Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, May. 16 - Sun, May. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Godzilla (2014)$93,188,384--3,952--$23,580$93,188,3841Warner Bros.
2Neighbors (2014)$25,065,895-49%3,31132$7,570$90,591,1002Universal
3The Amazing Spider-Man 2$16,803,227-53%3,991-333$4,210$172,169,8643Sony / Columbia
4Million Dollar Arm$10,515,659--3,019--$3,483$10,515,6591Disney
5The Other Woman (2014)$6,307,823-34%3,054-252$2,065$71,672,0164Fox
6Heaven is for Real$4,380,052-41%2,893-155$1,514$82,228,5935Sony / TriStar
7Rio 2$3,739,890-26%2,371-602$1,577$117,991,2156Fox
8Captain America: The Winter Soldier$3,664,058-36%2,271-430$1,613$250,532,3047Disney
9Legends of Oz: Dorothy's Return$1,957,456-48%2,578-80$759$6,564,4772Clarius Entertainment
10Moms' Night Out$1,773,470-59%1,0462$1,695$7,200,9022Sony / TriStar

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Divergent$1,164,742-33%991-242$1,175$146,789,7429Lionsgate / Summit
2The Grand Budapest Hotel$1,041,698-33%630-140$1,653$55,478,50411Fox Searchlight
3Belle$940,44693%173128$5,436$1,767,7443Fox Searchlight
4God's Not Dead$737,811-48%780-220$946$58,924,1639Freestyle / Pure Flix
5The LEGO Movie$524,5987%355-46$1,478$254,342,25015Warner Bros.
6Brick Mansions$506,100-69%724-1230$699$19,609,9464Relativity Media
7Fading Gigolo$398,857-46%35616$1,120$2,681,3455Millennium Entertainment
8Bears$375,653-64%580-663$648$16,839,7225Disneynature
9Draft Day$369,998-56%495-325$747$28,393,6176Lionsgate / Summit
10The Railway Man$305,568-30%1832$1,670$2,749,9466Weinstein Company
11Mr. Peabody & Sherman$304,7541%319-38$955$109,303,05411Fox / DreamWorks Animation
12Transcendence$279,951-21%315-200$889$22,635,8405Warner Bros.
13Non-Stop (2014)$268,295-18%220-16$1,220$91,439,40012Universal
14Noah$211,230-58%286-191$739$100,262,3518Paramount
15Locke$204,922-8%12148$1,694$820,0474A24
16The Lunchbox$162,421-33%130-23$1,249$3,681,95312Sony Pictures Classics
17300: Rise of an Empire$162,271105%155-36$1,047$106,488,12811Warner Bros.
18The Quiet Ones$161,124-78%341-792$473$8,357,4634Lionsgate
19Need For Speed$124,2237%160-36$776$43,369,17910Disney / DreamWorks
20Muppets Most Wanted$104,091-41%195-90$534$50,154,1799Disney
21A Haunted House 2$92,425-73%124-402$745$17,059,6495Open Road
22Oculus$81,161-68%140-270$580$27,431,0316Relativity Media
23Frozen (2013)$43,107-30%112-30$385$400,523,07926Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$708,690246%7266$9,843$991,5622Open Road
2Fed Up$184,00746%5537$3,346$369,2082RADiUS-TWC
3Island of Lemurs: Madagascar$142,8029%371$3,860$1,833,4177Warner Bros. / IMAX
4Ida (2014)$127,06749%2114$6,051$346,5123Music Box Films
5Only Lovers Left Alive$122,498-31%953$1,289$1,288,5366Sony Pictures Classics
6Palo Alto$106,19467%3632$2,950$199,3592Tribeca Film
7RoboCop (2014)$101,754-22%81-65$1,256$58,607,00714Sony / Columbia
8Under the Skin (2014)$77,587-39%56-37$1,385$2,224,8257A24
9God's Pocket$75,558252%8077$944$104,4012IFC Films
10Journey to the South Pacific$72,6552%150$4,844$2,696,69025IMAX / MacGillivray Freeman
11The German Doctor$63,1920%394$1,620$275,5534IDP / Samuel Goldwyn
12Finding Vivian Maier$63,005-45%64-33$984$1,240,1468IFC Films
13Hubble 3D$57,10220%16-3$3,569$44,130,086218Warner Bros. / IMAX
14The Monuments Men$53,495-31%94-28$569$78,031,62015Sony / Columbia
15The Immigrant$44,064--3--$14,688$44,0641Weinstein Company
162 States$35,949-61%32-27$1,123$2,221,6765UTV Motion Pictures
17Jerusalem 3D$34,438-30%14-6$2,460$4,139,61335National Geographic
18Le Week-End$34,143-40%40-25$854$2,155,85710Music Box Films
19Walking with the Enemy$30,085-56%47-25$640$799,6944Liberty Studios
20The Double (2014)$29,690103%1210$2,474$53,3442Magnolia Pictures
21Chinese Puzzle$23,544--2--$11,772$23,5441Cohen Media Group
22The Hornet's Nest$23,039-13%1713$1,355$53,5262Freestyle Releasing
23Bad Words$21,032147%8354$253$7,764,02710Focus
24Particle Fever$18,841--11--$1,713$829,58411Abramorama / Bond 360
25The Galapagos Affair: Satan Came to Eden$15,046-24%153$1,003$205,4687Zeitgeist Films
26Jodorowsky's Dune$10,662-68%1410$762$556,8839Sony Pictures Classics
27Blue Ruin$9,240-80%24-37$385$239,0564RADiUS-TWC
28Under the Sea 3D$7,94441%7-6$1,135$33,952,720275Warner Bros. / IMAX
29Son of God$7,843-61%46-22$171$59,681,11712Fox
30To the Arctic 3D$7,516174%50$1,503$14,048,157109Warner Bros. / IMAX
31Godzilla: The Japanese Original$7,444-75%8-11$931$117,8825Rialto Pictures
32The Raid 2$6,850-51%11-11$623$2,602,1228Sony Pictures Classics
33Nymphomaniac: Volume I$6,8039%7-6$972$763,0869Magnolia Pictures
34Ai Weiwei The Fake Case$5,066--1--$5,066$5,0661International Film Circuit
35Half of a Yellow Sun$4,843--1--$4,843$4,8431Monterey Media
36The Wind Rises$4,830-13%132$372$5,201,87913Disney
37Young and Beautiful$4,684-38%3-4$1,561$31,7454IFC Films
38Redwood Highway$4,515-33%3-1$1,505$17,6746Monterey Media
39Rob the Mob$4,466-6%60$744$206,9099Millennium Entertainment
40Dancing in Jaffa$4,348-46%8-5$544$134,4846IFC Films
41For No Good Reason$4,27515%7-1$611$28,2644Sony Pictures Classics
42Tim's Vermeer$4,056-8%7-1$579$1,662,56616Sony Pictures Classics
43Philomena$3,716-25%9-4$413$37,707,71926Weinstein Company
44Born to Be Wild 3D$3,21814%104$322$23,318,874163Warner Bros. / IMAX
45Alan Partridge$2,64069%4-3$660$152,2117Magnolia Pictures
46Next Year Jerusalem$2,590--1--$2,590$2,5901First Run Features
4750 to 1$2,530-73%6-5$422$685,7319Ten Furlongs
48Tasting Menu$2,482696%43$621$12,7385Magnolia Pictures
49Joe (2014)$2,334-78%10-13$233$371,8976Roadside Attractions
50Horses of God$2,251--1--$2,251$3,7791Kino Lorber
51Nymphomaniac: Volume II$1,980-67%6-7$330$314,9197Magnolia Pictures
52The Pleasures of Being Out of Step$1,846--1--$1,846$1,8461First Run Features
53Bicycling with Molière$1,823-60%4-1$456$32,9274Strand Releasing
54Hateship Loveship$1,783-51%3-5$594$50,5736IFC Films
55Manakamana$1,48750%10$1,487$14,8675Cinema Guild
56Stage Fright (2014)$1,455-59%10-1$146$6,0212Magnolia / Magnet
57For a Woman$1,4040%42$351$13,9193Film Movement
58Queen Margot (2014 re-issue)$1,190-76%10$1,190$11,2782Cohen Media Group
59That Demon Within$1,156-31%1-1$1,156$169,5965China Lion Film
60Ilo Ilo$1,060-56%31$353$37,6907Film Movement
61The Protector 2$99865%10$998$2,3173Magnolia / Magnet
62The Jewish Cardinal$860-60%30$287$127,35619Film Movement
63The Unknown Known$6594%3-3$220$266,8707RADiUS-TWC
64A People Uncounted$390--1--$390$3901First Run Features
65The Missing Picture$3326%21$166$49,7689Strand Releasing
6620 Feet from Stardom$220-12%10$220$4,945,35949RADiUS-TWC
67In Bloom$128-69%1-1$128$51,21419Big World Pictures
68No God, No Master$79-88%1-3$79$6,7388Monterey Media