Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.
Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.
Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.
The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.
Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.
The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.
Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.
Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.
|#||Title||Mon, Mar. 7 2005||Locations||Avg.||Total||Wks.||Dist.|
|3||Hitch||$734,488||-73%||3,438||-133||$214||$138,739,570||4||Sony / Columbia|
|4||Diary of a Mad Black Woman||$638,604||-76%||1,703||220||$375||$37,716,043||2||Lionsgate|
|5||Million Dollar Baby||$531,181||-74%||2,350||225||$226||$77,141,113||12||Warner Bros.|
|7||The Jacket||$240,199||-66%||1,331||--||$180||$2,964,049||1||Warner Independent|
|8||Cursed||$238,107||-73%||2,805||0||$85||$15,523,035||2||Miramax / Dimension|
|9||Because of Winn-Dixie||$190,489||-78%||2,506||-682||$76||$26,968,896||3||Fox|
|10||Man of the House (2005)||$185,928||-77%||2,422||0||$77||$14,167,113||2||Sony / Columbia|