'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Thu, Mar. 30 2000

Wide (1000+)

#TitleThu, Mar. 30 2000LocationsAvg.TotalWks.Dist.
1Erin Brockovich$1,496,276-2%2,8513$525$62,013,9962Universal
2Romeo Must Die$1,052,5011%2,64139$399$29,468,1601Warner Bros.
3American Beauty$633,902-2%1,6621$381$104,536,58828DreamWorks
4Mission to Mars$459,585-1%3,10141$148$51,350,9613Disney
5My Dog Skip$306,355-4%2,3310$131$26,951,94311Warner Bros.
6Here on Earth$281,4502%1,712--$164$5,968,0581Fox
7The Ninth Gate$183,563-5%1,69437$108$15,164,6993Artisan
8The Tigger Movie$110,9195%1,360-341$82$43,417,7627Disney
9Snow Day$99,1343%1,924-463$52$57,155,7297Paramount
10Wonder Boys$57,608-1%1,210-248$48$14,796,8675Paramount