'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Weekend Actuals (Domestic) Fri, Dec. 20 - Sun, Dec. 22

Wide (1000+)

1The Hobbit: The Desolation of Smaug$31,505,278-57%3,92825$8,021$127,550,6952Warner Bros. / New Line
2Anchorman 2: The Legend Continues$26,232,425--3,507--$7,480$39,456,0681Paramount
3Frozen (2013)$19,642,107-13%3,540-176$5,549$192,034,1175Disney
4American Hustle$19,106,9332480%2,5072501$7,621$20,220,3012Sony / Columbia
5Saving Mr. Banks$9,344,3812161%2,1102095$4,429$9,969,8672Disney
6The Hunger Games: Catching Fire$8,764,479-36%2,949-614$2,972$371,718,2755Lionsgate
7Tyler Perry's A Madea Christmas$8,384,980-48%2,1940$3,822$28,155,2572Lionsgate
8Walking With Dinosaurs$7,091,938--3,231--$2,195$7,091,9381Fox
9Thor: The Dark World$1,341,763-52%1,116-1148$1,202$200,779,8717Disney

Limited (100 — 999)

1Dhoom 3$3,423,508--239--$14,324$3,423,5081Yash Raj Films
2Philomena$1,210,637-33%738-97$1,640$13,322,1895Weinstein Company
3Inside Llewyn Davis$1,081,364203%148133$7,307$2,132,5143CBS Films
4The Book Thief$753,408-57%680-478$1,108$16,596,9977Fox
5Nebraska$565,103-38%31060$1,823$4,370,4696Paramount Vantage
6Homefront$526,672-69%675-1427$780$19,783,7774Open Road
7Delivery Man$486,339-75%663-1378$734$29,279,2255Disney / DreamWorks
8Gravity$431,497-42%302-201$1,429$253,567,28212Warner Bros.
9The Best Man Holiday$393,120-63%351-571$1,120$69,794,4356Universal
10Dallas Buyers Club$382,846-67%330-244$1,160$15,156,1228Focus
1112 Years a Slave$370,090-49%301-196$1,230$37,080,31610Fox Searchlight
12Out of the Furnace$327,165-87%728-1373$449$10,928,3053Relativity Media
13Cloudy with a Chance of Meatballs 2$296,419191%313138$947$115,740,19613Sony / Columbia
14Last Vegas$251,084-59%333-393$754$62,244,7658CBS Films
15Jackass Presents: Bad Grandpa$193,165-28%278-178$695$100,850,0519Paramount
16Captain Phillips$140,388-52%172-151$816$104,287,64011Sony / Columbia
17Ender's Game$106,077-50%187-144$567$60,724,6538Lionsgate / Summit
18Despicable Me 2$98,505-32%197-26$500$367,504,16025Universal
19Free Birds$68,631-32%184-99$373$54,090,4648Relativity Media
20Escape Plan$64,032-32%138-29$464$24,834,08210Lionsgate / Summit

Platform (1 — 99)

1Her (2013)$260,382--6--$43,397$364,6401Warner Bros.
2Personal Tailor$112,224--9--$12,469$112,2241China Lion Film
3The Great Beauty$68,428-21%424$1,629$650,9466Janus Films
4All Is Lost$48,545-70%83-180$585$5,840,56910Roadside Attractions
5Hubble 3D$41,55390%12-2$3,463$41,605,388197Warner Bros. / IMAX
6About Time$41,225-57%97-46$425$15,294,5538Universal
7The Christmas Candle$35,554-61%67-123$531$2,209,4796EchoLight Studios
8Black Nativity$34,933-76%63-197$554$6,967,5034Fox Searchlight
9Blue Is the Warmest Color$31,169-49%31-27$1,005$1,962,1029IFC Films
10The Past$29,270--3--$9,757$29,2701Sony Pictures Classics
11Mandela: Long Walk to Freedom$29,231-17%40$7,308$292,9934Weinstein Company
12Space Station 3D$29,06880%61$4,845$89,625,010610IMAX
13Percy Jackson: Sea of Monsters$26,854-40%85-38$316$68,419,95020Fox
14Enough Said$24,262-45%42-30$578$17,409,12514Fox Searchlight
15Blue Jasmine$22,420-78%26-276$862$32,971,78222Sony Pictures Classics
16Kill Your Darlings$19,790-31%20-20$990$913,48110Sony Pictures Classics
17Lee Daniels' The Butler$15,412-41%43-18$358$116,129,27519Weinstein Company
18Don Jon$12,084-62%32-60$378$24,456,51313Relativity Media
19The Saratov Approach$11,143-8%20-1$557$1,485,23411Purdie Distribution
20The Armstrong Lie$8,118-73%16-30$507$316,9767Sony Pictures Classics
21Wadjda$6,289-45%15-4$419$1,380,90215Sony Pictures Classics
22The Counselor$6,181-62%24-36$258$16,940,0729Fox
23Go for Sisters$5,114--6--$852$55,9637Variance Films
24The Family (2013)$5,033-65%29-27$174$36,901,97215Relativity Media
25Journey to the South Pacific$4,94599%32$1,648$25,9724IMAX / MacGillivray Freeman
26Is the Man Who Is Tall Happy?$3,955-64%8-7$494$112,7625IFC Films
27The Punk Singer$3,868-65%15-5$258$101,6774IFC Films
28Breakfast with Curtis$3,142--2--$1,571$6,6293Abramorama / Bond 360
29To the Arctic 3D$3,128-51%80$391$13,709,64388Warner Bros. / IMAX
30Narco Cultura$3,109-86%7-22$444$144,4055Cinedigm
3120 Feet from Stardom$2,916-76%10-22$292$4,804,15028RADiUS-TWC
32Under the Sea 3D$2,751113%5-1$550$33,689,732254Warner Bros. / IMAX
33The Selfish Giant$2,589--2--$1,295$2,5891IFC Films
34Deep Sea 3D$2,37619%20$1,188$46,002,555408Warner Bros. / IMAX
35Muscle Shoals$2,306-44%9-2$256$663,06513Magnolia Pictures
36Oldboy (2013)$2,208-93%21-130$105$2,181,2904FilmDistrict
37God Loves Uganda$2,041--2--$1,021$47,99111Variance Films
38Maidentrip$1,622--1--$1,622$1,6221First Run Features
39Faust$1,54531%3-2$515$39,5856Leisure Time Features
40Sweet Dreams (2013)$1,260-59%2-3$630$24,2418International Film Circuit
41The Act of Killing$1,058-80%2-3$529$457,94823Drafthouse Films
42Austenland$877-69%5-7$175$2,151,20219Sony Pictures Classics
43When Comedy Went to School$602252%1-1$602$232,01521International Film Circuit
44Here Comes the Devil$444-43%1-1$444$1,9322Magnolia / Magnet
45Terms and Conditions May Apply$410--1--$410$55,59424Variance Films
46Inequality for All$352-87%2-9$176$1,190,95013RADiUS-TWC
47The Last Days on Mars$302-96%1-12$302$21,6073Magnolia / Magnet
48Born to Be Wild 3D$116-48%40$29$23,112,144142Warner Bros. / IMAX