Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Weekend Actuals (Domestic) Fri, Aug. 1 - Sun, Aug. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Guardians of the Galaxy$94,320,883--4,080--$23,118$94,320,8831Disney
2Lucy$18,252,590-58%3,20229$5,700$79,539,9752Universal
3Get On Up$13,585,915--2,468--$5,505$13,585,9151Universal
4Hercules (2014)$11,010,367-63%3,5950$3,063$52,658,4152Paramount
5Dawn of The Planet of The Apes$8,690,314-48%3,283-385$2,647$189,319,9874Fox
6Planes: Fire and Rescue$6,044,003-37%3,241-598$1,865$47,216,2093Disney
7The Purge: Anarchy$5,853,245-44%2,656-200$2,204$63,264,2203Universal
8Sex Tape$3,522,201-42%2,500-562$1,409$33,880,6653Sony / Columbia
9And So It Goes$3,261,935-30%1,81654$1,796$10,390,7182Clarius Entertainment
10Transformers: Age of Extinction$2,241,072-52%1,732-744$1,294$241,206,9876Paramount
11Tammy$1,568,002-55%1,415-1147$1,108$81,530,7075Warner Bros. / New Line

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Most Wanted Man$3,242,16221%726365$4,466$6,976,8112Roadside Attractions
2Boyhood$2,398,68336%310203$7,738$7,442,0634IFC Films
3Maleficent$1,272,342-31%681-396$1,868$234,740,47310Disney
4How to Train Your Dragon 2$1,216,629-46%861-497$1,413$168,570,6868Fox / DreamWorks Animation
522 Jump Street$1,180,532-55%828-785$1,426$188,441,6148Sony / Columbia
6Begin Again$668,236-58%727-517$919$13,755,5736Weinstein Company
7Chef$657,530-14%350-55$1,879$28,309,99913Open Road
8Edge of Tomorrow$629,58620%40249$1,566$98,621,3469Warner Bros.
9Wish I Was Here$610,109-47%753128$810$3,054,0753Focus
10The Fluffy Movie$530,206-60%4320$1,227$2,370,1582Open Road
11Earth to Echo$470,536-66%536-736$878$36,978,2055Relativity Media
12Kick$439,304-59%162-15$2,712$2,100,0412UTV Motion Pictures
13Captain America: The Winter Soldier$398,956193%18118$2,204$259,322,89018Disney
14America (2014)$354,731-61%478-282$742$14,074,7746Lionsgate
15The Fault in Our Stars$316,902-34%282-105$1,124$123,403,6409Fox
16Jersey Boys$285,089-43%286-176$997$46,222,8547Warner Bros.
17Godzilla (2014)$241,850-37%277-25$873$200,163,95312Warner Bros.
18X-Men: Days of Future Past$187,084-53%190-99$985$231,696,33711Fox
19Neighbors (2014)$174,295-30%177-31$985$149,771,25513Universal
20Rio 2$171,317-23%212-18$808$131,020,63317Fox
21Blended$149,673-28%187-36$800$45,889,19111Warner Bros.
22The Amazing Spider-Man 2$119,966-32%161-26$745$202,644,00114Sony / Columbia
23Think Like a Man Too$112,399-69%115-202$977$65,028,6877Sony / Screen Gems
24Snowpiercer$110,192-46%100-49$1,102$4,139,1996RADiUS-TWC
25Million Dollar Arm$77,177-26%101-39$764$36,312,73912Disney
26I Origins$67,214-13%12246$551$233,3343Fox Searchlight

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Magic in the Moonlight$740,75980%6548$11,396$1,323,0952Sony Pictures Classics
2Island of Lemurs: Madagascar$166,674-10%410$4,065$5,436,36618Warner Bros. / IMAX
3Deliver Us from Evil (2014)$93,920-65%97-224$968$30,523,5685Sony / Screen Gems
4Hubble 3D$75,26328%9-5$8,363$45,473,641229Warner Bros. / IMAX
5Calvary$74,149--4--$18,537$74,1491Fox Searchlight
6Journey to the South Pacific$70,2361%180$3,902$4,147,96136IMAX / MacGillivray Freeman
7Obvious Child$67,467-13%44-19$1,533$2,895,9019A24
8Heaven is for Real$52,621-45%96-33$548$91,386,09716Sony / TriStar
9The Grand Seduction$47,725-39%50-24$955$3,204,78410eOne Films US
10Mood Indigo$38,05857%2013$1,903$118,9113Drafthouse Films
11Ida (2014)$35,939-46%33-15$1,089$3,551,00614Music Box Films
12Belle$30,595-44%43-15$712$10,645,03914Fox Searchlight
13A Five Star Life$28,680193%76$4,097$73,3883Music Box Films
14Child of God$27,630--8--$3,454$27,6301Well Go USA
15Mr. Peabody & Sherman$25,4044%591$431$111,392,58022Fox / DreamWorks Animation
16Le Chef$23,197-22%184$1,289$306,7247Cohen Media Group
17Persecuted$21,194-87%32-352$662$1,546,2193Millennium Entertainment
18Land Ho!$19,375-40%195$1,020$173,9104Sony Pictures Classics
19Jerusalem 3D$18,1783%100$1,818$4,837,18846National Geographic
20Life Itself$16,854-66%44-33$383$712,2435Magnolia Pictures
21The Grand Budapest Hotel$15,008-44%23-14$653$59,034,59922Fox Searchlight
22Under the Sea 3D$14,14827%6-2$2,358$34,219,524286Warner Bros. / IMAX
23Code Black$13,136116%104$1,314$135,6147Long Shot Factory
2450 to 1$12,537-5%103$1,254$842,79420Ten Furlongs
25Words and Pictures$12,289-56%18-10$683$2,140,90611Roadside Attractions
26Venus in Fur$10,398-57%31-14$335$327,8897IFC Films
27The Other Woman (2014)$10,046-51%22-17$457$83,892,21815Fox
28Yves Saint Laurent$9,985-38%80$1,248$262,4076Weinstein Company
29Born to Be Wild 3D$9,898521%7-1$1,414$23,485,722174Warner Bros. / IMAX
30Third Person$9,622-48%9-26$1,069$874,8057Sony Pictures Classics
31Only Lovers Left Alive$8,283-8%7-3$1,183$1,841,12217Sony Pictures Classics
32Happy Christmas$7,016-7%95$780$17,4392Magnolia Pictures
33The LEGO Movie$6,951-81%38-164$183$257,716,50726Warner Bros.
34Under the Skin (2014)$6,454-21%5-3$1,291$2,605,03918A24
35The Rover$5,776-34%6-5$963$1,089,1508A24
36A Summer's Tale (2014 re-issue)$5,524-17%71$789$134,2657Big World Pictures
37Locke$4,212-19%4-1$1,053$1,361,42315A24
38There’s No Place Like Utopia$4,19029%54$838$45,2543Rocky Mountain Pictures
39A Master Builder$4,135-41%10$4,135$21,4872Abramorama
40The Double (2014)$4,05882%92$451$196,63213Magnolia Pictures
41God's Not Dead$3,714-12%7-2$531$60,753,73520Freestyle / Pure Flix
42A Coffee in Berlin$3,675-42%7-2$525$146,1358Music Box Films
43Fed Up$3,086-28%7-6$441$1,533,02513RADiUS-TWC
44The Lunchbox$2,706-63%4-4$677$4,207,84123Sony Pictures Classics
45Siddharth$2,672-23%2-2$1,336$48,6176Zeitgeist Films
46Finding Vivian Maier$2,228-29%95$248$1,503,61619IFC Films
47We Are the Best!$1,099-12%31$366$174,24410Magnolia Pictures
48To the Arctic 3D$1,014-32%41$254$14,159,514120Warner Bros. / IMAX
49Godzilla: The Japanese Original$1,000--1--$1,000$147,41816Rialto Pictures
50The Jewish Cardinal$926--1--$926$133,06630Film Movement
51Moebius$876--1--$876$8761RAM Releasing
52Supermensch: The Legend of Shep Gordon$855-13%40$214$210,5299RADiUS-TWC
53The Last Sentence$81957%21$410$48,5947Music Box Films
54For No Good Reason$714151%21$357$66,31115Sony Pictures Classics
55Whitey: United States of America v. James J. Bulger$709-49%2-2$355$73,7116Magnolia Pictures
56Night Moves$4814%20$241$252,90310Cinedigm
57A Long Way Off$403-34%10$403$29,7779Moving Visions Entertainment
58Accident (2014 re-issue)$378--1--$378$17,16111Rialto Pictures
59As It Is in Heaven (2014)$340-87%10$340$9,7854Embark Visuals
60Bicycling with Molière$207--1--$207$59,62415Strand Releasing
61Je T'aime Je T'aime (2014 re-issue)$197--1--$197$63,06225Film Desk / Bleeding Light Film
62For a Woman$126--1--$126$32,28614Film Movement