Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Jul. 3 2009

Wide (1000+)

#TitleFri, Jul. 3 2009LocationsAvg.TotalWks.Dist.
1Transformers: Revenge of the Fallen$17,989,97054%4,2340$4,249$269,026,0752Paramount / DreamWorks
2Ice Age: Dawn of the Dinosaurs$17,197,36953%4,099--$4,196$42,240,6921Fox
3Public Enemies$10,168,06652%3,334--$3,050$25,038,3471Universal
4The Proposal$5,194,05751%3,09941$1,676$86,673,1193Disney
5The Hangover$4,490,86750%3,070-455$1,463$198,265,4505Warner Bros.
6Up$2,720,02956%2,656-831$1,024$261,015,3006Disney
7My Sister's Keeper$2,448,80022%2,6060$940$23,180,2612Warner Bros.
8The Taking of Pelham 1 2 3$948,60074%1,908-1087$497$56,922,2514Sony / Columbia
9Year One$940,90536%2,240-784$420$36,917,6113Sony / Columbia
10Night at the Museum: Battle of the Smithsonian$877,37273%1,419-831$618$166,542,5437Fox