Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, May. 9 - Sun, May. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Neighbors (2014)$49,033,915--3,279--$14,954$49,033,9151Universal
2The Amazing Spider-Man 2$35,501,212-61%4,3240$8,210$146,201,9342Sony / Columbia
3The Other Woman (2014)$9,605,781-33%3,30668$2,906$62,085,8243Fox
4Heaven is for Real$7,482,618-13%3,048118$2,455$75,702,6574Sony / TriStar
5Captain America: The Winter Soldier$5,750,593-26%2,701-478$2,129$245,128,3386Disney
6Rio 2$5,028,838-35%2,973-341$1,692$113,069,0825Fox
7Moms' Night Out$4,311,083--1,044--$4,129$4,311,0831Sony / TriStar
8Legends of Oz: Dorothy's Return$3,747,780--2,658--$1,410$3,747,7801Clarius Entertainment
9Divergent$1,743,676-20%1,233-406$1,414$145,067,5958Lionsgate / Summit
10Brick Mansions$1,643,574-55%1,954-693$841$18,491,3923Relativity Media
11God's Not Dead$1,422,119-19%1,000-330$1,422$57,684,9358Freestyle / Pure Flix
12Bears$1,041,724-39%1,243-547$838$16,052,7684Disneynature
13The Quiet Ones$719,214-64%1,133-894$635$7,995,6033Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$1,545,746-13%770-114$2,007$53,826,87410Fox Searchlight
2Draft Day$849,939-39%820-534$1,037$27,764,7305Lionsgate / Summit
3Fading Gigolo$734,67952%340230$2,161$2,029,1224Millennium Entertainment
4Noah$502,108-44%477-452$1,053$99,877,6507Paramount
5The LEGO Movie$488,384113%401181$1,218$253,666,49014Warner Bros.
6The Railway Man$437,644-13%18117$2,418$2,260,4405Weinstein Company
7Transcendence$353,264-70%515-1260$686$22,209,3374Warner Bros.
8A Haunted House 2$346,430-68%526-802$659$16,846,2164Open Road
9Non-Stop (2014)$328,145115%23618$1,390$91,104,08011Universal
10Mr. Peabody & Sherman$303,223-25%357-53$849$108,923,91410Fox / DreamWorks Animation
11Oculus$252,683-67%410-474$616$27,238,6405Relativity Media
12The Lunchbox$244,104-7%1534$1,595$3,428,46911Sony Pictures Classics
13Muppets Most Wanted$176,982-32%285-91$621$50,012,3288Disney
14RoboCop (2014)$129,736-68%146-85$889$58,486,40913Sony / Columbia
15Need For Speed$116,02320%19663$592$43,189,6549Disney / DreamWorks
16300: Rise of an Empire$78,967-35%191-44$413$106,170,46910Warner Bros.
17The Monuments Men$77,395-30%122-23$634$77,951,84314Sony / Columbia
18Frozen (2013)$61,662-47%142-37$434$400,447,14825Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Belle$487,109357%4541$10,825$634,2102Fox Searchlight
2Locke$223,01467%7348$3,055$523,2633A24
3Chef$204,961--6--$34,160$204,9611Open Road
4Only Lovers Left Alive$177,160-8%9225$1,926$1,061,5215Sony Pictures Classics
5Island of Lemurs: Madagascar$131,508-2%36-1$3,653$1,556,3286Warner Bros. / IMAX
6Under the Skin (2014)$127,685-25%93-32$1,373$2,067,1086A24
7Fed Up$126,028--18--$7,002$126,0281RADiUS-TWC
8Finding Vivian Maier$114,805-24%977$1,184$1,116,0947IFC Films
92 States$93,168-48%59-37$1,579$2,161,7684UTV Motion Pictures
10Ida (2014)$85,55854%74$12,223$175,4822Music Box Films
11Journey to the South Pacific$71,4469%151$4,763$2,552,55724IMAX / MacGillivray Freeman
12Walking with the Enemy$68,754-46%72-55$955$736,8303Liberty Studios
13Palo Alto$63,461--4--$15,865$63,4611Tribeca Film
14The German Doctor$63,30244%3521$1,809$177,7393IDP / Samuel Goldwyn
15Le Week-End$57,050-41%65-25$878$2,096,9289Music Box Films
16Jerusalem 3D$49,29819%202$2,465$4,070,99934National Geographic
17Hubble 3D$47,532-5%190$2,502$43,994,772217Warner Bros. / IMAX
18Blue Ruin$46,170-37%611$757$202,9283RADiUS-TWC
19Jodorowsky's Dune$33,585-26%4-57$8,396$523,7308Sony Pictures Classics
20Godzilla: The Japanese Original$29,97669%1910$1,578$78,5974Rialto Pictures
21The Hornet's Nest$26,550--4--$6,638$26,5501Freestyle Releasing
223 Days to Kill$22,702-17%42-22$541$30,688,36412Relativity Media
23God's Pocket$21,482--3--$7,161$21,4821IFC Films
24Son of God$20,353-36%68-58$299$59,666,58911Fox
25The Galapagos Affair: Satan Came to Eden$19,715-25%12-1$1,643$179,6336Zeitgeist Films
26Sabotage (2014)$15,805-34%51-9$310$10,499,9687Open Road
27The Double (2014)$14,646--2--$7,323$14,6461Magnolia Pictures
28The Raid 2$13,961-52%22-16$635$2,586,1447Sony Pictures Classics
29Joe (2014)$10,382-61%23-16$451$364,5735Roadside Attractions
30On My Way$10,063-6%134$774$311,3729Cohen Media Group
3150 to 1$9,425-12%11-5$857$679,8328Ten Furlongs
32Dom Hemingway$8,604-65%19-28$453$518,1346Fox Searchlight
33Bad Words$8,525-53%29-11$294$7,738,1369Focus
34Dancing in Jaffa$8,061-68%13-10$620$122,6435IFC Films
35Young and Beautiful$7,594136%76$1,085$21,2863IFC Films
36Redwood Highway$6,730453%41$1,683$9,9505Monterey Media
37Nymphomaniac: Volume I$6,255-33%13-2$481$753,7298Magnolia Pictures
38Nymphomaniac: Volume II$6,033-11%13-2$464$309,0616Magnolia Pictures
39Under the Sea 3D$5,650-24%131$435$33,935,383274Warner Bros. / IMAX
40The Wind Rises$5,539-61%11-15$504$5,194,64812Disney
41Queen Margot (2014 re-issue)$4,985--1--$4,985$4,9851Cohen Media Group
42Philomena$4,971-53%13-9$382$37,701,98925Weinstein Company
43Rob the Mob$4,774-41%6-2$796$200,3718Millennium Entertainment
44Bicycling with Molière$4,581-55%51$916$28,1933Strand Releasing
45Tim's Vermeer$4,388-52%8-3$549$1,655,65415Sony Pictures Classics
46The M Word$4,289-59%3-7$1,430$21,1302Rainbow Releasing
47For No Good Reason$3,707-38%82$463$21,2513Sony Pictures Classics
48Hateship Loveship$3,671-50%8-7$459$47,1915IFC Films
49Stage Fright (2014)$3,562--11--$324$3,5621Magnolia / Magnet
50Gloria (2014)$3,013-35%7-2$430$2,106,55616Roadside Attractions
51Watermark$2,889-47%5-6$578$82,8376eOne Films US
52Born to Be Wild 3D$2,82922%6-2$472$23,309,255162Warner Bros. / IMAX
53To the Arctic 3D$2,742-61%5-4$548$14,032,100108Warner Bros. / IMAX
54Enemy$2,547-47%124$212$1,004,5419A24
55Ilo Ilo$2,43616%21$1,218$37,4996Film Movement
56The Jewish Cardinal$2,151-19%30$717$125,34518Film Movement
57Alphaville (2014 re-issue)$1,835-30%10$1,835$43,72914Rialto Pictures
58That Demon Within$1,680-75%2-3$840$167,0064China Lion Film
59Deep Sea 3D$1,652--4--$413$46,041,297428Warner Bros. / IMAX
60Decoding Annie Parker$1,586-91%2-11$793$39,8502eOne Films US
61Alan Partridge$1,558-86%7-11$223$147,8316Magnolia Pictures
62The Invisible Woman$1,4380%40$360$1,233,34720Sony Pictures Classics
63For a Woman$1,410-78%20$705$11,1162Film Movement
64Manakamana$994-30%10$994$12,7064Cinema Guild
65No God, No Master$664-49%41$166$6,2427Monterey Media
66The Unknown Known$634-70%6-9$106$265,4576RADiUS-TWC
67The Protector 2$605124%10$605$1,0372Magnolia / Magnet
68Sweet Dreams (2013)$460-39%21$230$52,05928International Film Circuit
69In Bloom$409--2--$205$50,74618Big World Pictures
70The Missing Picture$312100%10$312$49,4368Strand Releasing
71Tasting Menu$31251%10$312$9,9044Magnolia Pictures
72Mistaken for Strangers$286-64%21$143$138,2787Abramorama
7320 Feet from Stardom$250-86%1-1$250$4,945,13948RADiUS-TWC
74Cheap Thrills$155-47%21$78$59,3798Drafthouse Films
75Big Men$126-79%10$126$43,6569Abramorama