660250Warner Bros. / IMAX
51How I Live Now$1,671-77%7-14$239$58,8833Magnolia Pictures
52The Spectacular Now$1,3261%7-1$189$6,851,96917A24
53Sweet Dreams (2013)$995-18%21$498$6,9654International Film Circuit
54Linsanity$966--1--$966$284,3328Ketchup Entertainment
55Russian Ark (2013 re-issue)$872--1--$872$37,43912Kino Lorber
56Good Ol' Freda$693-50%4-5$173$135,03912Magnolia Pictures
57Let the Fire Burn$678-61%30$226$48,6338Zeitgeist Films
58Camille Claudel 1915$67745%20$339$21,9606Kino Lorber
59The Act of Killing$637-72%20$319$450,82719Drafthouse Films
60The Patience Stone$615-59%30$205$148,40815Sony Pictures Classics
61Running From Crazy$590-85%1-2$590$33,1944Vitagraph Films
62The Ghosts in Our Machine$471-91%1-1$471$18,0793Ghosts Media Inc.
63The Trials of Muhammad Ali$392-70%1-3$392$57,57914Kino Lorber
64When Comedy Went to School$373-82%1-1$373$226,28117International Film Circuit
65Mr. Nobody$312255%10$312$3,3844Magnolia Pictures
66Big Sur$304-63%10$304$34,4614Ketchup Entertainment
67Design is One: Lella & Massimo Vignelli$214-61%10$214$13,9247First Run Features