'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Nov. 24 2006

Wide (1000+)

#TitleFri, Nov. 24 2006LocationsAvg.TotalWks.Dist.
1Happy Feet$15,322,741149%3,8040$4,028$77,543,3482Warner Bros.
2Casino Royale (2006)$12,934,23872%3,4439$3,757$76,202,8712Sony / Columbia
3Deja Vu (2006)$8,240,49382%3,108--$2,651$16,315,4451Disney
4Deck the Halls$5,001,83973%3,205--$1,561$9,917,8341Fox
5Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan$4,396,03072%2,552-59$1,723$103,228,3874Fox
6The Santa Clause 3: The Escape Clause$4,040,62094%3,043-316$1,328$61,183,2034Disney
7Stranger Than Fiction$2,453,42688%2,258-12$1,087$29,229,8483Sony / Columbia
8Flushed Away$2,299,325190%2,621-686$877$53,806,7974Paramount / DreamWorks
9Bobby$1,898,60764%1,6671665$1,139$3,142,5522MGM / Weinstein
10The Fountain$1,495,82573%1,472--$1,016$3,184,6291Warner Bros.