Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, May. 30 - Sun, Jun. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Maleficent$69,431,298--3,948--$17,586$69,431,2981Disney
2X-Men: Days of Future Past$32,551,098-64%4,0015$8,136$162,020,2012Fox
3A Million Ways to Die in the West$16,797,385--3,158--$5,319$16,797,3851Universal
4Godzilla (2014)$12,008,129-61%3,501-451$3,430$174,439,6863Warner Bros.
5Blended$8,144,303-43%3,5550$2,291$29,350,8392Warner Bros.
6Neighbors (2014)$8,080,645-42%2,939-327$2,749$128,966,3654Universal
7The Amazing Spider-Man 2$3,778,605-52%2,152-1008$1,756$192,735,9025Sony / Columbia
8Million Dollar Arm$3,588,444-49%2,329-690$1,541$27,985,0533Disney
9The Other Woman (2014)$1,388,886-63%1,114-1040$1,247$81,076,0346Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,911,548-16%624126$3,063$6,826,4304Open Road
2Belle$1,258,965-24%52572$2,398$6,188,8985Fox Searchlight
3Rio 2$1,116,233-55%983-718$1,136$124,320,7378Fox
4Heaven is for Real$800,872-61%722-998$1,109$88,013,3477Sony / TriStar
5Captain America: The Winter Soldier$627,266-64%539-834$1,164$255,176,5509Disney
6The Grand Budapest Hotel$374,752-43%249-111$1,505$57,338,77113Fox Searchlight
7Divergent$327,133-53%373-271$877$148,640,55511Lionsgate / Summit
8The Immigrant$311,769-30%1503$2,078$1,085,3403Weinstein Company
9Moms' Night Out$293,047-62%383-478$765$9,590,2234Sony / TriStar
10The LEGO Movie$276,486-32%302-21$916$255,436,99717Warner Bros.
11The Railway Man$217,942-61%496-104$439$4,049,4718Weinstein Company
12Mr. Peabody & Sherman$199,327-30%254-32$785$110,049,68213Fox / DreamWorks Animation
13Fed Up$163,917-33%1042$1,576$1,025,2464RADiUS-TWC
14Noah$150,783-31%182-37$828$100,869,01310Paramount
15Muppets Most Wanted$134,741-31%233-36$578$50,646,20611Disney
16God's Not Dead$118,677-50%155-90$766$59,797,17611Freestyle / Pure Flix
17Legends of Oz: Dorothy's Return$97,148-78%180-494$540$8,157,2924Clarius Entertainment
18Kochadaiiyaan - The Legend$89,042-85%1610$553$817,1922Eros International
19Draft Day$85,01210%17328$491$28,698,3588Lionsgate / Summit
20Bears$84,868-38%110-104$772$17,411,7087Disneynature
21Transcendence$48,178-49%128-74$376$22,930,4887Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Seduction$323,743--94--$3,444$323,7431eOne Films US
2Ida (2014)$237,45316%5824$4,094$958,2285Music Box Films
3Fading Gigolo$136,596-51%92-94$1,485$3,399,5357Millennium Entertainment
4Cold in July$115,813187%7064$1,654$175,0402IFC Films
5Island of Lemurs: Madagascar$115,293-23%390$2,956$2,393,2839Warner Bros. / IMAX
6Palo Alto$89,310-7%5715$1,567$510,8864Tribeca Film
7Words and Pictures$78,200-11%133$6,015$217,6792Roadside Attractions
8Chinese Puzzle$64,52452%2919$2,225$169,0683Cohen Media Group
9Locke$62,031-48%69-42$899$1,166,7976A24
10Journey to the South Pacific$56,040-22%16-2$3,503$2,983,79827IMAX / MacGillivray Freeman
11The Lunchbox$55,420-43%54-14$1,026$3,972,11814Sony Pictures Classics
12The Hornet's Nest$50,641-39%42-15$1,206$255,8284Freestyle Releasing
13Only Lovers Left Alive$48,566-40%52-18$934$1,556,7938Sony Pictures Classics
14A Haunted House 2$48,496-35%74-14$655$17,263,7677Open Road
15Hubble 3D$45,404-32%222$2,064$44,387,401220Warner Bros. / IMAX
16Oculus$38,558-34%83-22$465$27,603,0308Relativity Media
17Jerusalem 3D$35,676-24%15-6$2,378$4,315,42237National Geographic
18Need For Speed$31,104-24%74-15$420$43,496,67212Disney / DreamWorks
19The Dance of Reality$30,17622%86$3,772$76,0442ABKCO Films
20Under the Skin (2014)$28,784-44%28-4$1,028$2,395,3569A24
21The Quiet Ones$27,135-30%72-20$377$8,496,1126Lionsgate
22Frozen (2013)$22,921-34%57-16$402$400,617,40928Disney
23Night Moves$21,488--2--$10,744$21,4881Cinedigm
24Brick Mansions$20,834-87%45-123$463$20,031,3746Relativity Media
25Finding Vivian Maier$18,403-35%29-11$635$1,362,27710IFC Films
26The German Doctor$18,240-46%17-6$1,073$378,2466IDP / Samuel Goldwyn
27We Are the Best!$17,664--3--$5,888$17,6641Magnolia Pictures
28Korengal$14,630--1--$14,630$14,6301Saboteur Media
29Elena (2014)$10,341--1--$10,341$10,3411Variance Films
30Redwood Highway$9,128-39%7-1$1,304$60,0348Monterey Media
31Jodorowsky's Dune$8,877-24%14-3$634$596,77011Sony Pictures Classics
32Heropanti$8,454-74%11-5$769$57,1502UTV Motion Pictures
33Gore Vidal: The United States of Amnesia$8,309-40%20$4,155$32,0462IFC Films
34Filth$7,526--3--$2,509$7,5261Magnolia / Magnet
35Under the Sea 3D$6,73347%123$561$33,983,419277Warner Bros. / IMAX
36The Double (2014)$6,205-74%14-2$443$117,7494Magnolia Pictures
37Walking with the Enemy$5,725-54%9-12$636$839,5836Liberty Studios
38Particle Fever$5,446-22%41$1,362$854,15713Abramorama / Bond 360
3950 to 1$4,460-70%5-5$892$714,55711Ten Furlongs
40Son of God$4,32615%210$206$59,696,17614Fox
41Lucky Them$3,728--1--$3,728$3,7281IFC Films
42Nymphomaniac: Volume I$3,718-24%2-3$1,859$778,83511Magnolia Pictures
43For No Good Reason$3,56269%73$509$39,5606Sony Pictures Classics
44Le Week-End$3,405-74%9-12$378$2,198,82512Music Box Films
45The Galapagos Affair: Satan Came to Eden$3,246-60%5-6$649$226,4129Zeitgeist Films
46Born to Be Wild 3D$3,24651%153$216$23,342,561165Warner Bros. / IMAX
47Half of a Yellow Sun$3,198-67%60$533$22,9853Monterey Media
48To the Arctic 3D$2,352-52%61$392$14,070,653111Warner Bros. / IMAX
49Young and Beautiful$2,309-63%6-2$385$48,0226IFC Films
50Sweet Dreams (2013)$2,193585%30$731$56,58031International Film Circuit
51Nymphomaniac: Volume II$2,113-4%3-3$704$322,5929Magnolia Pictures
52Next Year Jerusalem$2,067147%21$1,034$6,9313First Run Features
53Godzilla: The Japanese Original$1,962-71%40$491$134,1207Rialto Pictures
54Blue Ruin$1,93673%61$323$250,0146RADiUS-TWC
55Alphaville (2014 re-issue)$1,779--2--$890$46,58517Rialto Pictures
56Half the Road$1,709--1--$1,709$4,6327First Run Features
57Before You Know It$1,591--1--$1,591$1,5911Untitled Films
58Bicycling with Molière$1,315-28%20$658$37,8616Strand Releasing
59For a Woman$1,298110%10$1,298$17,0305Film Movement
60Just a Sigh$1,226--3--$409$66,97011Distrib Films
61Ai Weiwei The Fake Case$1,015-78%4-1$254$21,2903International Film Circuit
62The Retrieval$947--2--$474$48,82812Variance Films
63Manakamana$855--2--$428$19,9877Cinema Guild
64That Demon Within$76421%10$764$172,0107China Lion Film
65Deep Sea 3D$588-15%2-1$294$46,049,670431Warner Bros. / IMAX
66The Jewish Cardinal$502-46%20$251$129,40721Film Movement
67Je T'aime Je T'aime (2014 re-issue)$367-57%10$367$57,73616Film Desk / Bleeding Light Film
68The Raid 2$356-84%2-4$178$2,611,78910Sony Pictures Classics
69Tasting Menu$204-60%10$204$15,6247Magnolia Pictures
70The Unknown Known$177-85%1-4$177$269,1519RADiUS-TWC
71Stage Fright (2014)$133-56%10$133$7,0784Magnolia / Magnet
7220 Feet from Stardom$125-62%1-1$125$4,945,91051RADiUS-TWC