Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, Jul. 27 2003

Wide (1000+)

#TitleSun, Jul. 27 2003LocationsAvg.TotalWks.Dist.
1Spy Kids 3D: Game Over$9,424,422-20%3,344--$2,818$33,418,7211Miramax / Dimension
2Pirates of the Caribbean: The Curse of the Black Pearl$7,355,401-18%3,41657$2,153$176,840,6183Disney
3Bad Boys II$6,861,160-19%3,20216$2,143$88,502,5612Sony / Columbia
4Seabiscuit$6,544,703-17%1,989--$3,290$20,854,5211Universal
5Lara Croft, Tomb Raider: The Cradle of Life$5,774,765-26%3,222--$1,792$21,783,5911Paramount
6Terminator 3: Rise of the Machines$1,593,913-23%2,660-744$599$137,461,1004Warner Bros.
7The League of Extraordinary Gentlemen$1,540,285-25%2,532-470$608$52,927,1513Fox
8Finding Nemo$1,378,270-21%2,025-455$681$313,118,4009Disney
9Johnny English$1,341,168-21%2,2360$600$18,433,6142Universal
10Legally Blonde 2: Red, White and Blonde$800,179-24%2,120-1085$377$82,172,9794MGM