Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Nov. 29 - Sun, Dec. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$74,179,601-53%4,1630$17,819$296,295,6572Lionsgate
2Frozen (2013)$67,391,32627589%3,7423741$18,009$93,933,2262Disney
3Thor: The Dark World$11,085,296-22%3,286-427$3,373$186,705,0864Disney
4The Best Man Holiday$8,172,920-35%1,717-324$4,760$63,088,4753Universal
5Homefront$6,915,241--2,570--$2,691$9,740,4191Open Road
6Delivery Man$6,835,841-14%3,0360$2,252$19,356,3832Disney / DreamWorks
7The Book Thief$4,864,861698%1,2341164$3,942$7,864,9204Fox
8Black Nativity$3,669,530--1,516--$2,421$4,779,7231Fox Searchlight
9Last Vegas$2,692,525-38%1,854-1072$1,452$58,598,6725CBS Films
10Gravity$2,556,188-20%1,016-829$2,516$249,699,0499Warner Bros.
1112 Years a Slave$2,305,038-19%1,165-309$1,979$33,155,2427Fox Searchlight
12Free Birds$1,835,178-66%2,287-784$802$53,266,9095Relativity Media
13Jackass Presents: Bad Grandpa$1,766,420-49%1,503-1122$1,175$98,779,6296Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Philomena$3,676,0012762%835831$4,402$4,637,4192Weinstein Company
2Dallas Buyers Club$2,517,176-6%69630$3,617$10,215,7045Focus
3Ender's Game$1,214,778-39%843-1192$1,441$59,381,2305Lionsgate / Summit
4Captain Phillips$1,148,004-37%807-849$1,423$102,723,9558Sony / Columbia
5Oldboy (2013)$885,382--583--$1,519$1,282,6651FilmDistrict
6Nebraska$730,965124%10274$7,166$1,479,3313Paramount Vantage
7The Christmas Candle$387,457-53%352-40$1,101$1,613,3223EchoLight Studios
8Cloudy with a Chance of Meatballs 2$386,941-55%707-414$547$115,033,80910Sony / Columbia
9About Time$374,035-70%331-719$1,130$14,663,6585Universal
10Despicable Me 2$340,160-1%271-24$1,255$366,932,48022Universal
11All Is Lost$193,252-47%154-193$1,255$5,306,1457Roadside Attractions
12Ram-Leela$170,771-63%2040$837$2,633,8853Eros International
13Enough Said$121,341-50%121-112$1,003$17,194,87611Fox Searchlight
14Percy Jackson: Sea of Monsters$106,7410%163-22$655$68,239,40117Fox
15We're the Millers$97,036-15%164-31$592$150,368,97117Warner Bros. / New Line
16Prisoners$92,698-28%203-52$457$60,962,87811Warner Bros.
17Insidious: Chapter 2$89,377-15%140-45$638$83,458,69212FilmDistrict
18Planes$83,604-35%185-31$452$90,211,06617Disney
19The Family (2013)$54,009-14%1304$415$36,809,72612Relativity Media
20Escape Plan$47,761-64%141-126$339$24,555,7597Lionsgate / Summit
21Krrish3$2,856-89%2080$14$2,191,3435Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Great Beauty$133,051154%2320$5,785$255,1643Janus Films
2Blue Is the Warmest Color$114,506-37%94-48$1,218$1,650,5946IFC Films
3Mandela: Long Walk to Freedom$84,283--4--$21,071$84,2831Weinstein Company
4Kill Your Darlings$68,043-32%74-4$920$760,5067Sony Pictures Classics
5Instructions Not Included$65,92012%68-12$969$44,407,42114Lionsgate / Pantelion
6Gori Tere Pyaar Mein$48,992-75%56-56$875$325,8842Reliance Entertainment
7Hubble 3D$48,51833%110$4,411$41,430,031194Warner Bros. / IMAX
8The Saratov Approach$42,4889%27-7$1,574$1,411,4328Purdie Distribution
9Lee Daniels' The Butler$42,114-25%71-53$593$115,641,17716Weinstein Company
10Monsters University$38,130-24%97-20$393$268,449,86124Disney
11Blue Jasmine$37,602-22%33-10$1,139$32,744,63419Sony Pictures Classics
12The Armstrong Lie$32,092-25%31-6$1,035$194,8574Sony Pictures Classics
13The Counselor$30,260-52%78-51$388$16,856,8986Fox
14Singh Saab the Great$30,134-78%540$558$210,9402Eros International
15Space Station 3D$27,18378%41$6,796$89,506,007607IMAX
16The Punk Singer$24,729--3--$8,243$24,7291IFC Films
17Turbo$23,407-23%39-7$600$83,009,20220Fox / DreamWorks Animation
18Don Jon$22,141-29%26-10$852$24,297,89310Relativity Media
19The Wolverine$20,757-13%35-8$593$132,550,96019Fox
20Baggage Claim$20,079-10%42-4$478$21,532,50010Fox Searchlight
21Is the Man Who Is Tall Happy?$17,286-40%63$2,881$57,4542IFC Films
22Wadjda$14,374-27%21-3$684$1,342,45512Sony Pictures Classics
23Muscle Shoals$12,847-7%20-5$642$634,87610Magnolia Pictures
24Bettie Page Reveals All$8,34472%21$4,172$14,8662Music Box Films
25Journey to the South Pacific$8,137--1--$8,137$9,3901IMAX / MacGillivray Freeman
26Austenland$8,121-4%16-3$508$2,137,57316Sony Pictures Classics
27Go for Sisters$6,41821%63$1,070$31,3294Variance Films
28The Heat$5,662-35%250$226$159,568,80123Fox
29Deep Sea 3D$5,400-29%40$1,350$45,991,509405Warner Bros. / IMAX
30To the Arctic 3D$5,394-24%90$599$13,681,36785Warner Bros. / IMAX
31Cousin Jules (2013 re-issue)$5,135--1--$5,135$5,1351Cinema Guild
32In a World...$5,042-20%5-4$1,008$2,962,54217Roadside Attractions
33Short Term 12$4,848-32%6-7$808$1,000,70715Cinedigm
34Reaching for the Moon$4,748164%43$1,187$43,8384Wolfe Releasing
35Runner Runner$4,708-26%23-15$205$19,312,4809Fox
36The World's End$4,054-8%60$676$26,003,14915Focus
37I Am Divine$3,16258%50$632$46,6498The Film Collaborative
38Under the Sea 3D$2,98977%4-1$747$33,678,353251Warner Bros. / IMAX
39Faust$2,762-65%1-3$2,762$30,8623Leisure Time Features
4020 Feet from Stardom$2,608-51%6-1$435$4,774,37125RADiUS-TWC
41Inequality for All$2,286-55%9-4$254$1,162,78310RADiUS-TWC
42Narco Cultura$2,257-63%10$2,257$10,6102Cinedigm
43Born to Be Wild 3D$2,10120%5-3$420$23,101,355139Warner Bros. / IMAX
44The Pervert's Guide to Ideology$1,882-67%2-1$941$48,0985Zeitgeist Films
45A Touch of Sin$1,786-51%10$1,786$96,3719Kino Lorber
46Good Ol' Freda$1,667141%3-1$556$136,74213Magnolia Pictures
47The Wicker Man: The Final Cut$1,666-4%10$1,666$60,89110Rialto Pictures
48The End of Time$1,468--1--$1,468$1,4681First Run Features
49When Comedy Went to School$1,339259%43$335$227,73918International Film Circuit
50Fire in the Blood$1,286--4--$322$17,62813International Film Circuit
51Sweet Dreams (2013)$1,27328%20$637$9,1745International Film Circuit
52Contempt (2013 re-issue)$928--1--$928$33,23313Rialto Pictures
53Linsanity$757-22%32$252$285,2479Ketchup Entertainment
54Museum Hours$738--2--$369$547,04623Cinema Guild
55The Fifth Estate$698-78%6-10$116$3,254,1727Disney / DreamWorks
56Grace Unplugged$638-87%4-6$160$2,507,1069Roadside Attractions
57How I Live Now$630-62%3-4$210$60,2134Magnolia Pictures
58People of a Feather$517--1--$517$4,1714First Run Features
59Romeo and Juliet (2013)$428-87%120$36$1,161,0898Relativity Media
60Caught in the Web$361--1--$361$5791levelFILM / Vitagraph
61The Act of Killing$324-49%1-1$324$451,15720Drafthouse Films
62Camille Claudel 1915$311-54%1-1$311$22,5407Kino Lorber
63Big Sur$181-40%21$91$34,7905Ketchup Entertainment
64Let the Fire Burn$180-73%1-2$180$48,8519Zeitgeist Films
65Mr. Nobody$151-52%10$151$3,6005Magnolia Pictures
66Computer Chess$147--1--$147$101,66620Kino Lorber
67The Trials of Muhammad Ali$28-93%10$28$57,60715Kino Lorber