'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sun, Mar. 12 2006

Wide (1000+)

#TitleSun, Mar. 12 2006LocationsAvg.TotalWks.Dist.
1Failure to Launch$5,618,816-45%3,057--$1,838$24,411,7891Paramount
2The Shaggy Dog (2006)$4,926,149-32%3,501--$1,407$16,309,6311Disney
3The Hills Have Eyes (2006)$3,943,020-36%2,620--$1,505$15,708,0491Fox Searchlight
416 Blocks$1,956,633-40%2,7060$723$22,809,3382Warner Bros.
5Eight Below$1,625,260-34%2,970-152$547$66,567,6264Disney
6Tyler Perry's Madea's Family Reunion$1,375,697-51%1,812-382$759$55,703,9783Lionsgate
8Ultraviolet$1,051,543-33%2,5580$411$14,833,0832Sony / Screen Gems
9The Pink Panther (2006)$1,014,015-39%2,302-722$440$74,653,1335Sony / Columbia
10Curious George$815,419-17%1,942-648$420$52,583,8535Universal