Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Feb. 7 - Sun, Feb. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The LEGO Movie$69,050,279--3,775--$18,291$69,050,2791Warner Bros.
2The Monuments Men$22,003,433--3,083--$7,137$22,003,4331Sony / Columbia
3Ride Along$9,589,940-20%2,800-67$3,425$105,312,5304Universal
4Frozen (2013)$6,872,811-23%2,460-294$2,794$368,637,43712Disney
5Lone Survivor$5,565,860-22%2,869-416$1,940$112,852,1467Universal
6That Awkward Moment$5,237,186-40%2,8090$1,864$16,545,2212Focus
7Vampire Academy$3,921,742--2,676--$1,466$3,921,7421Weinstein Company
8The Nut Job$3,753,080-48%3,004-468$1,249$55,025,7444Open Road
9Jack Ryan: Shadow Recruit$3,531,287-34%2,139-768$1,651$44,400,7024Paramount
10Labor Day (2013)$3,184,785-38%2,5840$1,233$10,127,1812Paramount
11American Hustle$3,068,641-26%1,640-576$1,871$138,085,7219Sony / Columbia
12The Wolf of Wall Street$2,582,764-24%1,167-440$2,213$107,896,5887Paramount
13August: Osage County$1,481,391-50%1,327-992$1,116$34,290,5117Weinstein Company
14I, Frankenstein$1,476,556-61%1,427-1326$1,035$17,483,8493Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$1,671,437-17%701-431$2,384$266,474,23719Warner Bros.
212 Years a Slave$816,563-43%678-494$1,204$47,347,83717Fox Searchlight
3Philomena$797,653-17%504-63$1,583$28,672,57512Weinstein Company
4Her (2013)$731,145-39%457-346$1,600$22,464,0328Warner Bros.
5Nebraska$703,207-38%525-350$1,339$14,943,27513Paramount Vantage
6The Hobbit: The Desolation of Smaug$688,196-44%537-396$1,282$255,398,3749Warner Bros. / New Line
7The Hunger Games: Catching Fire$660,668-30%529-293$1,249$422,411,45312Lionsgate
8Dallas Buyers Club$607,425-55%488-564$1,245$23,679,91115Focus
9Saving Mr. Banks$423,037-60%485-590$872$81,877,2559Disney
10The Oscar Nominated Short Films 2014$391,98719%14237$2,760$872,0672ShortsHD
11Thor: The Dark World$332,369216%233112$1,426$205,045,52014Disney
12Devil's Due$320,478-69%385-905$832$15,405,1634Fox
13Anchorman 2: The Legend Continues$260,047-19%346-74$752$124,794,3128Paramount
14The Legend Of Hercules$233,261-56%248-350$941$18,389,0685Lionsgate / Summit
15The Secret Life of Walter Mitty$189,341-46%242-168$782$57,198,1707Fox
16Walking With Dinosaurs$172,595-22%251-72$688$35,199,8108Fox
17Inside Llewyn Davis$159,826-45%129-85$1,239$12,756,46010CBS Films
18Grudge Match$144,229118%341100$423$29,520,9617Warner Bros.
19Cloudy with a Chance of Meatballs 2$123,935-30%197-23$629$119,275,86220Sony / Columbia
20Captain Phillips$110,894-37%182-63$609$106,735,67518Sony / Columbia
21The Book Thief$102,831-30%135-43$762$20,949,90314Fox
22Delivery Man$77,466-29%142-31$546$30,380,12912Disney / DreamWorks
23Tyler Perry's A Madea Christmas$69,486-27%115-48$604$52,528,3309Lionsgate
24Paranormal Activity: The Marked Ones$68,701-14%103-47$667$32,385,0516Paramount
25Free Birds$34,438-43%109-26$316$55,567,50515Relativity Media
26Jai Ho$26,645-85%1950$137$1,256,7863Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hasee Toh Phasee$336,985--88--$3,829$336,9851Reliance Entertainment
2Gloria (2014)$247,24046%6536$3,804$551,9763Roadside Attractions
3The Attorney$216,035--27--$8,001$216,0351Well Go USA
4The Great Beauty$109,007-4%531$2,057$1,803,40013Janus Films
5The Past$103,469-5%6718$1,544$841,5968Sony Pictures Classics
6The Invisible Woman$59,342-62%74-62$802$983,6487Sony Pictures Classics
7Gimme Shelter (2014)$54,890-82%76-271$722$1,335,0653Roadside Attractions
8Journey to the South Pacific$51,7818%131$3,983$356,41411IMAX / MacGillivray Freeman
9The Saratov Approach$40,914-65%56-28$731$2,052,00818Purdie Distribution
10Hubble 3D$40,11144%170$2,359$42,406,546204Warner Bros. / IMAX
11Tim's Vermeer$39,009-22%73$5,573$127,5612Sony Pictures Classics
12Stranger By the Lake$38,1114%125$3,176$130,3473Strand Releasing
13Kids for Cash$36,639--4--$9,160$36,6391SenArt Films / Paladin
14Last Vegas$22,397-48%60-44$373$63,881,08715CBS Films
15Mandela: Long Walk to Freedom$19,802-47%46-31$430$8,185,21211Weinstein Company
16Afternoon of a Faun: Tanaquil Le Clercq$15,292--2--$7,646$21,6691Kino Lorber
17Space Station 3D$14,827-11%2-1$7,414$90,007,659617IMAX
18The Last of the Unjust$14,328--8--$1,791$14,3281Cohen Media Group
19Blue Jasmine$10,874-40%22-6$494$33,252,98829Sony Pictures Classics
20Like Father, Like Son (2014)$9,708-43%7-1$1,387$94,8704IFC Films
21A Field in England$9,498--13--$731$9,4981Drafthouse Films
22Visitors$7,7566%72$1,108$30,7583Cinedigm
23Alphaville (2014 re-issue)$7,298--1--$7,298$7,2981Rialto Pictures
24Knights of Badassdom$5,169-19%9-2$574$86,7963eOne Films US
25Blue Is the Warmest Color$4,722-16%60$787$2,182,49416IFC Films
26The Best Offer$4,700-33%122$392$67,4206IFC Films
2720 Feet from Stardom$3,828261%74$547$4,842,89835RADiUS-TWC
28Born to Be Wild 3D$3,648-38%8-1$456$23,162,692149Warner Bros. / IMAX
29The Act of Killing$3,612272%2017$181$479,58130Drafthouse Films
30Cavemen$3,544--12--$295$3,5441Well Go USA
31When Comedy Went to School$3,474--5--$695$242,40328International Film Circuit
32At Middleton$3,458-90%8-12$432$49,9532Anchor Bay / Freestyle
33All Is Lost$3,173-74%12-13$264$6,253,16217Roadside Attractions
34Under the Sea 3D$3,10314%30$1,034$33,735,851261Warner Bros. / IMAX
35To the Arctic 3D$2,770-49%9-2$308$13,795,02095Warner Bros. / IMAX
36In Bloom$2,738--2--$1,369$26,6315Big World Pictures
37American Mustang$2,027-30%31$676$18,8504Vitagraph / Just Media
38Kill Your Darlings$2,007134%42$502$1,024,17517Sony Pictures Classics
39Lee Daniels' The Butler$1,822-85%11-41$166$116,631,31026Weinstein Company
40The Rocket (2013)$1,8082311%43$452$20,6125Kino Lorber
41The Armstrong Lie$1,75434%32$585$380,77614Sony Pictures Classics
42Peter Brook: The Tightrope$1,737-74%10$1,737$14,9672First Run Features
43The Pretty One$1,484--1--$1,484$1,4841Dada Films
44Free the Mind$1,388--2--$694$151,29841International Film Circuit
45Trouble Every Day (2013 re-issue)$1,388795%10$1,388$9,18918The Film Desk
46Run & Jump$1,33634%32$445$8,2433IFC Films
47Big Bad Wolves$1,1337%5-2$227$22,0944Magnolia / Magnet
48Love Is in the Air$1,103-78%3-3$368$7,6362Focus World
49Sweet Dreams (2013)$95233%20$476$32,27315International Film Circuit
50Inequality for All$820561%31$273$1,203,40520RADiUS-TWC
51A Touch of Sin$665-77%2-1$333$153,61819Kino Lorber
52Museum Hours$659--2--$330$556,23433Cinema Guild
53Short Term 12$654109%31$218$1,010,41425Cinedigm
54Demi-Soeur$634--1--$634$6341Rialto Premieres
55Fire in the Blood$582-57%20$291$24,94323International Film Circuit
56Cutie and the Boxer$578-43%20$289$193,11326RADiUS-TWC
57The End of Time$492--1--$492$3,77611First Run Features
58Deep Sea 3D$460--21$230$46,019,629415Warner Bros. / IMAX
59Muscle Shoals$266-73%2-3$133$688,87520Magnolia Pictures
60Cousin Jules (2013 re-issue)$253--1--$253$17,58411Cinema Guild
61Maidentrip$88-88%10$88$33,5668First Run Features