'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Wed, Nov. 12 2008

Wide (1000+)

#TitleWed, Nov. 12 2008LocationsAvg.TotalWks.Dist.
1Madagascar: Escape 2 Africa$1,912,013-80%4,056--$471$79,946,8471Paramount / DreamWorks
2Role Models$1,282,291-49%2,792--$459$25,153,7291Universal
4Zack and Miri Make a Porno$500,063-44%2,7350$183$22,853,8772The Weinstein Company
5Soul Men$278,192-54%2,044--$136$6,754,6811MGM / Weinstein
6Saw V$260,716-44%2,829-255$92$53,355,1743Lionsgate
7The Secret Life of Bees$253,612-53%1,481-130$171$31,029,5884Fox Searchlight
8High School Musical 3: Senior Year$236,452-85%3,464-162$68$78,255,5673Disney
9The Haunting of Molly Hartley$146,259-58%2,576-76$57$10,889,7632Freestyle
10Eagle Eye$132,805-64%1,407-600$94$97,140,1017Paramount / DreamWorks