Grosses

'Home' a Welcome Surprise with $54.0M; 'Get Hard' Off to a Healthy $34.6M StartMarch 29, 2015 08:45 AM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected estimated first place start of $54.0 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend performance for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 68 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 24 percent stronger than the $43.64 million debut of 2013's The Croods.

Despite mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.70 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and is estimated to decline 25 percent on Sunday to gross $16.43 million. That places the film's estimated opening weekend to Friday ratio at 3.44 to 1. The film received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with an estimated $34.61 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened just below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.94 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 1.5 percent on Saturday to take in $13.14 million and is estimated to fall 35 percent on Sunday to gross $8.54 million. That places the film's estimated opening weekend to Friday ratio at 2.67 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with an estimated $22.08 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 58 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.92 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with an estimated $17.52 million. Disney's blockbuster fairy tale adaptation was down a sharp 50 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $150.02 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with an estimated fifth place take of $4.02 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.76 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with an estimated $242,152 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $60,538 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Jul. 11 - Sun, Jul. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dawn of The Planet of The Apes$72,611,427--3,967--$18,304$72,611,4271Fox
2Transformers: Age of Extinction$16,302,415-56%3,913-320$4,166$208,833,7133Paramount
3Tammy$12,555,151-42%3,4650$3,623$56,998,7522Warner Bros. / New Line
422 Jump Street$6,501,558-34%2,811-513$2,313$171,762,6975Sony / Columbia
5How to Train Your Dragon 2$6,073,372-32%2,885-412$2,105$152,276,7335Fox / DreamWorks Animation
6Earth to Echo$5,488,277-34%3,2300$1,699$24,585,8162Relativity Media
7Deliver Us from Evil (2014)$4,750,289-51%3,0490$1,558$25,052,0992Sony / Screen Gems
8Maleficent$4,180,586-32%2,077-312$2,013$222,005,3947Disney
9Jersey Boys$2,517,430-51%1,968-662$1,279$41,712,0404Warner Bros.
10Think Like a Man Too$2,400,983-51%1,231-498$1,950$61,807,2454Sony / Screen Gems
11America (2014)$2,393,811-13%1,1050$2,166$8,211,7913Lionsgate
12Edge of Tomorrow$1,813,249-50%1,103-435$1,644$94,498,3416Warner Bros.
13The Fault in Our Stars$1,506,215-40%1,002-863$1,503$119,629,6996Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Begin Again$2,820,839124%939764$3,004$5,171,5873Weinstein Company
2Chef$1,259,140-26%70115$1,796$24,075,14010Open Road
3X-Men: Days of Future Past$1,025,365-46%655-389$1,565$229,162,4368Fox
4Snowpiercer$635,370-37%356106$1,785$2,635,4723RADiUS-TWC
5Rio 2$392,0996%285-26$1,376$129,626,91114Fox
6Humpty Sharma Ki Dulhania$380,011--101--$3,762$380,0111Reliance Entertainment
7Neighbors (2014)$357,625-14%267-48$1,339$148,636,11010Universal
8The Amazing Spider-Man 2$344,843-25%275-14$1,254$201,597,62511Sony / Columbia
9Blended$342,8193%33530$1,023$44,713,3148Warner Bros.
10Godzilla (2014)$246,234-41%303-49$813$198,355,1859Warner Bros.
11Third Person$238,026124%227193$1,049$556,5564Sony Pictures Classics
12Obvious Child$219,325-41%134-68$1,637$2,344,8456A24
13Captain America: The Winter Soldier$213,468-36%215-36$993$258,258,22215Disney
14A Million Ways to Die in the West$213,320-24%188-39$1,135$42,615,6857Universal
15Million Dollar Arm$186,1582%22461$831$35,643,7529Disney
16Heaven is for Real$151,510-21%173-13$876$90,836,06713Sony / TriStar
17Belle$137,810-27%107-16$1,288$10,249,49511Fox Searchlight
18The LEGO Movie$78,61223%350110$225$257,335,78123Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Boyhood$387,618--5--$77,524$387,6181IFC Films
2Island of Lemurs: Madagascar$151,5172%410$3,696$4,240,61515Warner Bros. / IMAX
3Ida (2014)$147,712-37%88-15$1,679$3,119,85411Music Box Films
4Life Itself$141,5558%6643$2,145$329,0212Magnolia Pictures
5The Grand Seduction$121,338-28%921$1,319$2,706,8687eOne Films US
6The Grand Budapest Hotel$69,321-31%63-9$1,100$58,848,86619Fox Searchlight
7A Hard Day's Night (2014 re-issue)$65,488-70%56-46$1,169$427,5062Janus Films
8The Other Woman (2014)$65,152-32%96-46$679$83,742,26512Fox
9Journey to the South Pacific$59,243-8%180$3,291$3,682,42133IMAX / MacGillivray Freeman
10Hubble 3D$52,611-10%131$4,047$45,057,568226Warner Bros. / IMAX
11Words and Pictures$47,582-51%40-21$1,190$1,986,5488Roadside Attractions
12Venus in Fur$42,21141%197$2,222$170,0774IFC Films
13Mr. Peabody & Sherman$41,178-20%78-33$528$111,233,40119Fox / DreamWorks Animation
14Land Ho!$34,319--4--$8,580$34,3191Sony Pictures Classics
15Yves Saint Laurent$33,887-28%144$2,421$162,2713Weinstein Company
16Le Chef$30,782-31%12-6$2,565$169,8574Cohen Media Group
17Moms' Night Out$22,680-56%54-42$420$10,429,70710Sony / TriStar
18Jerusalem 3D$20,492-30%143$1,464$4,671,77143National Geographic
19Code Black$19,696147%76$2,814$75,3864Long Shot Factory
20Only Lovers Left Alive$17,22711%120$1,436$1,794,05914Sony Pictures Classics
21A Coffee in Berlin$15,4022%10-1$1,540$107,5195Music Box Films
22The Breakup Guru$14,390-60%6-4$2,398$183,6833China Lion Film
23A Summer's Tale (2014 re-issue)$13,822-6%62$2,304$79,4244Big World Pictures
24God's Not Dead$11,622-68%25-35$465$60,722,24717Freestyle / Pure Flix
25The Rover$10,1660%12-9$847$1,043,5725A24
26Under the Sea 3D$10,111-12%6-1$1,685$34,127,720283Warner Bros. / IMAX
27Under the Skin (2014)$9,855-14%9-3$1,095$2,565,63915A24
28Whitey: United States of America v. James J. Bulger$9,588-32%91$1,065$55,4403Magnolia Pictures
29Locke$8,741-16%10-1$874$1,329,64812A24
3050 to 1$8,019-14%7-1$1,146$798,53617Ten Furlongs
31Bears$7,107-40%22-9$323$17,769,44213Disneynature
32Fading Gigolo$6,736-43%10-2$674$3,763,97313Millennium Entertainment
33Ivory Tower$6,252163%30$2,084$99,5555IDP / Samuel Goldwyn
34Citizen Koch$6,218--9--$691$142,7296Variance Films
35The Last Sentence$6,002230%64$1,000$38,5904Music Box Films
36Muppets Most Wanted$5,892-46%23-18$256$51,178,89317Disney
37Fed Up$5,878-14%202$294$1,501,12710RADiUS-TWC
38Chinese Puzzle$5,784-28%102$578$335,4309Cohen Media Group
39Frozen (2013)$5,751-20%9-2$639$400,736,60034Disney
40Half of a Yellow Sun$5,1612381%43$1,290$44,7659Monterey Media
41Closed Curtain$5,002--1--$5,002$7,6561Variance Films
42Finding Vivian Maier$4,85453%81$607$1,479,30916IFC Films
43The Lunchbox$4,647-42%105$465$4,185,81720Sony Pictures Classics
44The Double (2014)$4,2136%70$602$178,96110Magnolia Pictures
45The Signal (2014)$4,079-39%15-20$272$597,4205Focus
46The Railway Man$3,284-53%11-3$299$4,435,08314Weinstein Company
47We Are the Best!$2,907-15%10-2$291$159,9717Magnolia Pictures
48For a Woman$2,575--1--$2,575$28,13111Film Movement
49Redwood Highway$2,537-7%20$1,269$119,24314Monterey Media
50Hellion$2,529-54%92$281$46,1105IFC Films
51Night Moves$2,213-77%6-5$369$248,3837Cinedigm
52Lucky Them$1,905-30%40$476$37,8377IFC Films
53Supermensch: The Legend of Shep Gordon$1,895-78%6-6$316$202,4056RADiUS-TWC
54Siddharth$1,718-11%10$1,718$13,3843Zeitgeist Films
55Gore Vidal: The United States of Amnesia$1,534-69%60$256$133,2968IFC Films
56Borgman$1,499-61%5-2$300$51,7226Drafthouse Films
57A Long Way Down$1,426--1--$1,426$1,4261Magnolia Pictures
58The Empty Hours$1,366--1--$1,366$1,3661Strand Releasing
59The Internet's Own Boy: The Story of Aaron Swartz$1,342-69%2-2$671$46,3793FilmBuff / Participant
60Legends of Oz: Dorothy's Return$1,218-87%10-13$122$8,456,32510Clarius Entertainment
61Cold in July$1,202-57%5-1$240$416,8438IFC Films
62To the Arctic 3D$1,114178%21$557$14,147,968117Warner Bros. / IMAX
63Jodorowsky's Dune$620-57%2-1$310$644,03617Sony Pictures Classics
64For No Good Reason$607402%32$202$63,03212Sony Pictures Classics
65Ai Weiwei The Fake Case$550-80%2-1$275$44,3839International Film Circuit
66Bicycling with Molière$525-28%1-1$525$57,09412Strand Releasing
67The Hornet's Nest$520-77%21$260$310,18010Freestyle Releasing
68Under the Electric Sky$473-93%1-8$473$196,0777Focus
69The Girl on the Train (2014)$468122%21$234$4682Monterey Media
70Ilo Ilo$441-89%1-1$441$54,07115Film Movement
71Deep Sea 3D$41983%21$210$46,069,917437Warner Bros. / IMAX
72Filth$404-64%2-1$202$33,4767Magnolia / Magnet
73Je T'aime Je T'aime (2014 re-issue)$320-51%10$320$61,35222Film Desk / Bleeding Light Film
74The Jewish Cardinal$198-4%10$198$130,66127Film Movement
75Born to Be Wild 3D$104-84%4-1$26$23,433,602171Warner Bros. / IMAX
76Nothing Bad Can Happen$65-85%1-1$65$4,6793Drafthouse Films
77The Amazing Catfish$50-96%1-1$50$11,2785Strand Releasing
78Evergreen: The Road to Legalization$12--1--$12$1,6145First Run Features