'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sat, Mar. 20 2004

Wide (1000+)

#TitleSat, Mar. 20 2004LocationsAvg.TotalWks.Dist.
1Dawn of the Dead (2004)$9,744,777-10%2,745--$3,550$20,600,9861Universal
2The Passion of the Christ$7,970,56261%3,25029$2,452$289,005,1014Newmarket
3Taking Lives$4,597,57716%2,705--$1,700$8,570,2161Warner Bros.
4Starsky & Hutch$4,484,94533%3,1850$1,408$64,934,8113Warner Bros.
5Secret Window$3,951,96824%3,0180$1,309$30,648,9812Sony / Columbia
7Eternal Sunshine of the Spotless Mind$3,355,67727%1,353--$2,480$5,997,6951Focus
8Agent Cody Banks 2: Destination London$2,534,76045%2,9730$853$15,575,3152MGM
950 First Dates$1,836,32435%2,153-433$853$112,090,6046Sony / Columbia
10Confessions of a Teenage Drama Queen$654,44141%1,281-520$511$27,149,7725Disney