Grosses

'Home' a Welcome Surprise with $52.1M; 'Get Hard' Off to a Healthy $33.8M StartMarch 30, 2015 01:05 PM

by Daniel Garris

Home surprised in a big way this weekend with a significantly stronger than expected first place start of $52.11 million. The 3D computer animated film from Fox and DreamWorks Animation had been widely expected to find itself in a close race for first place with Get Hard heading into the weekend. Instead, Home led the weekend box office with ease, which was very welcome news for DreamWorks Animation after a string of softer than expected performers that started back in July of 2013 with Turbo. The opening weekend performance of Home represented the largest opening weekend for DreamWorks Animation since the $60.32 million debut of Madagascar 3 back in June of 2012. Home opened an impressive 62 percent stronger than the $32.21 million start of last year's Mr. Peabody & Sherman and 19 percent stronger than the $43.64 million debut of 2013's The Croods.

Although it received mixed critical reviews, Home proved to be critic proof this weekend, thanks in part to the relatively small amount of animated releases in the marketplace since December and in part to the star power of the film's vocal cast, which includes Jim Parsons, Rihanna, Steve Martin and Jennifer Lopez.

Home opened with $15.72 million on Friday (which included an estimated $650,000 from Thursday evening shows), increased a healthy 39 percent on Saturday to take in $21.88 million and declined 34 percent on Sunday to gross $14.51 million. That placed the film's opening weekend to Friday ratio at 3.32 to 1. Home received a strong A rating on CinemaScore, which suggests that the film is going over much better with moviegoers than it has with critics and is a good early sign going forward. Home should also be helped out going forward by no new animated films entering the marketplace between now and the June 19th launch of Disney's Inside Out.

While it settled for second place this weekend, Warner's Get Hard was off to a good start with $33.80 million. The R-rated comedy starring Will Ferrell and Kevin Hart opened toward the higher end of pre-release expectations. The combined drawing power of Ferrell and Hart was clearly able to make up for both largely negative critical reviews and a relative lack of online buzz for the film heading into the weekend. Get Hard may have also received a boost this weekend from moviegoers who wanted to catch the film before Universal's highly anticipated Furious 7 enters the marketplace next weekend. Get Hard opened 5 percent below the $35.54 million start of 2010's The Other Guys.

Get Hard started out with $12.90 million on Friday (which included an estimated $1.8 million from Thursday evening shows), increased a slim 2 percent on Saturday to take in $13.12 million and fell 41 percent on Sunday to gross $7.78 million. That placed the film's opening weekend to Friday ratio at 2.62 to 1, which could be an early sign of front-loading going forward. The film received a so-so B rating on CinemaScore, which also isn't the greatest early long-term sign (especially with the mentioned Furious 7 quickly approaching). The audience breakdown for Get Hard skewed towards male moviegoers (54 percent) and towards moviegoers over the age of 25 (61 percent).

Lionsgate's The Divergent Series: Insurgent was down two spots this weekend to place in third with $21.54 million. The second installment of the young adult series starring Shailene Woodley fell a sharp 59 percent from last weekend's first place debut. Insurgent experienced a sharper second weekend decline than last year's Divergent did; as that film fell 53 percent in its second weekend to gross $25.62 million. While Insurgent is having a solid box office run of its own so far with a ten-day start of $85.85 million, the film is running 9 percent behind the $94.38 million ten-day take of Divergent. It should be noted that the overseas start for Insurgent continues to be significantly stronger than that of Divergent.

Cinderella was also down two spots this weekend to place in fourth with $17.04 million. Disney's blockbuster fairy tale adaptation was down a sharp 51 percent from last weekend. Despite strong critical reviews and good word of mouth, direct competition from both Home and Insurgent have clearly taken a toll on the film's holding power so far. With that said, Cinderella has still grossed a very strong $149.55 million through 17 days of release. That places the film 8 percent behind the $163.02 million 17-day take of last year's Maleficent. Cinderella may still stabilize going forward, especially given the limited amount of new options for family audiences in April.

It Follows continued its noteworthy performance this weekend with a fifth place take of $3.81 million. The critically acclaimed horror thriller from RADiUS-TWC expanded into semi-wide release this weekend after two weeks of platform release. It Follows has grossed $4.55 million in 17 days and could hold up better than usual for its genre going forward thanks to its strong word of mouth and critical reviews.

On the platform front, A24's While We're Young was off to a very nice start this weekend with $227,688 from 4 locations in New York and Los Angeles. That gave the Noah Baumbach directed comedy starring Ben Stiller and Naomi Watts a per-location average of $56,922 for the frame. While We're Young will expand into additional locations next weekend and is scheduled to receive a nationwide expansion on April 10th.

Weekend Actuals (Domestic) Fri, Feb. 17 - Mon, Feb. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Safe House$27,542,825-31%3,1212$8,825$81,812,4402Universal
2The Vow$26,640,786-35%2,9580$9,006$88,567,6232Sony / Screen Gems
3Journey 2: The Mysterious Island$25,934,109-5%3,50030$7,410$59,050,4512Warner Bros. / New Line
4Ghost Rider: Spirit of Vengeance$25,470,773--3,174--$8,025$25,470,7731Sony / Columbia
5This Means War$20,006,912--3,189--$6,274$21,616,7171Fox
6Star Wars: Episode I - The Phantom Menace 3D$9,920,675-56%2,6550$3,737$35,793,9102Fox
7Chronicle$9,164,061-24%2,556-352$3,585$52,643,4873Fox
8The Secret World of Arrietty$8,684,864--1,522--$5,706$8,684,8641Disney
9The Woman in Black$7,794,176-23%2,559-297$3,046$46,404,7943CBS Films
10The Grey$3,717,234-26%2,107-694$1,764$48,610,2934Open Road
11The Descendants$3,489,6721%1,243-338$2,807$75,572,44214Fox Searchlight
12Big Miracle$3,162,190-20%1,634-499$1,935$17,605,6853Universal
13Red Tails$1,769,318-27%1,009-571$1,754$47,885,8545Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Artist$2,971,45333%8080$3,678$28,070,41213Weinstein Company
2Hugo$2,201,23925%558-144$3,945$67,287,36313Paramount
3Underworld Awakening$1,350,106-46%826-831$1,635$61,593,9075Sony / Screen Gems
4The Iron Lady$1,296,47412%623111$2,081$24,656,2608Weinstein Company
5One For the Money$929,511-60%933-1123$996$25,605,7204Lionsgate
6Extremely Loud and Incredibly Close$771,146-48%577-798$1,336$30,774,1239Warner Bros.
7Alvin and the Chipmunks: Chipwrecked$684,11528%400-102$1,710$129,872,61010Fox
8Sherlock Holmes: A Game of Shadows$669,147103%403138$1,660$185,386,50110Warner Bros.
9Contraband$634,185-50%420-661$1,510$65,860,2056Universal
10Tinker, Tailor, Soldier, Spy$598,6679%184-48$3,254$22,801,51411Focus
11Mission: Impossible - Ghost Protocol$591,538-16%275-194$2,151$207,404,96110Paramount
12The Adventures of Tintin$528,19955%30346$1,743$76,529,5159Paramount
132012 Oscar Nominated Short Films$444,4048%13818$3,220$1,059,8472Shorts International
14The Girl with the Dragon Tattoo (2011)$411,219-17%189-80$2,176$101,431,0909Sony / Columbia
15Man on a Ledge$405,207-69%401-1022$1,010$18,451,1554Lionsgate
16We Bought a Zoo$386,3997%287-133$1,346$73,743,0209Fox
17War Horse$367,484-19%394-108$933$78,775,4509Disney / DreamWorks
18Beauty and the Beast 3D$356,618-58%214-464$1,666$47,104,4446Disney
19The Muppets$288,4936%269-22$1,072$88,148,49013Disney
20Joyful Noise$267,546-45%340-346$787$30,355,5056Warner Bros.
21Puss in Boots (2011)$263,02621%163-46$1,614$149,074,00217Paramount / DreamWorks
22My Week with Marilyn$249,29720%120-5$2,077$13,694,41413Weinstein Company
23Albert Nobbs$240,555-12%119-32$2,021$2,407,7454Roadside Attractions
24Jack and Jill$152,710-7%134-53$1,140$74,051,63615Sony / Columbia
25Happy Feet Two$130,414-30%135-67$966$63,859,63814Warner Bros.
26The Darkest Hour$98,6911334%11395$873$21,319,6969Summit
27The Twilight Saga: Breaking Dawn - Part 1$70,974-58%148-82$480$281,275,99114Lionsgate / Summit
28Agneepath$42,859-49%1320$325$1,981,6054Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1A Separation$369,88039%549$6,850$2,086,6328Sony Pictures Classics
2Pina$366,27242%7810$4,696$2,243,1009IFC Films
3Ek Main Aur Ekk Tu$262,704-59%98-13$2,681$1,058,2372UTV Communications
4Thin Ice$217,444--53--$4,103$217,4441IDP/ATO Pictures
5Born to Be Wild 3D$202,56998%451$4,502$16,426,13446Warner Bros. / IMAX
6A Dangerous Method$180,280-12%96-11$1,878$5,199,78313Sony Pictures Classics
7Rampart$155,571157%2823$5,556$239,9912Millennium Entertainment
8In Darkness$101,607271%1411$7,258$161,5702Sony Pictures Classics
9Haywire$84,365-59%79-184$1,068$18,766,1095Relativity Media
10We Need to Talk About Kevin$83,6260%160$5,227$617,21511Oscilloscope
11Love$83,178--7--$11,883$83,1781China Lion Film
12Shame$81,455-4%44-8$1,851$3,735,07512Fox Searchlight
13W.E.$65,90710%203$3,295$219,8373Weinstein Company
14Hubble 3D$62,13743%190$3,270$31,065,735101Warner Bros. / IMAX
15Coriolanus$48,72256%132$3,748$331,4725Weinstein Company
16Under the Sea 3D$46,463164%11-1$4,224$30,579,553158Warner Bros. / IMAX
17Undefeated$42,247--5--$8,449$42,2471Weinstein Company
18Bullhead$42,070--7--$6,010$42,0701Drafthouse Films
19Carnage (2011)$40,664-1%35-1$1,162$2,427,52310Sony Pictures Classics
20Chico & Rita$38,56387%54$7,713$68,1302GKIDS
21The Sitter$35,514-38%43-56$826$30,476,84011Fox
22Young Adult$28,822116%8752$331$16,295,03311Paramount
23Pariah (2011)$25,3509%130$1,950$692,6158Focus
24On the Ice$20,340--4--$5,085$20,3401PMK*BNC
25The Devil Inside$16,783-52%34-61$494$53,183,2267Paramount
26New Year's Eve$15,242-76%33-122$462$54,540,52511Warner Bros. / New Line
27The Help$12,83423%130$987$169,672,06128Disney / DreamWorks
28Midnight in Paris$12,606-28%16-8$788$56,556,23140Sony Pictures Classics
29The Women on the 6th Floor$12,38511%62$2,064$605,03820Strand Releasing
30Sea Rex: Journey To A Prehistoric World$8,992-53%12-2$749$4,794,504933D Entertainment
31In the Land of Blood and Honey$8,915-20%8-2$1,114$286,7849FilmDistrict
32Deep Sea 3D$7,836205%20$3,918$44,490,042312Warner Bros. / IMAX
33Le Havre$7,195--7--$1,028$577,11318Janus Films
34Death of the Virgin$6,860-20%2-1$3,430$18,8602Indican Pictures
35The Flowers of War$6,02883%3-3$2,009$219,8205Wrekin Hill Entertainment
36Immortals$5,725-69%29-4$197$83,503,16115Relativity Media
37An Inconsistent Truth$5,655-23%31$1,885$53,1094Rocky Mountain Pictures
38Declaration of War$5,627--7--$804$35,0814IFC Films
39The Turin Horse$4,694-49%21$2,347$19,0742Cinema Guild
40J. Edgar$4,478-67%11-31$407$37,304,95015Warner Bros.
41The Interrupters$4,209--2--$2,105$282,44830Cinema Guild
42Michael (2012)$4,178--1--$4,178$5,3581Strand Releasing
43The Way$3,932-47%5-2$786$4,422,69120Producers Distribution Agency
44The Innkeepers$3,702-49%7-6$529$75,1723Magnolia / Magnet
45Khodorkovsky$3,6274323%10$3,627$33,78112Kino Lorber
46Kung Fu Joe$3,4088%1-1$3,408$7,6942Indican Pictures
47The Viral Factor$3,214-61%40$804$212,5965China Lion Film
48Melancholia$3,127-66%5-3$625$3,023,55315Magnolia Pictures
49Young Goethe In Love$2,929-37%50$586$145,99516Music Box Films
50Once Upon a Time in Anatolia$2,762-34%20$1,381$63,2257Cinema Guild
51Sholem Aleichem: Laughing in the Darkness$2,724-44%2-1$1,362$863,38333International Film Circuit
52Vettai$2,518-23%1-1$2,518$202,5816UTV Communications
53How Much Does Your Building Weigh, Mr Foster?$2,011--4--$503$12,7434First Run Features
54The Skin I Live In$1,87351%4-2$468$3,168,68219Sony Pictures Classics
55Putin's Kiss$1,858--1--$1,858$1,8581Kino Lorber
56Over Your Cities Grass Will Grow$1,815--1--$1,815$48,71328Lorber Films
57Circus Columbia$1,648--1--$1,648$1,6481Strand Releasing
58Kill List$1,610-22%40$403$19,5483IFC Films
59Mozart's Sister$1,118--2--$559$706,62227Music Box Films
60Being Elmo: A Puppeteer's Journey$1,080468%21$540$287,28118Submarine Deluxe
61Sing Your Song$95644%1-1$956$32,0836S2BN Films
62The Whale$67724%10$677$69,94424Paladin
63Hell and Back Again$561--2--$281$38,09920Docurama Films
64Eames: The Architect and the Painter$518--1--$518$146,07914First Run Features
65Take Shelter$449-14%40$112$1,724,58821Sony Pictures Classics
66The Conquest$423-84%2-2$212$186,37215Music Box Films
67Man on a Mission$396--1--$396$8,5486First Run Features
68My Reincarnation$319-96%20$160$82,61817Long Shot Factory
69The Autobiography of Nicolae Ceausescu$262--1--$262$28,73924The Film Desk
70Crazy Wisdom$96-6%10$96$55,46513Alive Mind Cinema