'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.4 million.

Daily Domestic Gross Sun, Mar. 12 2000

Wide (1000+)

#TitleSun, Mar. 12 2000LocationsAvg.TotalWks.Dist.
1Mission to Mars$5,697,288-39%3,054--$1,866$22,918,9941Disney
2The Ninth Gate$1,849,166-33%1,586--$1,166$6,811,1181Artisan
3My Dog Skip$1,844,842-34%2,3310$791$13,784,4329Warner Bros.
4American Beauty$967,152-44%1,522183$635$91,301,31526DreamWorks
5Snow Day$962,171-38%2,672-45$360$52,579,4745Paramount
6The Tigger Movie$852,668-27%2,093-553$407$38,790,2135Disney
7The Next Best Thing$827,258-45%2,03427$407$10,402,8442Paramount
8Reindeer Games$770,091-41%2,113-91$364$19,295,4963Miramax / Dimension
9Pitch Black$751,566-48%1,730-173$434$34,086,7114USA Films
10Wonder Boys$625,449--1,5095$414$12,990,1723Paramount