'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Sun, Aug. 20 2006

Wide (1000+)

#TitleSun, Aug. 20 2006LocationsAvg.TotalWks.Dist.
1Talladega Nights: The Ballad of Ricky Bobby$3,802,761-34%3,741-66$1,017$114,339,8213Sony / Columbia
2Snakes on a Plane$3,784,638-25%3,555--$1,065$15,207,3761New Line
3World Trade Center$3,228,701-28%2,99841$1,077$45,107,1002Paramount
4Step Up$2,783,057-29%2,639172$1,055$39,738,3252Disney
6Barnyard: The Original Party Animals$2,352,424-26%3,227-84$729$46,089,4523Paramount
7Pirates of the Caribbean: Dead Man's Chest$1,585,305-29%2,277-664$696$401,252,6137Disney
8Material Girls$1,173,962-31%1,509--$778$4,602,3021MGM
9Pulse (2006)$994,708-28%2,3230$428$14,696,9882Weinstein / Dimension
10Zoom$756,573-23%2,5010$303$9,020,0592Sony / Columbia