Grosses

'Avengers: Age of Ultron' Registers the Second Largest Debut of All-Time with $187.7M; Fails to Match Its Predecessor After Sharp Saturday DeclineMay 03, 2015 08:53 AM

by Daniel Garris

Disney's Avengers: Age of Ultron debuted with an estimated $187.66 million this weekend. While that represented the second largest opening weekend performance of all-time, it also represented a notably softer debut than had been widely expected for the film (especially after its relatively strong Thursday night launch). Instead of surpassing the $207.44 million debut of 2012's Marvel's The Avengers, Avengers: Age of Ultron had to settle for opening in between The Avengers and the $174.14 million debut of 2013's Iron Man 3. Avengers: Age of Ultron opened 9.5 percent below The Avengers and 8 percent ahead of Iron Man 3.

That Avengers: Age of Ultron is on course to ultimately gross less domestically than The Avengers isn't a surprise. But it's opening weekend performance being softer than that of its predecessor is a surprise, in part from the fact that Avengers: Age of Ultron will in all likelihood be more front-loaded than The Avengers was, perhaps significantly so.

It should be mentioned that Saturday's performance appears to have taken a clear hit from the much hyped about and long awaited Mayweather vs. Pacquiao boxing match. Game 7 of the Los Angeles Clippers vs San Antonio Spurs NBA Playoffs series and the Kentucky Derby likely also helped take a toll on Saturday's performance as well.

Avengers: Age of Ultron took in $84.46 million on Friday (which included an estimated $27.6 million from Thursday evening shows), declined a very sharp 32 percent on Saturday to gross $57.22 million and is estimated to fall 20 percent on Sunday to gross $45.98 million. That places the film's estimated opening weekend to Friday ratio at 2.22 to 1. That is significantly more front-loaded than the 2.57 to 1 ratio of The Avengers and the 2.53 to 1 ratio of Iron Man 3.

In addition to Saturday's performance being affected by the mentioned sporting events, the early front-loading for Avengers: Age of Ultron suggests that die-hard fans of the Marvel Cinematic Universe were much more excited about the film than more casual fans of the series were. It is quite possible that Furious 7 having gone over so well with moviegoers in April helped downplay anticipation a bit for Avengers: Age of Ultron with more casual fans (similarly, that appeared to happen this weekend last year when potential for The Amazing Spider-Man 2 was softened a bit by the strong audience reaction to Captain America: The Winter Soldier.)

There is hope that Avengers: Age of Ultron could rebound from its early front-loading going forward, thanks in part to a strong initial audience reaction of its own. Avengers: Age of Ultron received an A rating on CinemaScore and its early audience score among Rotten Tomatoes users stands at a very strong 90 percent. On the other hand, Avengers: Age of Ultron will face tougher initial competition throughout May than The Avengers did back in 2012, at least on paper, from the combination of Universal's Pitch Perfect 2, Warner's Max Max: Fury Road, fellow Disney release Tomorrowland and to a lesser extent from Fox's Poltergeist and Warner's Hot Pursuit.

The audience breakdown for Avengers: Age of Ultron skewed towards male moviegoers (59 percent) and towards moviegoers over the age of 25 (59 percent). Family audiences represented 22 percent of the film's overall audience. Avengers: Age of Ultron grossed an estimated $18.0 million from IMAX locations, which represented 9.6 percent of the film's overall gross.

Moving past the absolute market dominance of Avengers: Age of Ultron this weekend, it was a close three-way race for second place between Lionsgate's The Age of Adaline, Universal's Furious 7 and Sony's Paul Blart: Mall Cop 2. Estimates are close enough that the three films could still change positions when actuals are released on Monday.

The Age of Adaline placed in second with an estimated $6.25 million. While the romantic drama starring Blake Lively was down a significant 53 percent from last weekend's debut, it also experienced one of the weekend's stronger percentage holds. The Age of Adaline has grossed $23.42 million in ten days. That is on the high end of pre-release expectations and places the film just below the recent $23.68 million ten-day start of The Longest Ride (which fell 46 percent in its second weekend to gross $7.02 million). With aid from Mother's Day next weekend, The Age of Adaline should experience a stronger third weekend hold than The Longest Ride did.

After leading the box office for each of the past four weekends, Furious 7 fell to third place this weekend with an estimated $6.1 million. The seventh installment of Universal's blockbuster action franchise was down a very sharp 66 percent, which was understandable given the debut of Avengers: Age of Ultron and that Saturday's sports events took a toll on the marketplace in general. Furious 7 has grossed a massive $330.52 million through 31 days of release. That places the film an extremely impressive 45 percent ahead of the $228.62 million 31-day take of 2013's Fast & Furious 6.

Paul Blart: Mall Cop 2 claimed fourth place with an estimated $5.55 million. The modestly budgeted Kevin James led comedy sequel fell a sharp 62 percent from last weekend. Paul Blart: Mall Cop 2 has grossed $51.19 million in 17 days. The film continues to run in line with expectations and is running 13.5 percent behind the $59.21 million 17-day take of 2011's Zookeeper.

Weekend Actuals (Domestic) Fri, Jun. 27 - Sun, Jun. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Age of Extinction$100,038,390--4,233--$23,633$100,038,3901Paramount
222 Jump Street$15,842,375-42%3,426120$4,624$140,279,2673Sony / Columbia
3How to Train Your Dragon 2$13,237,697-46%3,750-518$3,530$121,952,2293Fox / DreamWorks Animation
4Think Like a Man Too$10,316,397-65%2,2250$4,637$48,084,7572Sony / Screen Gems
5Maleficent$8,376,674-35%3,073-377$2,726$202,010,0645Disney
6Jersey Boys$7,712,264-42%2,9050$2,655$27,444,7502Warner Bros.
7Edge of Tomorrow$5,404,290-45%2,535-677$2,132$84,348,9224Warner Bros.
8The Fault in Our Stars$5,130,777-40%2,845-495$1,803$109,875,7954Fox
9X-Men: Days of Future Past$3,321,427-46%2,014-667$1,649$223,414,8996Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,657,391-3%801-160$2,069$19,413,4408Open Road
2Godzilla (2014)$935,038-50%750-615$1,247$197,020,1387Warner Bros.
3Neighbors (2014)$785,770-43%510-523$1,541$147,241,1558Universal
4Blended$593,070-41%475-367$1,249$43,545,8596Warner Bros.
5A Million Ways to Die in the West$562,975-65%483-934$1,166$41,721,9305Universal
6Obvious Child$549,878124%196141$2,806$1,279,5084A24
7Rio 2$443,1997%32212$1,376$128,146,33312Fox
8Ek Villain$414,116--104--$3,982$414,1161Eros International
9Captain America: The Winter Soldier$403,920105%28197$1,437$257,225,89713Disney
10The Amazing Spider-Man 2$322,430-49%274-160$1,177$200,185,5119Sony / Columbia
11Million Dollar Arm$300,252-44%273-171$1,100$35,012,4187Disney
12Ida (2014)$264,794-1%132-1$2,006$2,488,6579Music Box Films
13Belle$255,293-20%175-69$1,459$9,655,4859Fox Searchlight
14The Grand Seduction$238,614-1%119-5$2,005$2,164,2845eOne Films US
15Heaven is for Real$236,59132%21110$1,121$90,175,14111Sony / TriStar
16Divergent$195,788-28%210-79$932$150,544,46415Lionsgate / Summit
17The Other Woman (2014)$161,818-25%195-36$830$83,403,92510Fox
18The LEGO Movie$146,534-15%33520$437$257,000,26021Warner Bros.
19Words and Pictures$136,262-37%105-70$1,298$1,731,6246Roadside Attractions
20The Rover$96,083-80%247-361$389$975,3903A24
21Moms' Night Out$83,74571%11767$716$10,276,5268Sony / TriStar
22Mr. Peabody & Sherman$79,885-27%141-38$567$111,017,44517Fox / DreamWorks Animation
23The Signal (2014)$69,811-53%180-24$388$556,0993Focus

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Snowpiercer$171,187--8--$21,398$171,1871RADiUS-TWC
2Island of Lemurs: Madagascar$144,56712%410$3,526$3,546,21513Warner Bros. / IMAX
3Begin Again$134,064--5--$26,813$134,0641Weinstein Company
4The Grand Budapest Hotel$119,673-10%90-22$1,330$58,550,01417Fox Searchlight
5Third Person$74,53592%1813$4,141$130,2652Sony Pictures Classics
6The Immigrant$68,510-23%61-49$1,123$1,984,7437Weinstein Company
7The Breakup Guru$62,717--12--$5,226$62,7171China Lion Film
8God's Not Dead$60,010-35%90-22$667$60,605,10415Freestyle / Pure Flix
9Brick Mansions$53,43166%31-29$1,724$20,358,68710Relativity Media
10Journey to the South Pacific$53,2358%181$2,958$3,431,06831IMAX / MacGillivray Freeman
11Hubble 3D$45,510-11%220$2,069$44,811,002224Warner Bros. / IMAX
12America (2014)$38,608--3--$12,869$38,6081Lionsgate
13Le Chef$35,523215%1918$1,870$55,2762Cohen Media Group
14Muppets Most Wanted$30,443-22%67-49$454$51,132,82015Disney
15Citizen Koch$28,686--24--$1,195$109,4274Variance Films
16Bears$26,054-55%72-42$362$17,713,53911Disneynature
17Venus in Fur$24,9561%108$2,496$65,5872IFC Films
18Fading Gigolo$24,535-19%24-7$1,022$3,713,94211Millennium Entertainment
19Fed Up$24,280-14%32-15$759$1,454,2558RADiUS-TWC
20Yves Saint Laurent$24,207--2--$12,104$35,8611Weinstein Company
21Jerusalem 3D$24,1447%141$1,725$4,559,63641National Geographic
22Supermensch: The Legend of Shep Gordon$24,096-46%31-15$777$175,8034RADiUS-TWC
23Under the Electric Sky$23,560--9--$2,618$169,2985Focus
24A Coffee in Berlin$23,50193%104$2,350$52,4503Music Box Films
25Code Black$21,905247%21$10,953$32,7592Long Shot Factory
26The Internet's Own Boy: The Story of Aaron Swartz$21,705--12--$1,809$21,7051FilmBuff / Participant
27Ivory Tower$20,635-1%123$1,720$77,6503IDP / Samuel Goldwyn
28Only Lovers Left Alive$19,596-1%22-1$891$1,731,53412Sony Pictures Classics
2950 to 1$17,017-18%120$1,418$770,03915Ten Furlongs
30The Railway Man$16,549-53%38-46$436$4,407,45812Weinstein Company
31Night Moves$15,3778%14-16$1,098$223,6845Cinedigm
32Whitey: United States of America v. James J. Bulger$14,287--3--$4,762$14,2871Magnolia Pictures
33Alone Yet Not Alone$14,016-83%20-60$701$883,59840Enthuse Entertainment
34Under the Skin (2014)$12,54748%14-2$896$2,519,75013A24
35The Lunchbox$12,339-44%16-10$771$4,161,44118Sony Pictures Classics
36Locke$11,54733%15-3$770$1,296,45210A24
37Chinese Puzzle$11,41228%143$815$310,0767Cohen Media Group
38A Summer's Tale (2014 re-issue)$11,351-12%20$5,676$33,3162Big World Pictures
39Hellion$10,50556%85$1,313$29,7463IFC Films
40The Last Sentence$9,97111%64$1,662$24,1482Music Box Films
41Legends of Oz: Dorothy's Return$9,802-73%21-31$467$8,433,8628Clarius Entertainment
42We Are the Best!$7,536-49%19-4$397$147,3155Magnolia Pictures
43Finding Vivian Maier$7,346-8%10-1$735$1,455,76214IFC Films
44Under the Sea 3D$7,011-25%70$1,002$34,703,419281Warner Bros. / IMAX
45Gore Vidal: The United States of Amnesia$6,743-8%6-3$1,124$117,9586IFC Films
46Radio Free Albemuth$5,553--10--$555$5,5531Freestyle Releasing
47Redwood Highway$5,3029%7-1$757$109,97112Monterey Media
48Frozen (2013)$5,181-41%14-9$370$400,716,69832Disney
49Ilo Ilo$5,029--2--$2,515$46,54113Film Movement
50Cold in July$4,686-66%8-10$586$409,9156IFC Films
51Siddharth$4,564--1--$4,564$4,5641Zeitgeist Films
52The Double (2014)$4,511-36%9-5$501$162,3228Magnolia Pictures
53Jodorowsky's Dune$4,17453%73$596$635,25915Sony Pictures Classics
54In Bloom$3,238--2--$1,619$55,70725Big World Pictures
55Nothing Bad Can Happen$2,853--4--$713$2,8531Drafthouse Films
56Ai Weiwei The Fake Case$2,72749%72$390$37,7557International Film Circuit
57Borgman$2,635-77%4-9$659$39,5824Drafthouse Films
58Le Week-End$2,442-28%3-2$814$2,223,38016Music Box Films
59Lucky Them$2,274-35%6-3$379$28,5385IFC Films
60The Amazing Catfish$2,134-29%31$711$8,5743Strand Releasing
61The Pleasures of Being Out of Step$1,662--1--$1,662$6,6177First Run Features
62To the Arctic 3D$1,496-72%2-1$748$14,141,127115Warner Bros. / IMAX
63Particle Fever$1,226-51%21$613$869,83817Abramorama / Bond 360
64Filth$1,205-42%3-1$402$30,6265Magnolia / Magnet
65Evergreen: The Road to Legalization$9492057%10$949$1,3503First Run Features
66Je T'aime Je T'aime (2014 re-issue)$947142%21$474$60,37920Film Desk / Bleeding Light Film
67For No Good Reason$877-10%51$175$61,66210Sony Pictures Classics
68Jackpot$806--2--$403$8061Doppelgänger Releasing
69Test$797--2--$399$18,1724Variance Films
70The Hornet's Nest$717-76%2-1$359$306,9478Freestyle Releasing
71Manakamana$680386%10$680$23,49911Cinema Guild
72Bicycling with Molière$642-50%20$321$54,72910Strand Releasing
73Half of a Yellow Sun$562-88%41$141$37,1267Monterey Media
74The Sacrament$468-64%2-3$234$9,0394Magnolia / Magnet
75The Unknown Known$425-11%1-1$425$276,38113RADiUS-TWC
76Deep Sea 3D$3188%42$80$46,067,438435Warner Bros. / IMAX
77The Jewish Cardinal$162--1--$162$130,04025Film Movement
78Born to Be Wild 3D$94-94%6-5$16$23,419,618169Warner Bros. / IMAX