Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Weekend Actuals (Domestic) Fri, Jan. 31 - Sun, Feb. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ride Along$12,035,720-43%2,867108$4,198$92,698,4703Universal
2Frozen (2013)$8,933,513-2%2,754-3$3,244$359,635,84211Disney
3That Awkward Moment$8,742,109--2,809--$3,112$8,742,1091Focus
4The Nut Job$7,278,450-40%3,4720$2,096$49,911,4453Open Road
5Lone Survivor$7,096,330-45%3,285123$2,160$104,789,8866Universal
6Jack Ryan: Shadow Recruit$5,310,447-42%2,907-480$1,827$38,878,4173Paramount
7Labor Day (2013)$5,175,282--2,584--$2,003$5,175,2821Paramount
8American Hustle$4,160,234-41%2,216-88$1,877$133,481,4138Sony / Columbia
9I, Frankenstein$3,754,423-56%2,7530$1,364$14,724,4932Lionsgate
10The Wolf of Wall Street$3,400,780-38%1,607-197$2,116$103,927,5416Paramount
11August: Osage County$2,952,698-41%2,319-92$1,273$31,580,8446Weinstein Company
12Gravity$2,022,0280%1,132-128$1,786$263,989,37418Warner Bros.
1312 Years a Slave$1,442,164-29%1,172-59$1,231$45,850,55916Fox Searchlight
14Dallas Buyers Club$1,363,086-33%1,052-58$1,296$22,542,48614Focus
15Saving Mr. Banks$1,069,136-49%1,075-585$995$81,042,1138Disney
16Devil's Due$1,034,167-63%1,290-1254$802$14,790,0353Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$1,235,102-42%933-352$1,324$254,264,9168Warner Bros. / New Line
2Her (2013)$1,189,397-48%803-522$1,481$21,236,9137Warner Bros.
3Nebraska$1,142,673-26%875-93$1,306$13,659,57112Paramount Vantage
4Philomena$965,107-10%56762$1,702$27,380,35311Weinstein Company
5The Hunger Games: Catching Fire$940,092-39%822-229$1,144$421,408,63611Lionsgate
6The Legend Of Hercules$532,267-57%598-773$890$17,961,4074Lionsgate / Summit
7The Secret Life of Walter Mitty$348,294-43%410-130$849$56,887,1826Fox
8The Oscar Nominated Short Films 2014$329,505--105--$3,138$329,5051ShortsHD
9Anchorman 2: The Legend Continues$319,676-61%420-404$761$124,411,1297Paramount
10Gimme Shelter (2014)$307,185-55%347-38$885$1,192,3312Roadside Attractions
11Inside Llewyn Davis$291,294-43%214-75$1,361$12,473,5339CBS Films
12Walking With Dinosaurs$222,345-8%323-7$688$34,969,5877Fox
13Cloudy with a Chance of Meatballs 2$176,589-34%220-22$803$119,112,92419Sony / Columbia
14Jai Ho$176,214-79%1950$904$1,187,2662Eros International
15Captain Phillips$175,590-44%245-57$717$106,545,33817Sony / Columbia
16The Invisible Woman$156,462-40%136-17$1,150$860,2866Sony Pictures Classics
17The Book Thief$146,398-31%178-19$822$20,762,25213Fox
1847 Ronin$137,515-46%174-65$790$38,297,3056Universal
19Delivery Man$109,271201%173116$632$30,257,07811Disney / DreamWorks
20Thor: The Dark World$105,227-37%121-32$870$204,674,79013Disney
21Tyler Perry's A Madea Christmas$95,15991%16331$584$52,433,3968Lionsgate
22Paranormal Activity: The Marked Ones$80,064-73%150-377$534$32,286,4975Paramount
23Grudge Match$66,069-35%241-3$274$29,342,8086Warner Bros.
24Free Birds$59,969-37%135-36$444$55,520,08514Relativity Media
25Last Vegas$43,431-48%104-55$418$63,834,48514CBS Films

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gloria (2014)$169,285200%2926$5,837$247,6942Roadside Attractions
2The Saratov Approach$117,65897%8443$1,401$1,917,27817Purdie Distribution
3The Great Beauty$113,987-3%521$2,192$1,637,18912Janus Films
4The Past$109,3386%4916$2,231$674,4777Sony Pictures Classics
5Tim's Vermeer$49,777--4--$12,444$70,7541Sony Pictures Classics
6Journey to the South Pacific$48,091-15%120$4,008$288,11410IMAX / MacGillivray Freeman
712 O'Clock Boys$44,108--21--$2,100$44,1081Oscilloscope
8Mandela: Long Walk to Freedom$37,218-23%77-25$483$8,141,08510Weinstein Company
9Stranger By the Lake$36,56632%75$5,224$75,1652Strand Releasing
10At Middleton$33,768--20--$1,688$33,7681Anchor Bay / Freestyle
11Hubble 3D$27,878-32%172$1,640$42,334,106203Warner Bros. / IMAX
12Blue Jasmine$18,200-43%28-8$650$33,230,07328Sony Pictures Classics
13Like Father, Like Son (2014)$17,153-21%84$2,144$75,5483IFC Films
14Space Station 3D$16,719-19%30$5,573$89,970,849616IMAX
15All Is Lost$12,085-30%25-5$483$6,244,28516Roadside Attractions
16Lee Daniels' The Butler$11,812-67%52-49$227$116,624,13425Weinstein Company
17Out of the Furnace$7,919-63%36-38$220$11,326,8369Relativity Media
18Visitors$7,325-19%54$1,465$18,2492Cinedigm
19The Best Offer$7,006-54%10-5$701$56,4955IFC Films
20Peter Brook: The Tightrope$6,768--1--$6,768$10,3011First Run Features
21Knights of Badassdom$6,371-63%11-2$579$68,6802eOne Films US
22Born to Be Wild 3D$5,84711%9-2$650$23,155,250148Warner Bros. / IMAX
23Blue Is the Warmest Color$5,622-30%6-1$937$2,172,79115IFC Films
24To the Arctic 3D$5,4305%112$494$13,787,50894Warner Bros. / IMAX
25Love Is in the Air$4,937--6--$823$4,9371Focus World
26The Jewish Cardinal$3,578--1--$3,578$20,9354Film Movement
27Generation War$3,486-60%40$872$30,9923Music Box Films
28American Mustang$2,916-37%21$1,458$16,4593Vitagraph / Just Media
29A Touch of Sin$2,873-15%3-2$958$151,93818Kino Lorber
30Under the Sea 3D$2,725-18%3-1$908$33,731,799260Warner Bros. / IMAX
31The Wait$1,878--3--$626$2,1095Monterey Media
32Fire in the Blood$1,3672341%21$684$23,87322International Film Circuit
33The Armstrong Lie$1,309-75%1-3$1,309$377,47913Sony Pictures Classics
3420 Feet from Stardom$1,060-51%3-1$353$4,837,14234RADiUS-TWC
35Big Bad Wolves$1,055-73%70$151$20,4113Magnolia / Magnet
36Cutie and the Boxer$1,015217%2-1$508$192,04725RADiUS-TWC
37Run & Jump$1,000-75%1-1$1,000$6,5692IFC Films
38Muscle Shoals$9731%5-1$195$687,69419Magnolia Pictures
39The Act of Killing$97169%32$324$473,45729Drafthouse Films
40Kill Your Darlings$858-74%2-5$429$1,021,38116Sony Pictures Classics
41Maidentrip$723-90%1-3$723$33,0677First Run Features
42Sweet Dreams (2013)$717--2--$359$31,00014International Film Circuit
43Mercedes Sosa: The Voice of Latin America$499-65%10$499$2,3462First Run Features
44Short Term 12$31316%2-1$157$1,009,68524Cinedigm
45Trouble Every Day (2013 re-issue)$155--1--$155$7,80117The Film Desk
46Inequality for All$124-96%2-7$62$1,201,91219RADiUS-TWC
47People of a Feather$92--1--$92$5,65113First Run Features
48The Rocket (2013)$75-95%1-4$75$18,8044Kino Lorber