'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily Domestic Gross Fri, Feb. 27 2009

Wide (1000+)

#TitleFri, Feb. 27 2009LocationsAvg.TotalWks.Dist.
1Jonas Brothers: The 3D Concert Experience$4,960,701--1,271--$3,903$4,960,7011Disney
2Tyler Perry's Madea Goes to Jail$4,704,803233%2,05220$2,293$53,053,5012Lionsgate
3Slumdog Millionaire$3,269,522195%2,943699$1,111$106,268,13316Fox Searchlight
5He's Just Not That Into You$1,924,953183%2,858-192$674$74,575,3794Warner Bros. / New Line
6Street Fighter: The Legend of Chun-Li$1,764,605--1,136--$1,553$1,764,6051Fox
7Confessions of a Shopaholic$1,456,479215%2,53427$575$30,630,1153Disney
8Paul Blart: Mall Cop$1,421,465329%2,698-137$527$123,929,7957Sony / Columbia
9Fired Up$1,364,741530%1,8111$754$7,701,9762Sony / Screen Gems