'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Wed, Mar. 1 2006

Wide (1000+)

#TitleWed, Mar. 1 2006LocationsAvg.TotalWks.Dist.
1Tyler Perry's Madea's Family Reunion$1,076,329-21%2,194--$491$34,097,4291Lionsgate
2Eight Below$739,518-14%3,0726$241$47,658,7202Disney
3The Pink Panther (2006)$432,595-11%3,313-164$131$62,280,4293Sony / Columbia
4Date Movie$398,473-11%2,8982$137$35,136,8732Fox
5Firewall$374,314-14%2,740-100$137$38,504,9163Warner Bros.
6Final Destination 3$358,038-11%2,726-154$131$46,123,9483New Line
7Curious George$326,362-13%2,60937$125$44,430,2343Universal
8Running Scared$274,631-13%1,611--$170$4,315,5851New Line
9Brokeback Mountain$250,5680%1,359-241$184$76,145,04912Focus
10Freedomland$219,127-11%2,3610$93$11,447,9952Sony / Columbia