Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Apr. 18 - Sun, Apr. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$25,587,056-38%3,825-113$6,689$200,501,5103Disney
2Heaven is for Real$22,522,221--2,417--$9,318$29,556,4141Sony / TriStar
3Rio 2$22,159,742-44%3,97527$5,575$75,045,1222Fox
4Transcendence$10,886,386--3,455--$3,151$10,886,3861Warner Bros.
5A Haunted House 2$8,843,875--2,310--$3,829$8,843,8751Open Road
6Draft Day$5,713,076-42%2,7810$2,054$19,360,8632Lionsgate / Summit
7Divergent$5,611,624-24%2,486-624$2,257$133,776,4915Lionsgate / Summit
8Oculus$5,156,880-57%2,6480$1,947$21,146,2712Relativity Media
9Noah$5,003,303-34%2,537-745$1,972$93,277,1294Paramount
10Bears$4,776,267--1,720--$2,777$4,776,2671Disneynature
11God's Not Dead$4,646,762-16%1,796-64$2,587$48,172,0755Freestyle / Pure Flix
12The Grand Budapest Hotel$3,415,528-16%1,280-187$2,668$44,964,9297Fox Searchlight

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
12 States$1,073,898--135--$7,955$1,073,8981UTV Motion Pictures
2Muppets Most Wanted$1,057,265-54%929-1332$1,138$48,307,8185Disney
3Mr. Peabody & Sherman$788,223-58%780-1221$1,011$107,164,8047Fox / DreamWorks Animation
4Under the Skin (2014)$422,60750%176122$2,401$1,041,4753A24
5The LEGO Movie$399,466-20%340-270$1,175$252,259,05611Warner Bros.
6Non-Stop (2014)$379,270-49%360-402$1,054$90,147,1308Universal
7The Raid 2$363,672-62%539-415$675$2,219,2614Sony Pictures Classics
8The Lunchbox$349,66323%15829$2,213$2,220,6098Sony Pictures Classics
9Need For Speed$294,059-57%258-355$1,140$42,648,9426Disney / DreamWorks
10Son of God$270,704-9%503-402$538$59,437,0418Fox
11Le Week-End$266,8206%1494$1,791$1,587,5416Music Box Films
12Frozen (2013)$258,894-33%290-54$893$399,877,96722Disney
13300: Rise of an Empire$232,168-47%265-260$876$105,481,7457Warner Bros.
14Bad Words$164,770-72%223-540$739$7,563,0886Focus
15Dom Hemingway$144,675106%12987$1,122$300,0143Fox Searchlight
16The Monuments Men$143,996-18%221-44$652$77,495,40511Sony / Columbia
17RoboCop (2014)$115,511-23%175-19$660$57,735,25910Sony / Columbia
18The Nut Job$110,117-41%201-60$548$64,015,09314Open Road
19Cesar Chavez$83,240-71%117-188$711$5,391,2874Lionsgate / Pantelion
20Sabotage (2014)$81,182-78%130-621$624$10,353,4434Open Road
21Make Your Move$81,172--142--$572$81,1721High Top Releasing
22Gravity$71,447-47%145-57$493$273,980,13229Warner Bros.
233 Days to Kill$66,94569%11027$609$30,539,4219Relativity Media
24About Last Night$63,486370%10983$582$48,569,01810Sony / Screen Gems
25Tyler Perry’s The Single Moms Club$46,002-45%114-21$404$15,925,7296Lionsgate
26Philomena$30,258-43%101-56$300$37,638,92222Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$184,46331%370$4,985$816,4643Warner Bros. / IMAX
2Fading Gigolo$180,801--5--$36,160$180,8011Millennium Entertainment
3The Railway Man$164,252166%2622$6,317$252,4022Weinstein Company
4Finding Vivian Maier$132,84634%3919$3,406$491,2414IFC Films
5Only Lovers Left Alive$116,94433%1713$6,879$247,1162Sony Pictures Classics
6Journey to the South Pacific$80,78410%151$5,386$2,135,70521IMAX / MacGillivray Freeman
7Hubble 3D$78,67142%184$4,371$43,650,259214Warner Bros. / IMAX
8That Demon Within$77,130--17--$4,537$77,1301China Lion Film
9Joe (2014)$74,457-30%480$1,551$226,9512Roadside Attractions
1050 to 1$58,970-25%56-39$1,053$600,1105Ten Furlongs
11Jodorowsky's Dune$38,902-8%318$1,255$306,8505Sony Pictures Classics
12The Unknown Known$33,589-47%49-31$685$225,5613RADiUS-TWC
13Particle Fever$33,129-20%230$1,440$655,4267Abramorama / Bond 360
14Frankie & Alice$29,870-77%43-128$695$674,1513Lionsgate / CodeBlack Films
1512 Years a Slave$25,972-21%53-11$490$56,614,63327Fox Searchlight
16Pompeii$25,101-39%64-29$392$23,219,7489Sony / TriStar
17Nymphomaniac: Volume II$24,560-64%301$819$242,9393Magnolia Pictures
18The Galapagos Affair: Satan Came to Eden$22,84323%84$2,855$60,1843Zeitgeist Films
19Nymphomaniac: Volume I$20,204-63%26-23$777$697,1865Magnolia Pictures
20Watermark$18,803127%85$2,350$42,8613eOne Films US
21Tim's Vermeer$18,621-6%28-1$665$1,598,89112Sony Pictures Classics
22Dancing in Jaffa$17,70268%97$1,967$36,4382IFC Films
23The Wind Rises$17,558-29%18-7$975$5,127,3609Disney
24Ernest & Celestine$13,870-44%31-8$447$241,9548GKIDS
25Alan Partridge$12,6537%114$1,150$82,2343Magnolia Pictures
26Rob the Mob$11,983-60%13-17$922$174,9275Millennium Entertainment
27Under the Sea 3D$11,26886%70$1,610$33,871,520271Warner Bros. / IMAX
28Godzilla: The Japanese Original$10,903--1--$10,903$10,9031Rialto Pictures
29Enemy$10,409-65%15-24$694$976,4946A24
3013 Sins$9,261--45--$206$9,2611RADiUS-TWC
31Dallas Buyers Club$8,634-51%14-19$617$27,289,11625Focus
32The Face of Love$7,768-66%13-19$598$328,7267IFC Films
33Cuban Fury$7,493-87%8-71$937$90,3102eOne Films US
34Gloria (2014)$6,922-41%13-11$532$2,083,11813Roadside Attractions
35To the Arctic 3D$6,7792%51$1,356$13,984,851105Warner Bros. / IMAX
36Hateship Loveship$6,4647%32$2,155$14,7932IFC Films
37Cousin Jules (2013 re-issue)$6,254--3--$2,085$25,44221Cinema Guild
38Tasting Menu$6,010--5--$1,202$6,0101Magnolia Pictures
39Kid Cannabis$5,565--10--$557$5,5651Well Go USA
40Main Tera Hero$5,343-88%770$69$274,5793Eros International
41Child's Pose$5,041179%42$1,260$87,3349Zeitgeist Films
42Veronica Mars$4,749-44%15-8$317$3,319,1096Warner Bros.
43American Mustang$4,658--1--$4,658$43,77514Vitagraph / Just Media
44Afternoon of a Faun: Tanaquil Le Clercq$4,177-56%62$696$144,87011Kino Lorber
45The Retrieval$3,912--1--$3,912$23,1236Variance Films
46Elaine Stritch: Shoot Me$3,843-55%7-9$549$301,7249IFC Films
47Manakamana$3,635--1--$3,635$3,6351Cinema Guild
48August: Osage County$3,252-58%16-11$203$37,726,51217Weinstein Company
49Hank and Asha$3,176-49%21$1,588$10,5442FilmRise Releasing
50Gabrielle (2014)$3,024--1--$3,024$3,0241eOne Films US
51Born to Be Wild 3D$2,536-49%9-2$282$23,281,512159Warner Bros. / IMAX
52Big Men$2,168--2--$1,084$41,9776Abramorama
53The Final Member$2,064--7--$295$2,0641Drafthouse Films
54Sweet Dreams (2013)$1,73879%1-2$1,738$49,26225International Film Circuit
55No God, No Master$1,632--2--$816$2,8544Monterey Media
56Half the Road$1,613--2--$807$1,6131First Run Features
57The Great Beauty$1,549-72%4-1$387$2,852,40023Janus Films
58The Invisible Woman$1,083-44%1-6$1,083$1,226,03617Sony Pictures Classics
59Cheap Thrills$1,004-76%5-5$201$57,9625Drafthouse Films
60The Missing Picture$77242%2-1$386$41,1235Strand Releasing
61When Comedy Went to School$542--1--$542$367,91338International Film Circuit
62It Felt Like Love$285--1--$285$29,0985Variance Films
63Redwood Highway$233677%21$117$2632Monterey Media
6420 Feet from Stardom$150-69%1-1$150$4,941,72745RADiUS-TWC