'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sun, Jul. 11 2004

Wide (1000+)

#TitleSun, Jul. 11 2004LocationsAvg.TotalWks.Dist.
1Spider-Man 2$13,405,014-25%4,16614$3,218$256,435,2142Sony / Columbia
2Anchorman: The Legend of Ron Burgundy$8,057,529-16%3,091--$2,607$28,417,2711DreamWorks
3King Arthur (2004)$4,489,394-22%3,086--$1,455$23,623,8541Disney
4Fahrenheit 9/11$3,452,834-19%2,011286$1,717$80,136,8313Lionsgate
5The Notebook (2004)$1,944,134-21%2,288-35$850$43,092,0793New Line
6White Chicks$1,785,788-28%2,201-599$811$56,912,6303Sony / Columbia
7DodgeBall: A True Underdog Story$1,612,365-27%2,444-509$660$97,868,5174Fox
8The Terminal$1,392,424-33%2,313-469$602$65,258,9284DreamWorks
9Shrek 2$1,323,734-24%2,142-467$618$418,524,0718DreamWorks
10Harry Potter and the Prisoner of Azkaban$1,316,739-17%2,002-723$658$232,801,2546Warner Bros.